Quick Take for Tuesday, December 18, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC's "Duel" Builds its Audience in Night 2, Up from its Monday Debut by
Solid Margins in Total Viewers and Across Each of the Key Adult Demographics
"Duel" Takes Second from 8-9pm in Adults 18-49, while
Holding the No. 1 Position in the Hour among Adults 18-34
ABC's "Boston Legal" Defeats its Drama Competition in the 10pm Hour,
Outdelivering CBS' "Cane" by 7% in Viewers and by 17% in Adults 18-49
"Duel" (8:00-9:30 p.m.)
On its second night, ABC's "Duel" gained momentum, growing from its Monday debut by 9% in Total Viewers (7.3 million vs. 6.7 million), by 5% in Adults 18-34 (2.0/7 vs. 1.9/6), by 14% in Adults 18-49 (2.4/7 vs. 2.1/6) and by 12% in Adults 25-54 (2.8/7 vs. 2.5/6). From 8:00-9:00 p.m. opposite an original of CBS' "NCIS" and NBC's "Clash of the Choirs," "Duel" took second place in Adults 18-49 (2.4/7-tie) and ranked No. 1 in the hour with Adults 18-34 (2.0/7). In addition, the show held second place in its 90-minute time period among Men 18-34 (1.8/6) and Men 25-54 (2.4/7) "Duel" is airing as a 6-night event during the week, concluding with its season finale on Sunday from 8:00-9:00 p.m. (ET). On Sunday evening (12/23/07), a final winner will be awarded a jackpot in excess of $1.5 million.
"Boston Legal" (10:00-11:00 p.m.)
During the 10 o'clock hour, ABC's "Boston Legal" defeated its drama competition, outperforming CBS' "Cane" by 7% in Total Viewers (7.7 million vs. 7.2 million) and by 17% in Adults 18-49 (2.1/6 vs. 1.8/5).
A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled over 11% at the same point in 2006 up to over 21% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 12/18/07.