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[10/23/07 - 04:32 PM]
Monday Night Football: #1 Every Week Among All Networks in Prime Time Delivery of Men
ESPN spins the numbers for Monday, October 22.
[via press release from ESPN]

MONDAY NIGHT FOOTBALL: #1 EVERY WEEK AMONG ALL NETWORKS IN PRIME TIME DELIVERY OF MEN

LEADS ALL PRIME-TIME SHOWS IN TIME SPENT VIEWING ESPN.COM NFL CONTENT: 48 MILLION PAGE VIEWS, UP 41% FROM 2006

Monday night's Indianapolis Colts � Jacksonville Jaguars game on ESPN's Monday Night Football earned a 9.5 rating, representing an average of 9,219,000 homes, the second-best MNF rating and audience of the 2007 NFL season. The Colts remained undefeated with a 29-7 thumping of the Jags, and the game led all television networks � broadcast or cable � in prime time delivery of the key male demos (M18-34, M18-49, M25-54), as well as P18-34 and P18-49. MNF has "won the night" in these categories every week this season.

In Indianapolis, the game delivered a 23.6 rating on ESPN and a 17.4 rating on WNDY, for a combined 41.0 rating. In Jacksonville, the game delivered a 14.7 rating on ESPN and a 17.5 rating on WJXT, for a combined 32.2 rating.

From the kickoff of ESPN's NFL studio programming at 4 p.m. through the conclusion of the game, ESPN delivered 20.7 gross household coverage ratings for its MNF coverage.

ESPN's eight NFL games account for the first-, third-, fourth-, fifth-, sixth-, seventh-, tenth- and eleventh- most-watched shows on basic cable in 2007 among households.

In addition to leading all networks on Mondays among men, MNF leads all prime-time shows � any network, any night � in time spent viewing among all viewers. The average viewer spends 55.9 minutes watching ESPN's Monday Night Football.

ESPN.com

Also, NFL content on ESPN.com, including "Monday Night Surround," accessed via computers and mobile devices generated more than 48 million page views from Monday through Tuesday at noon, a 41% increase over the same period last year, according to Web measurement tool HitBox. Additionally, fans viewed football related video on ESPN.com nearly x.x million times on Monday alone.

NEXT WEEK ON MNF � EARLY KICKOFF POSSIBLE

Next week, ESPN's MNF, the Green Bay Packers at the Denver Broncos, may move 30 minutes earlier to 8 p.m. ET, because of the World Series. If there is a Game 5 between Boston and Colorado, it would be Monday night in Denver and ESPN's MNF telecast would begin at 8 p.m., not 8:30 p.m. The day's complete NFL schedule on ESPN:

Time (ET) Program � If there is Game 5 of World Series
3 p.m. NFL Live
3:30 p.m. NFL PrimeTime
4:30 p.m. SportsCenter
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter
6:30 p.m. Monday Night Countdown v 8 p.m. MNF: Green Bay Packers at Denver Broncos
11 p.m. SportsCenter

Time (ET) Program � No Game 5 of World Series
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter
7 p.m. Monday Night Countdown
8:30 p.m. MNF: New York Giants at Atlanta Falcons
11:30 p.m. SportsCenter





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