BRAVO ACHIEVES BEST YEAR EVER FOR SECOND CONSECUTIVE YEAR ON ALL KEY METRICS
Bravo Boasts More Than 32 Percent Growth in A18-49 and Total Viewers Since 2005, With 12 Original Series Attracting Over One Million Viewers In 2007
Network Dominates Wednesdays at 10 p.m. in 2007
NEW YORK � December 19, 2007 � For the second consecutive year, Bravo achieved its best year, quarter, month and week ever, both on-air and online in 2007, according to Nielsen Media Research and Omniture. With nine consecutive quarters of year-to-year growth, the network set ratings records in every key demographic and among total viewers, growing its adult 18-49 audience and total viewers by 35 and 32 percent, respectively, since 2005, and nine percent in 2007 alone.
Additionally, Bravo's on-line suite of assets (BravoTV.com, TelevisionWithoutPity.com, OutzoneTV.com, getTrio.com, BrillianButCancelled.com) achieved an impressive cumulative growth of 120 percent year-over-year in page views across all properties, while Bravo's wireless website (WAP) exploded 135 percent in monthly page views vs. 2006.
"To achieve two consecutive years of growth in both the programming and digital spheres is a phenomenal accomplishment, especially in today's busy media culture," said Lauren Zalaznick, President of Bravo Media and Oxygen Media. "This is a major achievement for the network and its hugely gratifying to see that our audience is growing along with us on all platforms."
In a year marked with firsts � highlighted by a record 10 Emmy-nominations and four wins, including "Kathy Griffin: My Life On The D-List" � Bravo increased its 8-11p.m., adults 18-49 primetime viewership by 35 percent (330,000 vs. 244,000) and 32 percent among total viewers (596,000 vs. 450,000) since 2005. Also for the second year in a row, Bravo dominated the Wednesday 10 p.m. time-period among ad-supported cable networks in adults18-49 (averaging a 1.15 coverage rating) with the Emmy-nominated "Top Chef" franchise, "Shear Genius," "Top Design" and multiple Emmy-nominated "Project Runway."
Fueled by the successful competition reality genre and the jaw-dropping docu-dramas, the network boasts 12 original shows with telecasts that averaged more than one million total viewers up from five in 2005. Through 12/16, Bravo ranks as the No. 23rd cable network in prime 18-49 its highest ever, (excluding all news, and sports). Additionally, all returning Bravo series increased from prior season averages among adults18-49, a hallmark for the network: Emmy Award-winning series "Kathy Griffin: My Life on the D-List" increased 80 percent (731,000), "Work Out 2" up 25 percent (659,000), "Real Housewives of Orange County" up nine percent (951,000) and season three of "Top Chef" averaged 1,766,000 in adults18-49, up six percent.
Bravo's freshman series shone in 2007 with "Shear Genius," "Top Design," "Tim Gunn's Guide to Style" and "Flipping Out" contributing to Bravo's nine percent primetime year-to-year growth among adults 18-49 (330,000 vs. 306,000) and total viewers (596,000 vs. 546,000). "Top Design" was Bravo's biggest series premiere in network history among total viewers (1.8 million) and adults 18-49 (1.4 million). "Shear Genius" averaged over one million total viewers and 731,000 adults 18-49, and both will return in 2008 for their sophomore premieres.
In addition to the networks phenomenal audience growth, Bravo also scored big with advertisers in 2007, ranking as the No. 1 cable network among A18-49 for brand recall of commercials, as well as the No. 1 cable network among A18-49 for program engagement.
Bravo Digital saw another record-breaking year, with average monthly page views increasing a massive 120 percent to 66 million, compared to 30 million in 2006. Average monthly unique visitors increased 52 percent to 2.3 million, up from 1.5 million year-to-date. Monthly video streams increased 18 percent to 1.7 million average streams vs. 1.4 million in 2006. Additionally, Bravo New Media won a coveted Webby Award in the People's Voice category for the innovative "Project Runway" wireless website and developed the country's first-ever mobile fan club and a first-ever cross MSO one-screen application for "Project Runway."
Source: Nielsen Galaxy Explorer Most current data stream, Live + 7 Day through 11/25/07, blended with Live + Same Day through 12/11/07. Online statistics based on Omniture 2006/07. Advertiser rankings based on IAG Research, Measured Nets, 1/1/07-11/30/07, Program Engagement Non-Sports Programming and IAG Research 1/1/07-11/30-07 Standard Ads, Non-Sports Primetime Programming. WAP site source from logic.
Bravo Media is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.