POWERHOUSE "TOP MODEL" AND FRESHMAN HIT "GOSSIP GIRL" LIFT THE CW TO BEST WEDNESDAY OF THE SEASON
TOP MODEL Beats All Time Period Competition in Adults 18-34 and Women Demos
TOP MODEL Scores Season Highs in Target Demos
GOSSIP GIRL Builds to Best Ratings Since Its Debut
TOP MODEL and GOSSIP GIRL Post Week-to-Week and Year-to-Year Gains
November 15, 2007 (Burbank, CA) - The combination of powerhouse AMERICA'S NEXT TOP MODEL and new hit GOSSIP GIRL lifted The CW to its best Wednesday of the season in women 18-34 (3.8/10), women 18-49 (3.0/8), adults 18-34 (2.5/7-tie) and adults 18-49 (2.0/5-tie), according to preliminary live plus same day Nielsen ratings for Wednesday, Nov. 14, 2007.
TOP MODEL opened the night by winning its time period in all key demos, including adults 18-34 (3.1/9), women 18-34 (4.6/12), women 18-49 (4.0/10), teens (2.7/9) and female teens (4.4/15), and ranked second among adults 18-49 (2.6/7-tie Fox), behind only ABC.
With week-to-week growth, TOP MODEL hit a season high last night in adults 18-34, adults 18-49 and women 18-49. TOP MODEL also improved over a year ago by 15% in adults 18-34, 18% in adults 18-49, 24% in women 18-34, 29% in women 18-49 and 13% in viewers (5.3mil).
The CW's new hit drama GOSSIP GIRL improved to its best performance since its premiere in adults 18-34 (2.0/5), adults 18-49 (1.4/4), women 18-34 (3.0/7), women 18-49 (2.1/5) and viewers (2.9mil).
GOSSIP GIRL built week-to-week momentum, up 25% in adults 18-34, 17% in adults 18-49, 15% in women 18-34, 17% in women 18-49 and 15% in viewers. GOSSIP GIRL also scored increases over One Tree Hill a year ago in adults and women demos.
GOSSIP GIRL once again won the hour in female teens (3.6/12) and total teens (2.0/7).