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[12/06/07 - 11:29 AM]
Quick Take for Wednesday, December 5, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, December 5.

[via press release from ABC]

Quick Take for Wednesday, December 5, 2007 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Wednesday Across All Key Adult Demos

ABC's Holiday Special, "Santa Claus is Comin' to Town," Leads the 8 O'clock Hour in Key Adults Demos and Kids 2-11, Ranking as the No. 1 Program on Wednesday with Kids

ABC's "Private Practice" Leads the 9pm Hour and is Wednesday's No. 1 TV Program Across the Adults Demographics

ABC's "Dirty Sexy Ranks No. 1 at 10pm with Adults 18-34 and Women 18-34

Wednesday Night (8:00-11:00 p.m.)

ABC stood as the top-rated network on Wednesday evening across the key adult demos: Adults 18-34 (2.5/7), Adults 18-49 (3.2/9) and Adults 25-54 (3.6/9).

"Santa Claus is Comin' to Town" (8:00-9:00 p.m.)

The ABC special "Santa Claus is Comin' to Town" registered a first-place finish in its time period among Adults 18-49 (3.4/9), Adults 25-54 (3.8/10) and Kids 2-11 (4.6/16). In fact, the animated classic qualified as the No. 1 broadcast show of the evening among Kids 2-11.

"Private Practice" (9:00-10:00 p.m.)

Building on its lead-in, "Private Practice" won the 9 o'clock hour and stood as the No. 1 program of the night across each of the key adult demographics: Adults 18-34 (3.4/10), Adults 18-49 (3.8/10) and Adults 25-54 (4.3/10). Wednesday's No. 1 TV program in Adults 18-34 for the 8th time in 9 telecasts, "Private Practice" beat its closest competition in the time period by 42% (3.4/10 vs. 2.4/7 � Fox).

� "Private Practice" was up from its most recent telecast two weeks ago (11/21/07) by 1.9 million viewers (10.4 million vs. 8.5 million) and by 41% in Adults 18-49 (3.8/10 vs. 2.7/10).

"Dirty Sexy Money" (10:00-11:00 p.m.)

In the final hour of the night, ABC freshman "Dirty Sexy Monday" led its time period among Adults 18-34 (2.0/6) and Women 18-34 (2.8/8).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 11% during the same point in 2006 up to more than 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 12/05/07.





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· DIRTY SEXY MONEY (ABC)
· PRIVATE PRACTICE (ABC)









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