or


[01/02/08 - 10:32 AM]
Oxygen Scores Best Year Ever with Year-To-Year Gains Across the Board
Oxygen spins the numbers for 2007.

[via press release from Oxygen]

OXYGEN SCORES BEST YEAR EVER WITH YEAR-TO-YEAR GAINS ACROSS THE BOARD

OXYGEN SCORES BEST YEAR EVER WITH YEAR-TO-YEAR GAINS ACROSS THE BOARD

Network Shows Increases Among Households, Key Demos and Total Viewers in 2007

New York � January 2, 2008 � Coming off the successes of original programming such as "Tori & Dean: Inn Love," "Snapped" and "The Bad Girls Club," Oxygen saw its best year ever in primetime among W18-49, W18-34, P18-49 and Total Viewers. Additionally, Oxygen has seen ten consecutive quarters of year-to-year growth for W18-49, W18-34 and P18-49 in primetime.

Oxygen scored impressive gains among young women this year. Primetime impressions for W18-34 increased 34% (59,000) over 2006. Additional Primetime increases were seen for all key demographics: 113,000 W18-49 (+27% versus prior year); 157,000 P18-49 (+23%) and 299,000 P2+ (+19%).

"Oxygen had a great year -- achieving a 34% increase in the target demographic (women 18- 34) is a phenomenal accomplishment," said Lauren Zalaznick, President of Bravo Media and Oxygen Media. "Now with the power of the NBCU family, the potential for growth on all platforms is tremendous."

Oxygen's new original series performed well in 2007. "The Bad Girls Club" was Oxygen's most watched series to date with an average of 358,000 W18-49 viewers. "Tori & Dean: Inn Love," the network's second most watched original series, saw an 8% increase over the previous season with 332,000 W18-49.

Returning original series continued to deliver for Oxygen. Most notably, "Snapped" saw its most successful season ever averaging 221,000 W18-49 impressions in season six -- an increase of 16% over season five. "The Janice Dickinson Modeling Agency" showed a 24% increase in W18-49 from its freshman season.

In 2007, Oxygen launched the "Who Cares About Girls" initiative � a series of original documentaries. The series gained momentum throughout the year � garnering more impressions with each installment. The premiere of "Daughters Left Behind" averaged 409,000 viewers (P2+) and "Slave Girls of India" averaged 547,000 viewers (P2+). Finally, "Mo'Nique: Behind Bars" was the network's most watched documentary to date with 712,000 total viewers tuning in for the premiere. Our non-profit partners also saw a spike in donations following each airing.

Oxygen original movies continued to win over viewers and critics. Mary Louise-Parker's performance as Zenia in the original movie "The Robber Bride" garnered Oxygen's first Primetime Emmy� nomination and a tune-in of 602,000 total viewers for premiere.

Growth at Oxygen went beyond on-air programming. Oxygen's digital properties saw a substantial increase of 59% in average unique visitors per month (1.8 million). Page views also saw an increase of 56% to 14.9 million average page views per month.

Source: Nielsen Galaxy Explorer Most current data stream, Live + 7 Day through 12/09/07, blended with Live + Same Day through 12/25/07. Online statistics based on Insight XE.





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· ROBBER BRIDE, THE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.