[10/23/07 - 11:55 AM]
Primetime Ratings Report for the Week of October 15, 2007 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of October 15-21.

[via press release from ABC]

Primetime Ratings Report For the week of October 15, 2007 (Based on National Live + Same Day Program Ratings)

ABC Places 8 of the Weeks Top 20 TV Programs in Adults 18-49, the Most for Any Net, Claiming the Top 2 Shows as "Greys" and "Housewives" Tie at No. 1

ABC Wins Monday, Wednesday and Thursday Nights in Adults 18-49

The Most-Watched New Series Debut, ABCs "Samantha Who?" is the Weeks No. 1 Comedy and TVs Biggest Draw for Any Comedy Telecast in 7 Months

ABCs "DWTS" is Mondays Most-Watched TV Show for the Fourth Week in a Row

Delivering the Best-Ever Retention for Any Show to Follow "DWTS," ABCs "Samantha Who?" Wins its Time Slot in Total Viewers and Among Key Women

"The Bachelor" Hits Season Highs in Adults 25-54, Women 18-49 and Women 25-54

ABCs "Cavemen" is Up Week to Week in Adults 18-49 and Adults 18-34, Taking Second in its Time Period to Foxs Baseball Coverage on Both Counts

Achieving Season Highs, "Dancing with the Stars the Results Show" Ranks No. 1 in Tuesdays 9 Oclock Hour in Viewers and Adults 18-49

ABCs "Pushing Daisies" Wins its Third Consecutive Week Across Key Adults, Outpacing its Closest Competition in Wednesdays 8pm Hour by 19% in Adults 18-49

Wednesdays No. 1 TV Show in Adults 18-49 for the Fourth Week Running, ABCs "Private Practice" Continues to Beat its NBC and CBS Drama Competition at 9pm

The No. 1 Show on Thursday in Adults 18-49 for the Fourth Straight Week, ABCs "Greys Anatomy" Leads Second-Place CBS "C.S.I." by 12% in the Key Sales Demo

Friday at 9pm, "Womens Murder Club" Outdraws its Closest Competition by 2.0 Million Viewers, Also Ranking No. 1 in its Slot with Adults 18-49 and Key Women

ABCs "Home Edition" Posts its Highest Adult 18-49 Number in Over 7 Months

Sundays No. 1 Series, "Desperate Housewives" Wins the 9 Oclock Hour In Adults 18-49, While Marking its Highest Women 18-34 Rating Since March

In Sundays 10pm Hour, ABCs "Brothers & Sisters" Tops CBS "Shark" by 5% in Viewers and by 92% in Adults 18-49, Hitting a Season High Among Adults 18-34

WEEK No. 4:

ABC took second place during the week (w/o 10/15/07) to an MLB Baseball Playoff-driven Fox across the key adult demographics (AD18-34/AD18-49/AD25-54). In Adults 18-49, ABC (3.5/10) beat out third-place NBC by 13% (3.1/9) and fourth-place CBS by 17% (3.0/8). The Network won Monday, Wednesday and Thursday nights in the key young adult sales demographic. For the fourth week in a row, ABC dominated the primetime landscape across all key women demographics, maintaining wide advantages over its closest competitors: W18-34 +42% (3.7/11 vs. 2.6/8 � NBC), W18-49 +31% (4.7/12 vs. 3.6/9 � CBS) and W25-54 +20% (5.5/13 vs. 4.6/11 � CBS).

Rankings: ABC placed 8 of the weeks Top 20 TV shows among Adults 18-49 (more than any other net), including the Top 2 programs, as "Greys Anatomy" and "Desperate Housewives" tied as the weeks highest-rated TV show: "Greys Anatomy" and "Desperate Housewives" tied at No. 1, "Extreme Makeover: Home Edition" � No. 7, "Dancing with the Stars-MON" � No. 12, "Brothers & Sisters" � No. 14, "Samantha Who?" � No. 16, "DWTS the Results-TU" � No. 18 and "Private Practice" � No. 19. The Net aired 5 of the Top 10 most-watched TV programs during the week: "Dancing with the Stars-MON" � No. 2, "Desperate Housewives" � No. 4, "Greys Anatomy" � No. 5, "DWTS the Results-TU" � No. 7 and "Samantha Who?" � No. 10. The Monday debut of ABCs "Samantha Who?" stood as the No. 1 new show during the week and is also the seasons No. 1 new comedy in Total Viewers and Adults 18-49. In fact "Samantha Who" opened with the largest audience for any new series debut this fall and qualifies as the most-watched comedy telecast on all of television in nearly 7 months � since 3/28/07.

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% during the same point in 2006 up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


With the Nets lineup of "Dancing with the Stars," the series premiere of "Samantha Who?" and "The Bachelor," ABC was the most-watched TV network on Monday for the fourth week running, outperforming second-place CBS by 3.3 million viewers (15.2 million vs. 11.9 million). In addition, ABC led the night in Adults 18-49 (4.3/11).

� ABC posted week-to-week gains in viewers and young adults (14.6 million & 4.1/10 on 10/8/06), as well as pacing well ahead of the corresponding year-ago Monday (8.0 million & 3.3/8 on 10/16/06).

"Dancing with the Stars" (8:00-9:32 p.m.)

ABCs "Dancing with the Stars" was the most-watched show (19.4 million) on Monday night for the fourth straight week. In addition, the broad skewing unscripted dance competition also ranked as the No. 1 TV program of the evening in Women 18-49 (7.1/17) and Women 25-54 (8.9/20).

"Samantha Who?" (9:32-10:03 p.m.)

The series debut of ABCs "Samantha Who?" stood as TVs No. 1 new comedy premiere of the season in both Total Viewers (14.4 million) and Adults 18-49 (4.5/10), as well as the most-watched new series premiere overall. Furthermore, "Samantha Who?" qualifies as the most-watched comedy telecast on any network on any night in 7 months (since 3/28/07, a post-"Idol" airing of Foxs "Til Death"). The comedy led its half-hour among Total Viewers and across each of the key Women demographics: Women 18-34 (5.2/12), Women 18-49 (6.9/15) and Women 25-54 (7.9/16).

� "Samantha Who?" built on its lead-in by 11% among Women 18-34 (5.2/12 vs. 4.7/12), ranking as the No. 1 program of the night in the demo.

"The Bachelor" (10:03-11:00 p.m.)

ABCs "The Bachelor" outdelivered NBCs "Journeyman" in the hour by 2.1 million viewers (8.9 million vs. 6.8 million) and by 26% in Adults 18-49 (3.4/9 vs. 2.7/7). The ABC unscripted series ranked No. 1 in its time slot among its core audience of Women 18-34 (4.3/11-tie).

� "The Bachelor" hit season highs in Adults 25-54 (3.9/9-tie), Women 18-49 (5.3/13) and Women 25-54 (6.0/14).


Growing week to week, ABC took second place on Tuesday night in Adults 18-49 (3.3/9-tie), while ranking No. 1 with Women 18-49 (4.2/11).

"Cavemen" (8:00-8:30 p.m.)

ABCs "Cavemen" was up from the prior week in both Adults 18-49 (+8% - 2.8/8 vs. 2.6/8) and Adults 18-34 (+5% - 2.3/8 vs. 2.2/8), taking second place in the half-hour on both counts to Foxs baseball playoff coverage.

"Carpoolers" (8:30-9:00p.m.)

Opposite the start of Foxs "American League Championship Series � Game 4," ABCs "Carpoolers" held nearly all of its lead-in among Total Viewers (99% - 6.9 million vs. 7.0 million) and Adults 18-49 (96% - 2.7/8 vs. 2.8/8). "Carpoolers" built on its lead-in by 13% among Women 18-49 (3.4/9 vs. 3.0/9), taking second place in its half-hour.

"Dancing with the Stars the Results Show" (9:00-10:02 p.m.)

ABCs "Dancing with the Stars the Results Show" ranked No. 1 during the 9 oclock hour in Total Viewers (17.3 million) and Adults 18-49 (4.4/11). "DWTS the Results Show" towered over its unscripted competition in the time period, NBCs "Biggest Loser," by a best-yet 10.3 million viewers and by 47% in Adults 18-49 ("Biggest Loser" = 7.0 million & 3.0/8). WBC Super Welterweight Boxing Champion Floyd Mayweather was the fourth celebrity dancer to be eliminated from the competition this season.

� ABCs "DWTS the Results Show" increased its overall audience for the second straight week, achieving season highs in both Total Viewers and Adults 18-49.

Boston Legal" (10:02-11:00 p.m.)

During the 10 oclock hour, ABCs "Boston Legal" defeated CBS "Cane" by a 1.3 million viewers (9.8 million vs. 8.5 million) and by a best-yet 18% in Adults 18-49 (2.6/7 vs. 2.2/6).


ABC led its fourth straight Wednesday night among young adults, beating out its closest competition by 6% in Adults 18-49 (3.7/10 vs. 3.5/9 - CBS) and by 36% in Adults 18-34 (3.4/10 vs. 2.5/7 � NBC).

"Pushing Daisies" (8:00-9:00 p.m.)

For the third straight week (on each of its telecasts), ABCs "Pushing Daisies" won its 8 oclock time period across each of the adult demographics: Adults 18-34 (3.3/10), Adults 18-49 (3.7/10) and Adults 25-54 (4.1/10). In the key Adult 18-49 sales demo, "Daisies" dominated its nearest competition in the hour by 19% (NBC = 3.1/9). For the second straight week, "Daisies" stood as No. 2 TV show on Wednesday among Adults 18-34, behind only ABCs "Private Practice."

� Winning its time period for the first time and hitting a series high in Men 18-34, "Pushing Daisies" jumped 32% over the prior week among hard-to-reach young men (2.5/9 vs. 1.9/7). The new ABC series also delivered the No. 1 position in the hour with Men 18-49 (2.7/8-tie).

"Private Practice" (9:00-10:02 p.m.)

Wednesdays No. 1 TV program in Adults 18-49 for the fourth week running, ABCs "Private Practice" was the definitive time period leader. In the hour, ABCs "Private Practice" (4.3/11) outdelivered CBS second-place "Criminal Minds" by 8% (4.0/10), NBCs third-place and fading "Bionic Woman" by 26% (3.4/9) and Foxs fourth-place "Kitchen Nightmares" by 39% (3.1/8). In addition to standing as the highest-rated show of the night in Adults 18-49, "Private Practice" was also Wednesdays No. 1 TV program with Adults 18-34 (4.1/11) and across all key women demographics: W18-34 (6.1/16), W18-49 (6.2/14) and W25-54 (6.9/15).

"Dirty Sexy Money" (10:02-11:00 p.m.)

ABCs "Dirty Sexy Money" defeated its freshman drama competition during the 10 oclock hour, beating NBCs "Life" by 1.1 million viewers (8.7 million vs. 7.6 million) and by 7% in Adults 18-49 (3.0/8 vs. 2.8/8). The new ABC series won the time slot with Women 18-34 (3.8/11), pacing 9% ahead of CBS veteran "C.S.I.: NY" (3.5/10).


For the third week in a row, ABC stood as Thursdays No. 1 network in Adults 18-49 (4.6/12). The Net held first place on the night for the fourth consecutive week in Adults 18-34 (4.0/12) and across all key women demographics: W18-34 (5.9/16), W18-49 (6.6/16) and W25-54 (7.3/17).

"Ugly Betty" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. ABC's "Ugly Betty" outdrew NBCs comedies in the hour ("My Name is Earl"/"30 Rock") by 3.1 million viewers (9.8 million vs. 6.7 million) and by 19% in Adults 18-49 (3.2/9 vs. 2.7/8). "Betty" won its time period for the fourth straight week among Women 18-34 (3.8/11).

"Greys Anatomy" (9:00-10:02 p.m.)

The No. 1 TV show on Thursday for the fourth consecutive week among Adults 18-49, ABCs "Greys Anatomy" outdelivered CBS "C.S.I." by 12% (7.3/17 vs. 6.5/15). In addition to being the highest-rated show with Adults 18-49, "Greys" also stood as Thursdays No. 1 TV show in Adults 18-34 (6.9/18), pacing 33% ahead of the second-highest-rated program, NBCs "The Office" (5.2/13).

"Big Shots" (10:02-11:00 p.m.)

In the 10 oclock hour, ABCs freshman "Big Shots" beat the high-profile series debut of CBS "Viva Laughlin" by wide margins across each of the key adult demographics: A18-34 +67% (2.5/8 vs. 1.5/5), A18-49 +30% (3.0/8 vs. 2.3/6) and A25-54 +21% (3.5/9 vs. 2.9/7). The new ABC drama took the No. 1 position in the time slot among Women 18-34 (3.6/10 - tie w/NBCs "E.R.").


"Womens Murder Club" (9:00-10:01 p.m.)

Continuing to surge from its lead-in on its second airing, ABCs "Womens Murder Club" was the most-watched show in Fridays 9 oclock hour for the second week in a row, outdrawing its closest competition by 2.0 million viewers (9.7 million vs. 7.7 million � CBS "Moonlight"). "Womens Murder Club" also ranked No. 1 in its time slot with Adults 18-49 (2.1/7-tie), Women 18-49 (2.9/9) and Women 25-54 (4.1/11). The new ABC series was the second-most-watched television program of the evening, just behind only CBS veteran "Numb3rs," at 10:00 p.m. (9.7 million vs. 9.9 million).

� The freshman series built on its lead-in by 2.9 million viewers and 24% in Adults 18-49 ("20/20" at 8:00 p.m. = 6.8 million and 1.7/6).

� "Womens Murder Club" delivered strong retention of its week-earlier series debut among Total Viewers (89%) and Adults 25-54 (88%).

"MEN IN TREES" (10:01-11:00 p.m.)

Opposite established Friday dramas in the in the 10 oclock hour on CBS ("Numb3rs") and NBC ("Las Vegas"), ABCs "MEN IN TREES" took second place with Women 18-49 (2.6/8) and Women 25-54 (3.4/9).

� "MEN IN TREES" retained 89% of its week-ago season premiere delivery in both Total Viewers (6.3 million vs. 7.1 million) and Adults 18-49 (1.7/5 vs. 1.9/6).


ABC took a solid second place on Sunday night to Fox with its coverage of the deciding Game 7 of for the "MLB American League Championship Series" (Boston-Cleveland) in Total Viewers (13.0 million) and Adults 18-49 (4.9/12). ABC dominated the night across the key women demographics: W18-34 (5.3/15), W18-49 (6.5/16) and W25-54 (7.1/16).

� Despite stiff competition on the evening, ABC delivered its best results on the night since season premiere Sunday (9/30/07) in Total Viewers and Adults 18-49.

� In Total Viewers and Adults 18-49, ABC aired Sundays Top 3 TV series, with "Desperate Housewives," "Extreme Makeover: Home Edition" and "Brothers & Sisters," respectively.

"Americas Funniest Home Videos" (7:00-8:00 p.m.)

Opposite Foxs NFL and MLB coverage during the 7 oclock hour, ABCs "Americas Funniest Home Videos" took second place in Adults 18-49 (2.6/7), hitting a season high in the key sales demo (tie). Opposite stiff competition, "AFV" grew throughout its telecast, surging by 2.4 million viewers (7.1 million to 9.5 million) and by 48% in Adults 18-49 (2.1/6 to 3.1/9) from its first half-hour to its second half-hour.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

During the 8 oclock hour, ABCs "Extreme Makeover: Home Edition" stood as the top "non-sports" show, towering over CBS time period premiere of "Viva Laughlin" in the hour by 7.3 million viewers (13.7 million vs. 6.4 million) and by 363% in Adults 18-49 (5.1/12 vs. 1.1/3).

� Growing its overall Total Viewer count for the second straight week, "Home Edition" turned in its highest Adult 18-49 rating a more than 7 months � since 3/4/07.

"Desperate Housewives" (9:00-10:02 p.m.)

Sundays No. 1 series for the fourth consecutive week in viewers and young adults, ABCs "Desperate Housewives" ranked a No. 1 during the 9 oclock hour, beating second-place Foxs championship baseball coverage by 11% among Adults 18-49 (7.3/16 vs. 6.6/15). "Desperate Housewives" overshadowed its drama competition in the hour, CBS "Cold Case," by 6.5 million viewers (18.2 million vs. 11.7 million) and by 170% in Adults 18-49 (7.3/16 vs. 2.7/6).

� "Desperate Housewives" posted its highest Women 18-34 rating (8.6/20) since last March � since 3/4/07.

"Brothers & Sisters" (10:02-11:00 p.m.)

ABCs "Brothers & Sisters" defeated its drama competition during Sundays 10 oclock hour, CBS "Shark," by 5% in Total Viewers (11.5 million vs. 11.0 million) and by a sizeable 92% in Adults 18-49 (4.6/11 vs. 2.4/6). The sophomore ABC drama won the hour across each of the key women demographics: W18-34 (5.6/14), W18-49 (6.6/16) and W25-54 (7.0/16).

� "Brothers & Sisters" marked season-high results among Adults 18-34 (4.0/10) and Women 18-34 (5.6/14).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 10/15/07, unless stated otherwise.

  [october 2007]  

· 20/20 (ABC)
· 30 ROCK (NBC)
· ER (NBC)

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