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[10/02/07 - 05:22 PM]
Hallmark Channel Ranks in Prime Time and Total Day Top 10 for the Week, Month and Third Quarter 2007
The Hallmark Channel spins the numbers for the third quarter of 2007.
[via press release from The Hallmark Channel]

HALLMARK CHANNEL RANKS IN PRIME TIME AND TOTAL DAY TOP 10 FOR THE WEEK, MONTH AND THIRD QUARTER 2007

Network Experiences Highest-Ever Quarter

Hallmark Channel continues its strong ratings performance with a rare "hat trick" as the nation's leading family-friendly network closed the week of September 24-30, the month of September and third quarter '07 in the top 10 for Prime Time and Total Day household ratings. Third quarter was also the network's highest-rated quarter ever, among Total Day HH delivery.

For the week ending September 30, Hallmark Channel ranked #9 in Prime Time (0.9) and #10 in Total Day (0.7) HH ratings, among all ad-supported cable networks.

For the month of September, Hallmark Channel ranked #8 in Prime Time (1.1) and #9 in Total Day (0.7) HH ratings, among all ad-supported cable networks. The channel also ranked #8 in P2+ Prime Time rating (0.5).

Hallmark Channel continued its ratings momentum established in the first and second quarters where it was the #8 and #11 highest-rated network in Prime Time by scoring its highest-ever quarter in third quarter '07, landing it at #8 in Prime Time (1.1) and #10 in Total Day (0.7) HH ratings, among all ad-supported cable networks. The channel also ranked #6 in Prime Time P2+ rating and #10 in Total Day P2+ rating.

Once again, Hallmark Channel's unprecedented success is attributed to the popularity of its roster of high quality family-friendly original movies. In the third quarter, the network premiered "Avenging Angel" (7/7/07, 2.6 HH rtg), "Claire" (8/11/07, 2.1 HH rtg) and "Murder 101: If Wishes Were Horses" (8/18/07, 1.7 HH rtg).

Source: Nielsen Media Research, 1/1-4/1/07, 4/2-7/1/07, 7/2-9/30/07





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· AVENGING ANGEL (HALLMARK)
· CLAIRE (HALLMARK)
· MURDER 101 (HALLMARK)




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