or


[01/11/08 - 01:49 PM]
Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, January 10.

[via press release from ABC]

Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)

On a Evening Filled with Original Competition on the Major Networks, ABC Dominates Thursday Across All Key Adult and Women Demos

Growing from its Most Recent Original Telecast in Viewers and Young Adults, "Ugly Betty" Ranks No. 1 in the 8pm Hour in Across the Key Adult Demographics

Thursday's No. 1 TV Show in Adults 18-49 for the 11th Consecutive Original Airing, "Grey's Anatomy" Defeats "C.S.I." by 40%, its Second-Biggest Margin This Season

During the 10 O'clock Hour, ABC's "Big Shots" Jumps from its Most Recent Airing by 1.5 Million Viewers and by 24% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

On a Thursday evening filled with all-original competition on the major nets, ABC finished a dominant No. 1 in Adults 18-49 (4.2/11), defeating second-place CBS by 20% (3.5/9), third-place NBC by 27% (3.3/9) and fourth-place Fox by 62% (2.6/7). The Net also led the night by wide margins among Adults 25-54 (4.9/12) and Adults 18-34 (4.0/12) and across all key women: Women 18-34 (6.2/17), Women 18-49 (6.2/15) and Women 25-54 (6.9/16).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" ranked No. 1 during the 8 o'clock hour across each of the key adult demographics: AD18-34 (2.8/8), AD18-49 (3.1/8-tie) and AD25-54 (3.8/9). For the 10th consecutive regular original telecast, "Betty" ranked No. 1 in its time slot with Women 18-34, besting second-place Fox's "Are You Smarter than a 5th Grader" by 52% (4.4/13 vs. 2.9/8). In fact "Betty" stood as the No. 2 TV show on Thursday with Women 18-34, behind only lead-out "Grey's Anatomy."

� "Ugly Betty" was up from its most recent original telecast (12/6/07) by 5% in Total Viewers (9.9 million vs. 9.4 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/8), representing the series' best results since November 15, 2007.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" dominated the 9 o'clock hour and ranked as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (7.0/19), Adults 18-49 (7.0/17) and Adults 25-54 (7.7/17). In its time period, "Grey's" topped CBS' "C.S.I." by 40% in Adults 18-49 (7.0/17 vs. 5.0/12), its second-biggest margin of victory this season over an original installment of "C.S.I." Also in the 9:00 p.m. hour, NBC's "The Apprentice" fell back to a distant third place and dropped precipitously from its week-ago season premiere, losing -3.0 million viewers and -22% of its Adult 18-49 audience week to week. "Grey's" marked its 11th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� "Grey's Anatomy" generated its top numbers since mid-November (11/15/07) in each of the women demographics: W18-34 (10.7/26), W18-49 (10.3/23) and W25-54 (11.0/23).

"Big Shots" (10:00-11:00 p.m.)

In the final hour of the night against veteran dramas on CBS ("Without a Trace") and NBC ("ER"), ABC's freshman "Big Shots" ranked No. 1 among Women 18-34 (3.5/10).

� "Big Shots" jumped from its most recent original telecast (11/29/07) by 1.5 million viewers (6.8 million vs. 5.3 million) and by 24% in Adults 18-49 (2.6/7 vs. 2.1/6).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/10/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[07/07/26 - 02:09 PM]
FOX Scores 11.107 Million Viewers for Portugal-Croatia - Most-Watched Non-USMNT FIFA Men's World Cup Telecast in English-Language U.S. History Excluding a Final
Said coverage hit a peak viewership of 16.023 million viewers from 8:45 - 9:00 PM ET.

[07/07/26 - 11:27 AM]
FOX Sports Sets All-Time U.S. Soccer Viewership Record with 30 Million Watching Belgium-USMNT
The network's coverage reached a peak audience of 36.895 million viewers from 9:15-9:30 PM ET.

[07/06/26 - 02:25 PM]
26.395 Million Viewers: FOX Sports' Final Tally for USMNT Round of 32 Win - The Most-Watched Soccer Telecast in English-Language U.S. History
Said coverage reached a peak audience of 34,823,000 viewers from 9:45-10:00 PM ET.

[07/05/26 - 06:49 PM]
Macy's July 4 Fireworks Special on NBC Registers Highest Viewer Total Since 2018
In its original 8-10 p.m. telecast on NBC, the fireworks drew 5.1 million viewers, which was up 42% from last year and the best since 2019.

[07/02/26 - 06:09 PM]
ESPN Delivers Most-Watched Wimbledon Day 2 Coverage on Record
Serena Williams' Wimbledon return on Tuesday, June 30, delivered record viewership.

[07/02/26 - 03:18 PM]
FOX Sports' Strong FIFA World Cup 2026 Viewership Continues with 10.43 Million viewers Tuning in for Mexico-Ecuador
The telecast reached a peak viewership of 13.087 million viewers from 10:30-10:45 PM ET.

[07/02/26 - 02:49 PM]
ABC News Is No. 1 in Total Viewers for the Second Quarter on Sunday Morning and Friday Evening
"20/20" ranked as Friday's No. 1 newsmagazine during the 2nd Quarter 2026 in Total Viewers (3.806 million) and Adults 18-49 (473,000).

[07/02/26 - 01:48 PM]
FOX Sports Soars Into the Record Books with Most-Watched Soccer Telecast in English-Language U.S. History
24.429 million viewers watched the USMNT's historic FIFA World Cup 2026 Round of 32 victory Wednesday on FOX.

[07/02/26 - 08:27 AM]
"BET Awards" 2026 Grows Across Every Platform with First-Time Host Druski, Cementing BET as the Epicenter of Black Culture
The telecast was the highest-rated "BET Awards" on BET since 2019 among P18-49, with P18-49 impressions up +50% year-over-year.

[07/01/26 - 03:00 PM]
FOX Scores 10.579 Million Viewers for Netherlands-Morocco FIFA World Cup 2026 Knock Out Thriller - Monday's Most-Watched Telecast on Any Network
Coverage peaked with 12.657 million viewers from 10:45-11:00 PM ET.

[07/01/26 - 01:07 PM]
"Dateline" Is the #1 Friday Newsmagazine in Both Key Demos for the 10th Consecutive Quarter
According to Nielsen Media Research, the true crime original averages 786,000 A25-54 viewers, +31,000 vs. last quarter and +11,000 vs. last year.

[07/01/26 - 12:11 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of June 22
"Off Campus," "Every Year After," "Clarkson's Farm," "Spider-Noir," and "The Boys" led all original series worldwide.

[07/01/26 - 11:19 AM]
ABC Delivers Most-Watched Banana Ball Telecast Ever!
The June 28 broadcast averaged 1.2 million viewers across the two-hour showcase.

[06/30/26 - 05:54 PM]
FOX Sports Smashes FIFA World Cup Group Stage Records as U.S. Men's National Team and Global Superstars Shine Bright
Averaging 5,052,000 viewers across 72 matches, the Group Stage on FOX, FS1 and Tubi was up +92% versus 2022 (2,638,000 viewers), for the most-watched FIFA Men's World Cup Group Stage telecast average in English-language U.S. history.

[06/30/26 - 02:17 PM]
NBC Sports Delivers Audience Milestones for Sunday Golf and Baseball Coverage on NBC and Peacock
NBC Sports' first New York Yankees-Boston Red Sox game since 1995, a 10-inning, 5-4 victory by the Red Sox, averaged 4.0 million viewers from 8:28-10:35 p.m. ET on NBC and Peacock.