HALLMARK CHANNEL DELIVERS HIGHEST-EVER OCTOBER AND THE NETWORK'S SECOND-HIGHEST MONTH OF ALL TIME

Nation's Leader in Family-Friendly Programming Ranks #7 In Prime Time for Month

Hallmark Channel, the nation's preeminent programmer of family-friendly programming, continues its ratings success story delivering its highest-ever October among HH delivery in both Prime Time and Total Day, and the channel's second-highest month of all time.

For October, the network ranked #7 in Prime Time HH rating with a 1.1 and also delivered a #9 ranking in W25-54 Total Day for the month.

The network ranked #9 in Prime Time HH rating (1.1) for the week ending October 28 among all ad-supported cable networks.

For the week of 10/1-10/7/07, the network ranked #5 with a 1.2 Prime Time HH rating; for the week of 10/8-10/14, it ranked #6 with a 1.1 Prime Time HH rating; and for the week of 10/15-10/21, it ranked #8 with a 1.1 Prime Time HH rating.

Hallmark Channel's October schedule featured several marathons including ones for "Perry Mason Movies," "Matlock Movies," "Murder, She Wrote Movies" the "Mystery Woman" franchise and an original movie marathon.

Source: Nielsen Media Research, 10/1-10/28/07