[10/11/07 - 01:27 PM]
Powerhouse "Top Model" and Growing New Hit "Gossip Girl" Lift the CW's Signature Wednesday
The CW spins the numbers for Wednesday, October 10.

[via press release from The CW]


TOP MODEL Wins With Young Women and Teens; Ranks Second with Adults 18-34 and Women 18-49

Building Week-To-Week, TOP MODEL Scores Most Watched and Highest Rated Episode of The Season in Target Demos

GOSSIP GIRL Wins the Hour with Teens and Female Teens; Gains Viewers and Builds in Key Demos

The MODEL-GOSSIP Combo Leads CW to Week-to-Week Gains; Matching its Best Wednesday of the Season in Key Women Demos

October 11, 2007 (Burbank, CA) - The CW turned in another strong Wednesday in its target demos, led by the powerhouse AMERICA'S NEXT TOP MODEL and growing new hit GOSSIP GIRL. TOP MODEL kicked off the night by winning the hour in women 18-34 (4.6/14), teens (3.3/12) and female teens (5.8/20), and placed second among adults 18-34 (2.9/9), women 18-49 (3.8/11), behind only ABC, according to preliminary live plus same day Nielsen ratings for Wednesday, Oct. 10, 2007. TOP MODEL also ranked third among adults 18-49 (2.5/7), behind only ABC and NBC.

TOP MODEL scored its most watched (5.3mil) episode this season and matched its highest rated telecast of the season in adults and women 18-49.

TOP MODEL surged with double-digit gains over last week, building 12% in adults 18-34, 12% in women 18-34, 14% in adults 18-49, 12% in women 18-49, 10% in teens, 12% in female teens and 16% in viewers (5.3mil).

GOSSIP GIRL continued to win the hour in teens (2.4/8) and female teens (4.1/14).

GOSSIP GIRL also scored week-to-week growth, building 5% viewers (2.9mil), 8% in adults 18-49 (1.3/3) and 5% in women 18-49 (2.0/5). GOSSIP GIRL matched last week in adults 18-34 (1.7/5) and women 18-34 (2.7/7).

Overall, The CW ranked second on Wednesday night with women 18-34 (3.7/10), and ranked a towering first with teens (2.9/10) and female teens (4.9/17).

The CW's Wednesday delivered week-to-week increases of by 10% in adults 18-34 (2.3/7), 9% in women 18-34, 12% in adults 18-49 (1.9/5), 7% in women 18-49 (2.9/8), 14% in viewers (4.1mil). This ties as the CW's best Wednesday of the season in women 18-34 and women 18-49.

  [october 2007]  


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