or


[11/12/07 - 05:00 PM]
Hallmark Channel Ranks #1 Among All Major Networks in Audience Retention in C3 Ratings for Household and Key Adult Demographics for First Four Weeks of Broadcast Season
The Hallmark Channel spins the numbers for the first four weeks of the 2007-2008 broadcast season.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL RANKS #1 AMONG ALL MAJOR NETWORKS IN AUDIENCE RETENTION IN C3 RATINGS FOR HOUSEHOLD AND KEY ADULT DEMOGRAPHICS FOR FIRST FOUR WEEKS OF BROADCAST SEASON

Network Scores 96.7% Audience Retention of Prime Time Households

Hallmark Channel, the nation's leading provider of family friendly programming, earned the highest ranking for Live+3 commercial ratings (C3) with 96.7% audience retention of the Prime Time average program rating in households, ranking #1 for the first 4 weeks of the 2007-2008 broadcast season (9/24-10/21/07). The ranking includes major distributed cable and broadcast networks.

Similarly, the network ranked #1 with a 96.3% A25-54 audience retention, and ranked #1 with a 96.0% A18-49 audience retention.

"We couldn't be happier with the C3 ratings results for the month which further underscores what our research has shown since 2002," said Bill Abbott, Executive Vice President, Advertising Sales. "Commercial retention has always helped us to stand out in the marketplace. Our clients know when they buy time on Hallmark Channel that viewers will stay tuned to see their ads."

"Hallmark Channel has been using commercial audience retention data for over five years now and has explored various ways of utilizing the data, so we decided to use a methodology that is consistent with the AAAA/ANA �Commercial versus Program Ratings Analysis' study released in August 2005 as a benchmark," said Jess D. Aguirre, Senior Vice President, Research.

For reference, the Top 10 networks in Prime Time HH audience retention were Hallmark Channel, ESPN2, Nick-at-Nite, TV Land, USA Network, Court TV, ABC, Home and Garden TV, Animal Planet and CNN Headline News.

Source: Hallmark Channel analysis of Nielsen NPower minute-by-minute Live+3 commercial and program average ratings, M-Su 8-11p (9/24-10/21/07), ranked among broadcast networks and major cable networks (70+ million subscribers)

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [november 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.