[01/09/08 - 01:26 PM]
Fueled by "One Tree Hill," the CW Climbs to Best Tuesday of Season in Target Demos
The CW spins the numbers for Tuesday, January 8.

[via press release from The CW]


ONE TREE HILL Delivers The CW's Best Tuesday Since Last March in Key Demos

Two-Hour ONE TREE HILL Debut Builds Over Last Season's Premiere in Women 18-34 and Teens; Matches Previous Debut in Adults 18-34 and Viewers

ONE TREE HILL Leads The CW to Second on Tuesday in Adults and Women 18-34 and First Place in Teens and Female Teens

ONE TREE HILL Debut Out-Performs CW's Tuesday Season Average

Drama's Season Five Debut Posts Dramatic Gains Over Season Four Finale

January 9, 2008 (Burbank, CA) - The return of The CW's hit drama ONE TREE HILL delivered the network's best Tuesday performance of the season in adults 18-34 (2.1/6), women 18-34 (3.0/8), total viewers (3.5mil), teens (2.2/7) and female teens (3.2/10), according to Live Plus Same Day Nielsen ratings for Tuesday, Jan. 8, 2008. In fact, this marks The CW's highest-rated Tuesday since 3/6/07 in adults 18-34, women 18-34, teens and female teens, and the network's best Tuesday since 4/24/07 in total viewers.

Even without the benefit of a "Top Model" lead-in this season, ONE TREE HILL matched its season premiere last fall in adults 18-34 and total viewers, and improved on last season's debut in women 18-34 and teens.

Competitively, the two-hour ONE TREE HILL led The CW to second place overall on Tuesday in adults 18-34 and women 18-34, behind only NBC; and took first among total teens and female teens.

Fueled by ONE TREE HILL, The CW out-performed its Tuesday season-to-date average across all demos, including 62% in adults 18-34, 100% in women 18-34, 36% in adults 18-49 (1.5/4), 62% in women 18-49 (2.1/5), 83% in teens, 146% in female teens, and 46% in viewers.

Last night's season five premiere of ONE TREE HILL dramatically improved over the show's fourth season finale by 50% in adults 18-34, women 18-34, adults 18-49 and women 18-49, 52% in viewers, 47% in total teens and 28% in female teens.

  [january 2008]  


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