or


[11/06/07 - 01:14 PM]
The CW Scores Major Gains from Dvrs and Time-Shifting
The CW spins the Live Plus Seven Day ratings for the week of October 15-21.

[via press release from The CW]

THE CW SCORES MAJOR GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 21% with DVRs in Adults 18-34 and Women 18-34

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

SMALLVILLE Posts 44% Gains in Adults and Women 18-34 in Live Plus 7 Ratings Over Live Only

November 5, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/15/07.

Overall, The CW's primetime weekly average was bolstered 21% in women 18-34 (1.78rtg v. 1.47rtg) and 21% in adults 18-34 (1.50 v. 1.24) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also tied for the largest percent gains for its weekly primetime average (18%, 1.40rtg v. 1.19rtg) in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" continue to benefit greatly from DVR usage, gaining 21-44% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/15/07:

"Gossip Girl" added 30% more women 18-34 (3.02rtg v. 2.33rtg) and 32% more adults 18-34 (2.00rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 27% in women 18-34 (4.74rtg v. 3.74rtg) and 26% more adults 18-34 (3.14rtg v. 2.49rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.81rtg v. 2.26rtg) and 22% more adults 18-34 (2.18rtg v. 1.78rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 21% more women 18-34 (1.81rtg v. 1.50rtg) and 28% more adults 18-34 (1.99rtg v. 1.55rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 44% in both women 18-34 (2.34rtg v. 1.63rtg) and adults 18-34 (2.55rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 28% in women 18-34 (1.41rtg v. 1.10rtg) and 24% more adults 18-34 (1.36rtg v. 1.10rtg) in Live+7 DVR viewing compared to those who only watched live.





  [november 2007]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (CW)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)









most recent ratings | view all posts
[07/27/15 - 10:00 AM]
"Tut" Averages 2.2 Million Viewers - Largest Viewership in Timeslot in 8 Years
Spike TV further spins the numbers for July 19-21.

[07/27/15 - 08:17 AM]
Sunday's Broadcast Ratings: "Celebrity Family Feud" Keeps ABC on Top in Demos
The Alphabet once again leads the night among adults 18-49.

[07/26/15 - 08:48 AM]
Saturday's Broadcast Ratings: UFC Puts FOX on Top in Demos
The network's 16th installment of the franchise leads the night among adults 18-49.

[07/26/15 - 08:45 AM]
"Hannibal" Maintains Last Week's Rating in Adults 18-49
NBC spins the numbers for Saturday, July 25.

[07/25/15 - 09:02 AM]
NBC Ties for the Friday Win Among the Big 4 in 18-49
NBC spins the numbers for Friday, July 24.

[07/25/15 - 08:48 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown
The Alphabet's "Primetime: What Would You Do?" is the night's top program among adults 18-49.

[07/24/15 - 10:04 AM]
"Garbage Time with Katie Nolan" Draws Huge Numbers
FOX Sports spins the numbers for Sunday, July 19.

[07/24/15 - 08:43 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot in Eight Weeks
NBC spins the numbers for Thursday, July 23.

[07/24/15 - 08:35 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "Big Brother," "Big Bang"
The Eye wins the night among adults 18-49 and total viewers.

[07/24/15 - 08:28 AM]
ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49
ABC spins the numbers for Thursday, July 23.

[07/24/15 - 07:37 AM]
CBS News' Broadcasts Maintain Television Year-to-Date Viewer Growth and Earn Solid Returns with Adults 25-54
CBS spins the numbers for the week of July 13-19.

[07/23/15 - 11:45 AM]
Oh Hell Yeah! Syfy's "Sharknado 3: Oh Hell No!" Takes Social Media by Storm Yet Again
Syfy spins the digital numbers for Wednesday, July 22.

[07/23/15 - 11:19 AM]
"Nightline" Grows Double Digits Week-to-Week in All Key Demos: Total Viewers, Adults 25-54 and Adults 18-49
ABC spins the late-night numbers for the week of July 13-17.

[07/23/15 - 10:32 AM]
Jimmy Fallon Matches a 14-Week High in Adults 18-49 with Dominant Results for the Late-Night Week of July 13-17
NBC spins the late-night numbers for the week of July 13-17.

[07/23/15 - 08:50 AM]
"Last Comic Standing" Delivers Its Biggest Overall Audience Since 2007
NBC spins the numbers for Wednesday, July 22.