or


[09/06/07 - 04:50 PM]
Hallmark Channel Works Over Time to Deliver Record Ratings During Labor Day Weekend
The Hallmark Channel spins the numbers for the week of August 27-September 3.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL WORKS OVER TIME TO DELIVER RECORD RATINGS DURING LABOR DAY WEEKEND

Network Ranks in Top 5 in Prime Time for the Week and Delivers Highest-Ever-Rated Labor Day Weekend

Hallmark Channel flexed its ratings muscles during the final week and weekend of summer 2007. In addition to maintaining its unwavering position as a top 10 rated cable network in Prime Time, the network also proved that it continues to be a powerhouse programmer around the holidays.

Hallmark Channel strategically scheduled a mystery movie marathon during Labor Day weekend which boosted it to rank #5 in Prime Time (1.2 HH rating) for the week of 8/27-9/2-07 and #6 in Prime Time for Labor Day weekend (9/1-9/3/07).

Most notably, the family-friendly programmer achieved its highest-ever-rated Labor Day weekend, with sharp increases of +50% and +48% in Prime Time and Total Day respectively, over the 2006 holiday weekend. On each day, the network landed in the top 5 in Prime Time: on Monday, September 3 the network ranked fifth for the day with a 1.7 HH rating; on Sunday, September 2 the network ranked fourth for the day with a 1.6 HH rating; on Saturday, September 1, the channel ranked fifth for the day with a 1.4 HH rating. In addition, Monday, September 3 became the network's third most-watched day ever delivering over 1 million homes and Sunday, September 2 became the network's fifth most-watched day ever delivering 1 million homes.

Hallmark Channel's mystery movie Labor Day weekend festival featured episodes of such classic mystery series as "Perry Mason," "Diagnosis Murder" and "Matlock," along with installments of the network's own original mystery movies "McBride" and "Murder 101." The festival concluded on Monday with a day-long marathon of "Murder, She Wrote" hosted by legendary actress Angela Lansbury who starred as Jessica Fletcher throughout the series' run.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research, 8/27-9/3/07 and 9/2-9/4/06





  [september 2007]  
S
M
T
W
T
F
S
      


· DIAGNOSIS MURDER (CBS)
· MCBRIDE (HALLMARK)
· MURDER 101 (HALLMARK)





most recent ratings | view all posts
[05/23/19 - 08:10 AM]
Wednesday's Broadcast Ratings: ABC Gets Boost from "Live in Front of a Studio Audience"
The Alphabet's live special dominates the night in total viewers and adults 18-49.

[05/22/19 - 02:47 PM]
ABC Leads Next Season's Crop of New Series with the Top 3 Most-Watched Trailers
ABC spins the digital numbers for its new series to date.

[05/22/19 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Tops Night of Finales in Demos
CBS however leads the evening in total viewers as "NCIS" wins both categories.

[05/22/19 - 07:14 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Eighth Consecutive Year
NBC further spins the numbers for the season to date.

[05/21/19 - 01:41 PM]
CBS Is America's Most-Watched Network in 2018-2019 for Third Consecutive Season Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/21/19 - 09:51 AM]
NBC Wins the September-to-May Season in 18-49 for the 5th Time in 6 Years
NBC further spins the numbers for the season to date.

[05/21/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
"The Voice" and "The Bachelorette" both lead the night among adults 18-49.

[05/20/19 - 12:03 PM]
"Game of Thrones" Concludes with All-Time HBO Record; "Barry" Quadruples Prior Season Finale
HBO spins the numbers for Sunday, May 19.

[05/20/19 - 08:17 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Top Demos on Night of Finales
The Alphabet takes home the adults 18-49 crown while CBS is the most-watched broadcaster.

[05/19/19 - 08:23 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with FOX
The Peacock's "Dateline" leads the night in both categories.

[05/19/19 - 06:53 AM]
ESPN's Second Highest Rated NBA Conference Finals Game 3 Ever
ESPN spins the numbers for Saturday, May 18.

[05/18/19 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Demos with "The Blacklist" Finale
The Peacock takes home the adults 18-49 crown while CBS is the most-watched network.

[05/17/19 - 08:14 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Goes Out on Top
CBS easily wins the night in both total viewers and adults 18-49.

[05/17/19 - 07:54 AM]
ESPN's Second Highest Rated NBA Western Conference Finals Game 2 Ever
ESPN spins the numbers for Thursday, May 16.

[05/16/19 - 08:12 AM]
Wednesday's Broadcast Ratings: CBS Tops Demos with "Survivor" Finale
The Eye's reality franchise wraps its season in front among adults 18-49.