TV LAND SWEEPS THROUGH NOVEMBER
NETWORK BOASTS DOUBLE-DIGIT GAINS IN RATING, DELIVERY AND
TOTAL VIEWERS IN PRIME AND TOTAL DAY
MOST-WATCHED MONTH AMONG ADULTS 25-54 THIS YEAR
Los Angeles, CA, November 28, 2007 � TV Land scored huge gains among its target demo of Adults 25-54 as well as its core audience of Adults 40-54 for the month of November, according to Nielsen Media Research (10/29/07-11/25/07). The success of the network's regularly scheduled Friday Night Movie Block, a M*A*S*H Mail Call Marathon, the original special Entertainment Weekly and TV Land Present: The 50 Greatest TV Icons and the network's "Overstuffed Thanksgiving Weekend" led the network to score double-digit gains in rating and delivery among A25-54 and total viewers over last year. November was also the most-watched month among A25-54 for the year.
TV Land's November prime time line-up scored a 0.4/406,000, up +33% in rating and +24% in delivery among A25-54. Among total viewers in prime, TV Land delivered nearly 944,000 total viewers, up +15% over last year. In total programming day, TV Land averaged a 0.3/295,000 among A25-54 for the month, representing a +50% gain in rating and a +19% climb in delivery versus November 2006. It was also the most-watched month among A25-54 in total day this year. Additionally, the network attracted an average of 633,000 total persons 2+ for the total programming day, an increase of +13% over November 2006. Among its core audience, Adults 40-54, TV Land averaged a 0.6/317,000 in prime time, up +50% in rating and +39% in delivery versus last year. In total programming day, the network posted a 0.4/227,000, up +33% in rating and +26% in delivery.
Highlights for the month include:
TV Land's regularly scheduled Friday Night Movie Block was a smash with viewers in November. Young Frankenstein (11/2/07) was a success as the presentation � part of the network's on-air, online and off-air celebration of the Broadway opening of the Mel Brooks musical of the same name � posted a 0.5/504,000 among A25-54, up+25% in rating and +23% in delivery over last year. TV Land averaged 891,000 total viewers, an increase of +21% over YAGO. Among its core audience, Adults 40-54, TV Land again scored double-digit gains in rating and delivery, averaging a 0.7/368,000, representing a rise of +26% in rating and +32% in delivery. Additionally, the film Saturday Night Fever (11/23), scored double-digit gains in rating and delivery among A25-54 with a 0.4/414,000, up +33% in rating and +30% in delivery over last year.
� The 50 Greatest TV Icons was a huge hit with viewers for its premiere on Friday, November 16, scoring double-digit gains in rating and delivery among its target A25-54 audience and triple-digit ratings and delivery gains among its core audience A40-54. The two-hour special � an editorial/on-air collaboration with Entertainment Weekly posted a 0.5/500,000 among A25-54, up +67% in rating and +67% in delivery over last year. Among its core audience, Adults 40-54, TV Land scored triple-digit gains in rating and delivery, averaging a 0.8/432,000, up +100% in rating and +100% in delivery. The special scored triple digit gains among total viewers over last year, averaging nearly 1.1 million total viewers, a rise of +112% over YAGO.
TV Land's M*A*S*H Mail Call Marathon � which featured episodes about members of the 4077th sending and receiving letters from loved ones - averaged big gains across several key categories during the programming event. The marathon aired on Saturday, November 10th and Sunday, November 11, and scored a 0.5/524,000 among A25-54, representing a +67% lift in ratings and +95% increase in delivery over the same period last year. TV Land averaged over 1 million total viewers, an increase of +79% over YAGO. Among its core audience, Adults 40-54, TV Land secured substantial gains in rating and delivery, averaging a 0.7/404,000, representing a rise of +75% in rating and +108% in delivery.
The network's "Overstuffed Thanksgiving Weekend," a marathon of the network's best movies, series and original specials including Sanford and Son, The Andy Griffith Show, Extreme Makeover: Home Edition, Beaches and Most Memorable TV Moments and more posted a 0.4/398,000, up +33% in rating and +43% in delivery among A25-54 over November 2006. TV Land averaged 864,000 total viewers for the marathon, an increase of 31% over last year. Among A40-54, the network posted a 0.6/319,000, up +50% in rating and +51 % in delivery over last year.
TVLand.com had its best month ever in November bolstered by the premiere of The 50 Greatest Icons. The site set a record for its most visited week ever (11/12) for that premiere week with special TV Icons content for fans including a video library of extended celebrity interviews from the special, a TV trivia game, and a photo gallery of the icons. Additionally, the site's video section also witnessed its most visited month ever, with a +7 % increase over the previous record-holder in October 2007.
TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to superserve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including All in the Family, M*A*S*H, The Andy Griffith Show and Just Shoot Me, which joins TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as High School Reunion, She's Got The Look, Family Foreman and The Big 4-0. TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full-length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC,MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.