or


[11/12/07 - 05:00 PM]
Hallmark Channel Ranks #1 Among All Major Networks in Audience Retention in C3 Ratings for Household and Key Adult Demographics for First Four Weeks of Broadcast Season
The Hallmark Channel spins the numbers for the first four weeks of the 2007-2008 broadcast season.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL RANKS #1 AMONG ALL MAJOR NETWORKS IN AUDIENCE RETENTION IN C3 RATINGS FOR HOUSEHOLD AND KEY ADULT DEMOGRAPHICS FOR FIRST FOUR WEEKS OF BROADCAST SEASON

Network Scores 96.7% Audience Retention of Prime Time Households

Hallmark Channel, the nation's leading provider of family friendly programming, earned the highest ranking for Live+3 commercial ratings (C3) with 96.7% audience retention of the Prime Time average program rating in households, ranking #1 for the first 4 weeks of the 2007-2008 broadcast season (9/24-10/21/07). The ranking includes major distributed cable and broadcast networks.

Similarly, the network ranked #1 with a 96.3% A25-54 audience retention, and ranked #1 with a 96.0% A18-49 audience retention.

"We couldn't be happier with the C3 ratings results for the month which further underscores what our research has shown since 2002," said Bill Abbott, Executive Vice President, Advertising Sales. "Commercial retention has always helped us to stand out in the marketplace. Our clients know when they buy time on Hallmark Channel that viewers will stay tuned to see their ads."

"Hallmark Channel has been using commercial audience retention data for over five years now and has explored various ways of utilizing the data, so we decided to use a methodology that is consistent with the AAAA/ANA �Commercial versus Program Ratings Analysis' study released in August 2005 as a benchmark," said Jess D. Aguirre, Senior Vice President, Research.

For reference, the Top 10 networks in Prime Time HH audience retention were Hallmark Channel, ESPN2, Nick-at-Nite, TV Land, USA Network, Court TV, ABC, Home and Garden TV, Animal Planet and CNN Headline News.

Source: Hallmark Channel analysis of Nielsen NPower minute-by-minute Live+3 commercial and program average ratings, M-Su 8-11p (9/24-10/21/07), ranked among broadcast networks and major cable networks (70+ million subscribers)

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





  [november 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.