[01/02/08 - 10:32 AM]
Oxygen Scores Best Year Ever with Year-To-Year Gains Across the Board
Oxygen spins the numbers for 2007.

[via press release from Oxygen]



Network Shows Increases Among Households, Key Demos and Total Viewers in 2007

New York � January 2, 2008 � Coming off the successes of original programming such as "Tori & Dean: Inn Love," "Snapped" and "The Bad Girls Club," Oxygen saw its best year ever in primetime among W18-49, W18-34, P18-49 and Total Viewers. Additionally, Oxygen has seen ten consecutive quarters of year-to-year growth for W18-49, W18-34 and P18-49 in primetime.

Oxygen scored impressive gains among young women this year. Primetime impressions for W18-34 increased 34% (59,000) over 2006. Additional Primetime increases were seen for all key demographics: 113,000 W18-49 (+27% versus prior year); 157,000 P18-49 (+23%) and 299,000 P2+ (+19%).

"Oxygen had a great year -- achieving a 34% increase in the target demographic (women 18- 34) is a phenomenal accomplishment," said Lauren Zalaznick, President of Bravo Media and Oxygen Media. "Now with the power of the NBCU family, the potential for growth on all platforms is tremendous."

Oxygen's new original series performed well in 2007. "The Bad Girls Club" was Oxygen's most watched series to date with an average of 358,000 W18-49 viewers. "Tori & Dean: Inn Love," the network's second most watched original series, saw an 8% increase over the previous season with 332,000 W18-49.

Returning original series continued to deliver for Oxygen. Most notably, "Snapped" saw its most successful season ever averaging 221,000 W18-49 impressions in season six -- an increase of 16% over season five. "The Janice Dickinson Modeling Agency" showed a 24% increase in W18-49 from its freshman season.

In 2007, Oxygen launched the "Who Cares About Girls" initiative � a series of original documentaries. The series gained momentum throughout the year � garnering more impressions with each installment. The premiere of "Daughters Left Behind" averaged 409,000 viewers (P2+) and "Slave Girls of India" averaged 547,000 viewers (P2+). Finally, "Mo'Nique: Behind Bars" was the network's most watched documentary to date with 712,000 total viewers tuning in for the premiere. Our non-profit partners also saw a spike in donations following each airing.

Oxygen original movies continued to win over viewers and critics. Mary Louise-Parker's performance as Zenia in the original movie "The Robber Bride" garnered Oxygen's first Primetime Emmy� nomination and a tune-in of 602,000 total viewers for premiere.

Growth at Oxygen went beyond on-air programming. Oxygen's digital properties saw a substantial increase of 59% in average unique visitors per month (1.8 million). Page views also saw an increase of 56% to 14.9 million average page views per month.

Source: Nielsen Galaxy Explorer Most current data stream, Live + 7 Day through 12/09/07, blended with Live + Same Day through 12/25/07. Online statistics based on Insight XE.

  [january 2008]  


most recent ratings | view all posts
[06/22/21 - 02:31 PM]
"Nightline" Ranks No. 1 in Adults 25-54 for 7th Time in the Last 8 Weeks
ABC spins the late-night numbers for the week of June 14-18.

[06/22/21 - 12:04 PM]
"The Tonight Show" Is #1 for 15 of Last 17 Weeks in 18-49 Demo Versus Late Night Competition
NBC spins the late-night numbers for the week of June 14-18.

[06/22/21 - 09:42 AM]
ABC's "Holey Moley 3D in 2D" Season Premiere Is Thursday's No. 1 Entertainment Series in Adults 18-49
ABC further spins the numbers for Thursday, June 17.

[06/18/21 - 11:43 AM]
ABC Is No. 1 Entertainment Network for 2nd Straight Week in Adults 18-49
ABC further spins the numbers for the week of June 7-13.

[06/18/21 - 10:07 AM]
Summer Fun & Games Drives ABC to Win Sunday in Total Viewers
ABC further spins the numbers for Sunday, June 13.

[06/18/21 - 06:01 AM]
Launch of Roku Originals Drives Record Two-Week Streaming Period for The Roku Channel
Furthermore, the top 10 most watched programs on The Roku Channel were all Roku Originals in this two-week period.

[06/15/21 - 02:00 PM]
2.5 Million Viewers Watched Both the Premiere and Encore Telecasts of the Third Season of the Scripted Series "Tyler Perry's Sistas" and Music Reality Series "BET Presents The Encore" on BET
Over 1.4 million total viewers tuned in to the former's season premiere in Live+3.

[06/14/21 - 10:16 AM]
ABC Ranks as Monday's Most-Watched Network
ABC further spins the numbers for Monday, June 7.

[06/14/21 - 09:06 AM]
"Bargain Block" Delivers Strong Season One Performance For HGTV
Attracting more than 19 million total viewers since its April 14 premiere, "Bargain Block" ranked as the #2 cable premiere in the Wednesday 9-10 p.m. timeslot among P2+ and households.

[06/11/21 - 01:39 PM]
ABC Is No. 1 Entertainment Net During First Week of Summer in Adults 18-49
ABC further spins the numbers for the week of May 31-June 6.

[06/11/21 - 11:17 AM]
"Summer Fun & Games" Lineup Propels ABC to Sunday's No. 1 Entertainment Network in Adults 18-49
ABC further spins the numbers for Sunday, June 6.

[06/11/21 - 08:57 AM]
HGTV's Feel-Good Hit "Home Town Takeover" Delivers Impressive Ratings Across Multiple Demos
Year-to-date, "Home Town Takeover" ranked as the #1 new unscripted cable series with P25-54, W25-54 and P2+.

[06/08/21 - 11:15 AM]
ABC's Coverage of LA Clippers vs. Dallas Mavericks Game 7 Draws Largest NBA Playoffs First Round Audience: 5,489,000 Viewers
Overall, ESPN and ABC combined to average 3,389,000 viewers for its first round NBA Playoffs coverage, up 49 percent vs. the 2020 first round and up four percent from the 2019 first round.

[06/04/21 - 11:01 AM]
"Saturday Night Live" Finishes Its 46th Season as the #1 Entertainment Show Across the Entire Ad-Supported TV Landscape in the 18-49 Demo
"'SNL' is one of the most culturally significant shows in television history, and being #1 in its 46th season is a testament to how that relevance has continued to grow over the past five decades," said Susan Rovner.

[06/02/21 - 08:15 AM]
CBS Sports and Paramount+ Deliver Strong Performance Across Multiple Platforms for UEFA Champions League Final
Paramount+ registered record viewership as the 2021 UEFA Champions League Final is its most live-streamed non-NFL sporting event ever.