'How To Look Good Naked' Becomes Most-Watched Reality Series Premiere in Lifetime Television's 24-Year History Among Adults 18-34, Adults 18-49 and Women 18-34
'Matched In Manhattan,' 'Top This Party: Orange County' And 'Top This
Party: Las Vegas' All Score Double-Digit Gains Among W18-34
Premieres Drive Traffic On Mylifetime.com To Highest Single Week Level In
More Than A Year
NEW YORK, Jan. 7 -- Talk about ringing in the New Year
with a bang! Lifetime Television's new series "How to Look Good Naked,"
hosted by Carson Kressley, exploded with ratings fireworks during its debut
on Friday, January 4, at 9PM (ET/PT), becoming the most-watched reality
series premiere in the network's 24-year history among A18-34, A18-49 and
Premiering after "Naked," "Matched in Manhattan" (9:30PM, ET/PT), "Top
This Party: Orange County" (10PM, ET/PT) and "Top This Party: Las Vegas"
(10:30PM, ET/PT) all delivered double-digit gains among W18-34.
Said Susanne Daniels, President, Entertainment, Lifetime Networks:
"These promising ratings are a wonderful way to start 2008, continuing our
momentum from last year when we ranked #1 in total day among W18-49 and
W25-54 and finished with four straight months of growth among W18-34. By
turns humorous, poignant and empowering, these series exemplify the
entertaining new reality programming direction of the network. The strong
positive reaction, from critics and viewers alike, is testament to the
outstanding talent on both sides of the camera."
"How to Look Good Naked" delivered:
-- 1.6 million P2+;
-- 868,000 A18-49;
-- 449,000 A18-34;
-- 344,000 W18-34;
-- 1.2 W18-34 rating, improving the year ago time period by 165 percent;
-- 1.1 W18-49 rating, improving the year ago time period by 58 percent
-- 1.3 household rating (1.2 million households).
The growth in younger viewers was sustained throughout the night. Among
W18-34, "Matched in Manhattan" rose 90 percent versus the time period year
ago, "Top This Party: Orange County" 151 percent and "Top This Party: Las
Vegas" jumped 64 percent.
Online, myLifetime.com posted its highest single week of traffic in
more than a year with a 32 percent increase week over week.
"How to Look Good Naked" teaches women of all shapes and sizes how to
go from self loathing to self loving without resorting to interventions
like extreme dieting or cosmetic surgery. Executive producers are Riaz
Patel (MTV's "Why Can't I Be You"), Chris Coelen, Greg Goldman and Alex
Fraser. The series is produced by RDF Media ("Wife Swap") and Maverick TV
for Lifetime Television.
"Matched in Manhattan" stars relationship expert Matt Titus, a "dating
agent" who matches both straight and gay singles in New York City looking
for true love. Executive producers are Mark Farrell, Mark Efman and Sara
Chazen Leand. The series is produced by MarkMark Productions for Lifetime
"Top This Party: Orange County" showcases event planner Brian Dobbin
and his volatile chef, Robin, and "Top This Party: Las Vegas" features
party planner Brian "Breakfast" Rice. Both throw extravagant parties and
events for extremely wealthy clients. Executive producers are Kevin Dill
and Mechelle Collins ("Sunset Tan," "Off the Leash"). The series is
produced by Intuitive Entertainment for Lifetime Television.
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of The Hearst Corporation and
The Walt Disney Company.
SOURCE Lifetime Television