Lifetime Television Claims #1 Spot for Year in Total Day Among W18-49 and W25-54 Versus all Basic Cable Networks
Lifetime Movie Network Once Again #2 Women's Network, Behind Lifetime, for
Fifth Consecutive Year in Both Prime and Total Day
Water Cooler Series 'Army Wives' is #1 New Cable Drama of Year Among
W18-34, W18-49 and W25-54
myLifetime.com Soars 105 Percent in Page Views
NEW YORK, Dec. 12 -- There's no reason to wait for the
ball to drop on New Year's Eve to declare that 2007 has been an amazing
year for Lifetime Networks. Today Mike Greco, Executive Vice President,
Research, Lifetime Networks, announced Lifetime Television will finish the
year #1 in basic cable total day among its key demos of W18-49 and W25-54.
For the fifth consecutive year, Lifetime Movie Network will be the #2
women's network in households, W18-49 and W25-54 in prime and total day.
Powering these ratings is a strong Fourth Quarter, with Lifetime up 20
percent among W18-34 and 14 percent among W18-49 in prime, while Lifetime
Movie Network is posting a robust 17 percent gain in primetime household
Said Greco: "As our ground-breaking achievements of the year
underscore, there is a strong and unique relationship between Lifetime and
women that has made us the leader in women's entertainment. The power of
our brand is reflected in our first place standings across our critical
demos, testament to our popularity among women and our value to advertisers
Other notable 2007 Lifetime Networks ratings accomplishments include:
* Year-to-date, Lifetime is up 17 percent in prime among younger women
(W18-34) marking four consecutive months of growth (including December)
in this demo.
* Lifetime Original Movies rank #1 among ad-supported cable original
movies in HH rating (2.3) and W25-54 rating (1.6).
* The most successful series in the network's 23-year history, "Army
Wives" is the year's #1 new cable drama in W18-34, W18-49 and W25-54 --
and #2 among all ad supported 2007 cable dramas -- while averaging 4.2
* myLifetime.com more than doubled (up 105 percent) page views, year to
date, compared to 2006.
The company's momentum continues in 2008 with Lifetime's new
programming featuring the reality series "How to Look Good Naked," hosted
by Carson Kressley, and "Matched in Manhattan," both premiering Friday,
January 4, followed by "Top This Party" on Friday, January 11. New Lifetime
Original Movies include "Queen Sized" (starring Nikki Blonsky) on January
12, and "Racing for Time" (starring Charles S. Dutton) on February 16, with
"Memory Keeper's Daughter" (starring Dermot Mulroney and Emily Watson) and
an adaptation of the Jodi Piccoult novel, "The Tenth Circle," later in the
Lifetime Movie Network debuts its first ever original miniseries in the
Spring of '08, "The Capture of the Green River Killer," starring Tom
Cavanagh and Amy Davidson.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of The Hearst Corporation and
The Walt Disney Company.
SOURCE Lifetime Networks