[08/28/07 - 09:26 PM]
USA Is Hot, Hot, Hot!
USA spins the numbers for the summer to date.

[via press release from USA]



NEW YORK, NY � August 28, 2007 � USA continued its hot streak in basic cable prime this summer. USA delivered six original series this summer -- the most ever for the network -- and won key ratings battles. USA was the #1 network in all of cable in P25-54 (1.3 million), P18-49 (1.3 million) and P18-34 (584,00). Among ad-supported cable networks, USA was also #1 in households (2.1 coverage rating) and total viewers (2.8 million).

Original programming on USA won four out of seven nights on average in P25-54 and every night originals aired - Monday with WWE MONDAY NIGHT RAW, Thursday night with THE STARTER WIFE and BURN NOTICE, Friday with MONK and PSYCH and Sunday with THE DEAD ZONE and THE 4400. USA also won Monday, Thursday & Friday on average among P18-49. No other network won more than two nights in either demo.

� USA had three of the top five, and four of the top ten, scripted original series of the Summer among P25-54: THE STARTER WIFE (#2), BURN NOTICE (#3), MONK (#4) and PSYCH (#6). No other network had more than two shows in the top ten.

� Among P18-49, USA also had four of the top original scripted series: THE STARTER WIFE (#2), BURN NOTICE (#3), PSYCH (#4), and MONK (#6).

� THE STARTER WIFE and BURN NOTICE were the #1 and #2 new original weekly programs of the Summer - scripted or reality - in both P25-54 and P18-49.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [august 2007]  

· 4400, THE (USA)

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