HALLMARK CHANNEL DELIVERS HIGHEST-EVER AUGUST; NOW IN 85 MILLION HOMES
Family-Friendly Network Ranks #7 in Prime Time Weekly Rankings
Hallmark Channel closes the summer on a ratings and distribution high. The family-friendly programmer delivered its highest-ever August and is now available in 85 million homes, an increase of 9.894 million homes year-to-date making it the third- highest increase among all measured networks.
The network also ranked #7 in Prime Time HH rating (1.2) for the week ending August 26.
In August 2007, Hallmark Channel delivered:
� Highest-ever August Prime Time HH delivery (1.028 million)
� Highest-ever August Total Day HH delivery (600,000)
� Highest-ever August P2+ Prime Time delivery (1.35 million)
� #7 ranking in Prime Time HH rating (1.2)
Hallmark Channel's August schedule featured two new original movies, "Claire," starring Valerie Bertinelli (2.1 HH rating) and "Murder 101: If Wishes Were Horses," starring Dick, Barry and Shane Van Dyke (1.7 HH rating). "Claire" ranked as the highest-rated ad-supported cable movie of the day (8/11/07) and tied as the highest-rated ad-supported cable movie of the week.
Source: Nielsen Media Research, 7/30-8/26/07