or


[01/11/08 - 01:49 PM]
Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, January 10.

[via press release from ABC]

Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)

On a Evening Filled with Original Competition on the Major Networks, ABC Dominates Thursday Across All Key Adult and Women Demos

Growing from its Most Recent Original Telecast in Viewers and Young Adults, "Ugly Betty" Ranks No. 1 in the 8pm Hour in Across the Key Adult Demographics

Thursday's No. 1 TV Show in Adults 18-49 for the 11th Consecutive Original Airing, "Grey's Anatomy" Defeats "C.S.I." by 40%, its Second-Biggest Margin This Season

During the 10 O'clock Hour, ABC's "Big Shots" Jumps from its Most Recent Airing by 1.5 Million Viewers and by 24% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

On a Thursday evening filled with all-original competition on the major nets, ABC finished a dominant No. 1 in Adults 18-49 (4.2/11), defeating second-place CBS by 20% (3.5/9), third-place NBC by 27% (3.3/9) and fourth-place Fox by 62% (2.6/7). The Net also led the night by wide margins among Adults 25-54 (4.9/12) and Adults 18-34 (4.0/12) and across all key women: Women 18-34 (6.2/17), Women 18-49 (6.2/15) and Women 25-54 (6.9/16).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" ranked No. 1 during the 8 o'clock hour across each of the key adult demographics: AD18-34 (2.8/8), AD18-49 (3.1/8-tie) and AD25-54 (3.8/9). For the 10th consecutive regular original telecast, "Betty" ranked No. 1 in its time slot with Women 18-34, besting second-place Fox's "Are You Smarter than a 5th Grader" by 52% (4.4/13 vs. 2.9/8). In fact "Betty" stood as the No. 2 TV show on Thursday with Women 18-34, behind only lead-out "Grey's Anatomy."

� "Ugly Betty" was up from its most recent original telecast (12/6/07) by 5% in Total Viewers (9.9 million vs. 9.4 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/8), representing the series' best results since November 15, 2007.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" dominated the 9 o'clock hour and ranked as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (7.0/19), Adults 18-49 (7.0/17) and Adults 25-54 (7.7/17). In its time period, "Grey's" topped CBS' "C.S.I." by 40% in Adults 18-49 (7.0/17 vs. 5.0/12), its second-biggest margin of victory this season over an original installment of "C.S.I." Also in the 9:00 p.m. hour, NBC's "The Apprentice" fell back to a distant third place and dropped precipitously from its week-ago season premiere, losing -3.0 million viewers and -22% of its Adult 18-49 audience week to week. "Grey's" marked its 11th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� "Grey's Anatomy" generated its top numbers since mid-November (11/15/07) in each of the women demographics: W18-34 (10.7/26), W18-49 (10.3/23) and W25-54 (11.0/23).

"Big Shots" (10:00-11:00 p.m.)

In the final hour of the night against veteran dramas on CBS ("Without a Trace") and NBC ("ER"), ABC's freshman "Big Shots" ranked No. 1 among Women 18-34 (3.5/10).

� "Big Shots" jumped from its most recent original telecast (11/29/07) by 1.5 million viewers (6.8 million vs. 5.3 million) and by 24% in Adults 18-49 (2.6/7 vs. 2.1/6).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/10/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)









most recent ratings | view all posts
[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.