[10/16/07 - 12:21 PM]
Primetime Ratings Report for the Week of October 8, 2007 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of October 8-14.

[via press release from ABC]

Primetime Ratings Report For the week of October 8, 2007 (Based on National Live + Same Day Program Ratings)

For the Third Straight Week, ABC Ranks No. 1 in Adults 18-49, Airing 5 of the Top 10 TV Series in the Key Sales Demo, the Most for Any Net

Based on Nielsen's Live + 7 Day Premiere Week Ratings, ABC Claims the Most- Played-Back Show, with "Grey's Anatomy" Gaining Nearly 4 Million DVR Viewers

9 of ABC's Series are Up from the Prior Week in Total Viewers and/or Adults 18-49

For the 3rd Straight Week, ABC's "DWTS" is Monday's Most-Watched TV Show

Tuesday's "DWTS the Results Show" is Up Week to Week in Viewers, Men 18-34, Teens 12-17 and Kids 2-11, Hitting Season Highs with Young Men and Teens

"Boston Legal" Grows its Total Viewer Count for the Second Consecutive Week, Producing the ABC Legal Drama's Biggest Audience on the Evening in 1 Year

ABC's "Pushing Daisies" Wins its Second Straight Week in Key Adults, Holding 100% Of its Series Debut in Adults 18-34 and Up +10% from its Premiere in Women 18-34

Wednesday's No. 1 TV Show in Adults 18-49, ABC "Private Practice" Grows Week to Week, Hitting Series Highs in Adults 18-34, Young Men and Teens 12-17

ABC's "Dirty Sexy Money" Wins its Wednesday Slot with a Series Best in Adults 18-34

Growing Week to Week in Viewers and Adults 18-49, ABC's "Ugly Betty" Takes Second to "Survivor" at 8pm, while Dominating in Adults 18-34 and Women 18-34

Thursday's No. 1 TV Show in Adults 18-49 for the Third Week Running, ABC's "Grey's Anatomy" is Up Week to Week, Surpassing CBS' "C.S.I." by a Strong 30%

For the First Time, ABC's Freshman "Big Shots" is No. 1 in Thursday's 10pm Hour In Adults 18-49, Leading its Slot in Adults 18-34 for the Third Consecutive Week

ABC's "Women's Murder Club" Debuts as Friday's No. 1 TV Show, Producing ABC's Biggest Audience in the Time Period with Regular Programming in More Than 4 Years

ABC Airs Sunday's Top 3 Series in Adults 18-49 for the Third Week in a Row, as "Home Edition," "Desperate Housewives" and "Brother's and Sisters" Each Grow

WEEK No. 3:

For the third week in a row, ABC ranked as the No. 1 network during primetime (w/o 10/8/07) among Adults 18-49 (3.6/10 � tied w/CBS, which benefited greatly from a high-rated NFL overrun in its averages). ABC moved ahead of CBS in actual millions of Adults 18-49 (4.77 million vs. 4.69 million). Please note: CBS' weekly Adult 18-49 average was inflated by approximately four-tenths of a rating point from Sunday's high-rated NFL overrun into prime (Cowboys-Patriots). NBC (3.0/8) and Fox (2.9/8) finished a distant third and fourth for the week in the key sales demo, respectively. ABC also won the week in Adults 18-34, pacing 7% ahead of its closest competitor (2.9/9 vs. 2.7/8 � Fox). The Network dominated the week across all key women demographics, maintaining strong advantages over its closest competitors: W18-34 +50% (3.9/12 vs. 2.6/8 � CBS and Fox tied), W18-49 +29% (4.9/13 vs. 3.8/10 - CBS) and W25-54 +14% (5.6/14 vs. 4.9/12).

� Based on the Live + 7 Day Ratings issued by Nielsen on Monday 10/15/07, ABC's "Grey's Anatomy" was TV's most-played-back show during premiere week '07-08. "Grey's Anatomy" stood as the biggest actual gainer from total DVR contribution during premiere week, receiving an additional 3.89 million viewers via "time-shifted" viewing. In fact ABC series represented 6 of the Top 20 largest playback draws for the opening week of the season in total actual DVR contribution: "Grey's Anatomy" � No. 1 (+3.89 million), "Desperate Housewives" � No. 6 (+2.38 million), "Private Practice" � No. 9 (+1.97 million), "Dancing with the Stars-MON" � No. 13 (+1.65 million), "Ugly Betty" � No. 16 (+1.59 million) and "Brothers & Sisters" � No. 17 (+1.57 million).

Rankings: ABC was home to 5 of the week's Top 10 TV series among Adults 18-49 (more than any other net), including the Top 2 series with "Grey's Anatomy" and "Desperate Housewives": "Grey's Anatomy" � No. 1, "Desperate Housewives" � No. 2, "Dancing with the Stars-MON" � No. 6, "Private Practice" � No. 7 and "Brothers & Sisters" � No. 9. The Net claimed 3 of the Top 4 most-watched TV series during the week: "Dancing with the Stars-MON" � No. 2, "Grey's Anatomy" � No. 3 and "Desperate Housewives" � No. 4. ABC's "Private Practice" was once again TV's No. 1 freshman series for the week in Total Viewers and Adults 18-49.

A note about increasing DVR penetration and year to year rating comparisons: Year to year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% during the same point in 2006 up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


With the Net's lineup of "Dancing with the Stars" and "The Bachelor," ABC ranked as Monday's No. 1 TV network in Total Viewers (14.6 million vs. 11.5 million) for the third consecutive week, beating its nearest competition (CBS) by 3.1 million viewers. Trailing only ESPN with its high-rated "Monday Night Football" telecast, ABC took second on the night in Adults 18-49 (4.1/10).

� ABC produced substantial increases over the corresponding year ago Monday (7.5 million & 3.1/8 on 10/9/06).

"Dancing with the Stars" (8:00-9:36 p.m.)

ABC's "Dancing with the Stars" was the most-watched show (19.6 million) on Monday night for the third week in a row. In addition, the broad skewing unscripted dance competition also ranked as the No. 1 TV program of the evening in Adults 25-54 (6.2/14) and Women 18-49 (7.2/17).

"The Bachelor" (9:36-11:00 p.m.)

Airing against time period competition including CBS' "C.S.I.: Miami" and NBC's "Heroes," ABC's "The Bachelor" won its time period and emerged as the No. 3 TV program of the night among its core audience of Women 18-34 (3.7/10), behind only NBC's "Heroes" and ABC's "DWTS." In its regular 10 o'clock time period, ABC's "The Bachelor" topped NBC's "Journeyman" by 1.6 million viewers (8.5 million vs. 6.9 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/7).


"Cavemen" (8:00-8:30 p.m.)

For the second week in a row, ABC's "Cavemen" ranked No. 1 at 8:00 p.m. among Men 18-34 (2.2/8). The new ABC sitcom earned second in the half-hour among Adults 18-34 (2.2/8).

"Carpoolers" (8:30-9:00p.m.)

Opposite veteran time period competition at 8:30 p.m., ABC's "Carpoolers" built on its lead-in by 4% in Total Viewers (7.3 million vs. 7.0 million) and by 8% in Adults 18-49 (2.8/8 vs. 2.6/8). Like its lead-in, "Carpoolers" took second in its time period with Adults 18-34 (2.4/7).

"Dancing with the Stars the Results Show" (9:00-10:02 p.m.)

During the 9 o'clock hour opposite Fox's "House," ABC's "Dancing with the Stars the Results Show" placed a competitive second in viewers and young adults. "DWTS the Results Show" widened its advantage over its unscripted competition in the time period, NBC's "Biggest Loser," to 9.6 million viewers (16.4 million vs. 6.8 million) and by 41% in Adults 18-49 (4.1/10 vs. 2.9/7). Las Vegas entertainer and singer Wayne Newton was the third celebrity to be eliminated from the ABC dance competition this season.

� ABC's broad appealing "DWTS the Results Show" was up week to week in Total Viewers (16.4 million vs. 15.8 million), Men 18-34 (1.7/5 vs. 1.6/5), Teens 12-17 (1.9/6 vs. 1.2/4) and Kids 2-11 (2.2/9 vs. 1.7/7). In fact the results show hit a season highs with Men 18-34 and Teens 12-17.

Boston Legal" (10:02-11:00 p.m.)

Holding second to NBC's "Law & Order: SVU" in the 10 o'clock hour, ABC's "Boston Legal" defeated CBS' "Cane" by 1.5 million viewers (10.6 million vs. 9.1 million) and by 17% in Adults 18-49 (2.7/8 vs. 2.3/7).

� Growing its audience for its second consecutive telecast since its season premiere, "Boston Legal" generated the series' biggest audience on the night in 1 year � since 10/17/06.


ABC led its third straight Wednesday night across each of the key adult demographics: Adults 18-34 (3.8/12), Adults 18-49 (4.0/11) and Adults 25-54 (4.4/12). In the Adult 18-49 sales demo, ABC outpaced the second-place networks by a strong 21% (4.0/11 vs. 3.3/9 � CBS and NBC tied).

� ABC posted its top Adult 18-34 rating (3.8/12) on Wednesday since the night of the "Lost" season finale last May, while delivering its top Women 18-34 number (5.5/15) on the evening in close to 1-1/2 years � since 5/23/07 and 5/24/06, respectively.

"Pushing Daisies" (8:00-9:00 p.m.)

For the second week in a row, ABC's "Pushing Daisies" won its 8 o'clock time period in each of the adult demographics: Adults 18-34 (3.3/10), Adults 18-49 (3.7/11) and Adults 25-54 (4.2/12). In the key Adult 18-49 sales demo, "Daisies" beat out its nearest competition in the hour by a decisive 19% (NBC = 3.1/9). In just its second telecast, "Daisies" emerged as the No. 2 TV show on Wednesday in both Adults 18-34 and Women 18-34, trailing only ABC's "Private Practice."

� "Pushing Daisies" retained an impressive 100% of its week-earlier series debut audience among Adults 18-34 (3.3/10) and grew +10% from its debut telecast with Women 18-34 (4.6/13 vs. 4.2/12).

"Private Practice" (9:00-10:02 p.m.)

Wednesday's No. 1 TV program, ABC's "Private Practice" grew week to week, increasing its winning advantage in the time period to 26% over its nearest competition (4.9/13 vs. 3.9/10 � NBC and CBS dramas tied). In addition to standing as the top-rated show of the night in Adults 18-49, "Private Practice" was also Wednesday's No. 1 TV program with Adults 18-34 (5.0/14) and Adults 25-54 (5.2/13).

� Growing 9% from the prior week in Adults 18-49 (4.9/13 vs. 4.5/11), on its third telecast "Private Practice" hit series highs in Adults 18-34 (5.0/14), Men 18-49 (2.7/7), Men 18-34 (2.5/8) and Teens 12-17 (1.9/7).

"Dirty Sexy Money" (10:02-11:00 p.m.)

ABC's "Dirty Sexy Money" defeated its freshman drama competition during the 10 o'clock hour, besting NBC's "Life" by 6% in Total Viewers (8.6 million vs. 8.1 million) and by 22% in Adults 18-49 (3.3/9 vs. 2.7/8). The new ABC series won its hour among Adults 18-34 (3.2/10), beating both CBS' "CSI: NY" (3.0/9) and NBC's "Life" (2.1/6).

� "Dirty Sexy Money" posted a series best among Adults 18-34 (3.2/10), Men 18-34 (2.1/7) and Men 18-49 (2.2/7).


For the second week in a row, ABC qualified as Thursday's No. 1 network in Adults 18-49 (5.1/13). During prime the Network beat out second-place CBS by 6% (4.8/13), third-place NBC by 34% (3.8/10) and fourth-place Fox by 143% (2.1/5). ABC took first place the night for the third straight week in Adults 18-34 (5.0/15) and across all key women demographics: W18-34 (7.4/20), W18-49 (7.4/18) and W25-54 (8.0/18).

� ABC's Thursday delivery was up week to week in Viewers (12.8 million vs. 12.3 million) and Adults 18-49 (5.1/13 vs. 4.9/13), as each of its programs on the evening posted gains over the previous week.

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's "Ugly Betty" earned second place to CBS' "Survivor: China" in Total Viewers and Adults 18-49, outdrawing NBC's comedies in the hour ( "My Name is Earl"/"30 Rock") by 3.2 million viewers (10.4 million vs. 7.2 million) and by 13% in Adults 18-49 (3.5/10 vs. 3.1/9). "Betty" beat its nearest competition in time period by 17% in Adults 18-34 (3.4/11 vs. 2.9/9 � CBS) and by 44% among its core audience of Women 18-34 (5.2/15 vs. 3.6/11 � CBS).

� "Betty" was up week to week in both Total Viewers (10.4 million vs. 9.9 million) and Adults 18-49 (3.5/10 vs. 3.4/10).

"Grey's Anatomy" (9:00-10:03 p.m.)

Thursday's No. 1 TV program in Adults 18-49 for the third week running, ABC's "Grey's Anatomy" outdelivered CBS' "C.S.I." by 30% (7.9/19 vs. 6.1/15), its biggest winning advantage yet this season. In addition to leading with Adults 18-49, "Grey's" also stood as Thursday's No. 1 TV show in both Adults 25-54 (8.4/19) and Adults 18-34 (8.0/21).

� "Grey's Anatomy" increased from the prior week in Total Viewers (19.0 million vs. 18.5 million) and Adults 18-49 (7.9/19 vs. 7.6/19).

"Big Shots" (10:03-11:00 p.m.)

Up against veteran dramas on NBC ("ER" � 3.5/10) and CBS ("Without a Trace" � 3.6/10), ABC's freshman "Big Shots" (3.6/10) ranked No. 1 during 10 o'clock hour in Adults 18-49 for the first time. For the third consecutive week, "Big Shots" was the time period leader among in Adults 18-34, holding a 21% advantage over its nearest competition (3.5/10 vs. 2.9/9 � NBC). The new ABC drama also held the No. 1 position in the slot among Women 18-34 (5.0/14) and Women 18-49 (5.1/13).

� "Big Shots" grew its overall audience week to week (8.5 million vs. 8.2 million).


Led by the series debut of "Women's Murder Club," ABC earned second place on its season-opening Friday in Total Viewers (7.9 million), while delivering the No. 1 position on the evening among Women 18-34 (1.9/7) and Women 18-49 (2.9/9).

� ABC attracted its largest audience on the night in more than 10 months, representing its second-biggest Friday since April 2006 � since 12/1/06 and 4/7/06, respectively.

"Women's Murder Club" (9:00-10:00 p.m.)

Jumping from its lead-in and gaining audience throughout its telecast, ABC's series debut of "Women's Murder Club" was the most-watched show in the 9 o'clock hour by a wide margin, outdrawing its nearest competition by 2.9 million viewers (10.9 million vs. 8.0 million � Fox's "ALCS MLB Game 1"). "Women's Murder Club" also delivered the No. 1 position in its time slot with Adults 18-49 (2.5/8-tie), Women 18-49 (3.6/11) and W25-54 (4.5/12). The new ABC series surged from its lead-in by 5.2 million viewers and 47% in Adults 18-49 ("20/20" = 5.7 million and 1.7/6), gaining viewers (10.7 million to 11.0 million) and young adults (2.5/8 to 2.6/8) from start to finish. In its premiere, the freshman ABC drama emerged as Friday's No. 1 TV program in Total Viewers, Adults 18-49 (tie), Women 18-49 and Women 25-54.

� "Women's Murder Club" produced ABC's largest audience in the time period with regular programming in over 4 years and its highest Adult 18-49 number since May 2006 � since 9/26/03 and 5/19/06, respectively.

"MEN IN TREES" (10:00-11:00 p.m.)

Opposite established Friday dramas in the in the 10 o'clock hour on CBS ("Numbers") and NBC ("Las Vegas"), ABC's second season opener of "MEN IN TREES" ranked No. 1 in Women 18-49 (2.8/8 � tied w/CBS) and took second place with Women 18-34 (1.9/7-tie) and Women 25-54 (3.5/9).


ABC took a solid second place on Sunday to NFL-boosted CBS, which had its prime averages inflated by a high-rated NFL overrun (Patriots-Cowboys) during the first hour of primetime. In Total Viewers (12.9 million) and Adults 18-49 (4.7/12), ABC paced ahead of an NFL-fueled NBC (9.6 million & 4.0/10) and Fox (6.2 million & 2.9/8).

� The Network was up week to week in both Total Viewers and Adults 18-49 (12.5 million and 4.5/12 on 10/7/07).

� ABC's "Desperate Housewives" continued to be the No. 1 TV entertainment program on Sunday in Total Viewers and Adults 18-49. For the third straight week, ABC aired Sunday's Top 3 entertainment programs in the key Adult 18-49 sales demographic, with "Desperate Housewives," "Brothers & Sisters" and "Extreme Makeover: Home Edition."

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' NFL overrun during the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second place in Total Viewers (7.7 million) and Adults 18-49 (2.1/6). Despite the stiff competition, "AFV" exhibited strong build throughout its telecast, jumping by 1.6 million viewers (6.9 million to 8.5 million) and by 26% in Adults 18-49 (1.9/6 to 2.4/7) from its first half-hour to its second half-hour.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Despite CBS' decided lead-in advantage coming into the time period from the NFL overrun, ABC's "Extreme Makeover: Home Edition" ranked No. 1 in the key Adult 18-49 sales demo (4.4/11). The wide-appealing "Home Edition" won its hour across each of the women demographics (W18-34 � 4.1/12, W18-49 � 5.6/14 & W25-54 � 6.3/15), while qualifying as the evening's No. 1 broadcast with Kids 2-11 (2.9/9).

� "Home Edition" was up from the prior week in both Total Viewers (12.2 million vs. 11.8 million) and Adults 18-49 (4.4/11 vs. 4.2/12).

"Desperate Housewives" (9:00-10:02 p.m.)

Sunday's No. 1 "non-sports" program, ABC's "Desperate Housewives" ranked a definitive No. 1 during the 9 o'clock hour in Total Viewers (18.9 million) and Adults 18-49 (7.4/17), towering above both CBS (14.7 million & 3.5/8) and NBC (12.2 million & 5.0/12).

� "Desperate Housewives" grew week to week by 6% in Viewers and by 9% in Adults 18-49 (17.8 million & 6.8/16 on 10/7/07).

"Brothers & Sisters" (10:02-11:00 p.m.)

ABC's "Brothers & Sisters" took first place for the first time this season during Sunday's 10 o'clock hour in Total Viewers (12.5 million) and Adults 18-49 (4.7/12). The sophomore ABC drama dominated the hour across each of the key women demographics: W18-34 (4.8/14), W18-49 (6.617) and W25-54 (7.719).

� "Brothers & Sisters" increased from the prior week by 5% in Total Viewers and by 9% in Adults 18-49 (11.9 million & 4.3/11 on 10/7/07).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 10/8/07, unless stated otherwise.

  [october 2007]  

· 20/20 (ABC)
· 30 ROCK (NBC)
· ER (NBC)

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