[01/11/08 - 04:03 PM]
Bravo Is No.1 Cable Network in Tuesday to Thursday 10-11 PM Time Period
Bravo spins the numbers for January 8-10.

[via press release from Bravo]


Series Premiere Of "Make Me A Supermodel" Attracts Over One Million Total Viewers, A 126% Increase Over Time Period Average

NEW YORK � January 11, 2008 � With a series high for "The Real Housewives of Orange County," season high for "Project Runway," and last night's premiere of the new competition reality series "Make Me A Supermodel," Bravo is the No.1 cable network in the Tuesday through Thursday 10 p.m. to 11 p.m. time period among adults18-49, according to Nielsen Media Research. Bravo had its highest Tuesday through Thursday 8-11 PM average delivery ever among adults 18-49 (768,000) and total viewers (1,106,000).

Last night's series premiere of "Make Me A Supermodel" attracted over one million total viewers (1,095,000) and 717,000 adults 18-49. Versus the prior four week time period average, the show delivered an impressive 126% increase over the 10 PM time period average in total viewers (1,095,000 vs. 485,000) and an explosive 140% percent increase in the key adult 18-49 demographic (717,000 vs. 299,000). "Make Me A Supermodel," hosted by supermodels Niki Taylor and Tyson Beckford airs Thursday at 10 p.m. ET/PT.

"Project Runway" hit a season high this week among adults 18-49 (2,228,000) and total viewers (3,231,000). Compared to last week, this week's episode where designer Kevin Christiana was auf'd, showed an increase of 21% among adults 18-49 (2,228,000 vs. 1,848,000) and 16% among total viewers (3,231,000 vs. 2,785,000). "Project Runway" was the number one cable telecast on Wednesday among adults 18-49. Season four of "Project Runway" airs every Wednesday at 10 p.m. ET/PT.

"The Real Housewives of Orange County" basked in record highs this week with 1,592,000 total viewers and 1,242,000 viewers among adults 18-49. This marks an all-time high for the hit docu-soap, which continues with new episodes Tuesday nights on Bravo, leading up to the season finale on January 22 when Lauri Waring and George Peterson tie the knot in a fairytale wedding.

Source: Nielsen Media Research; Project Runway and Real Housewives of Orange County: Most Current Data - Live + 7 through 12/23/07 blended with Live + Same Day through 1/9/08. Real Housewives season high stat based off of Live + Same Day data. Make Me A Supermodel: Live + Same Day Data through 1/10/08.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [january 2008]  


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