or


[01/11/08 - 01:49 PM]
Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, January 10.

[via press release from ABC]

Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)

On a Evening Filled with Original Competition on the Major Networks, ABC Dominates Thursday Across All Key Adult and Women Demos

Growing from its Most Recent Original Telecast in Viewers and Young Adults, "Ugly Betty" Ranks No. 1 in the 8pm Hour in Across the Key Adult Demographics

Thursday's No. 1 TV Show in Adults 18-49 for the 11th Consecutive Original Airing, "Grey's Anatomy" Defeats "C.S.I." by 40%, its Second-Biggest Margin This Season

During the 10 O'clock Hour, ABC's "Big Shots" Jumps from its Most Recent Airing by 1.5 Million Viewers and by 24% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

On a Thursday evening filled with all-original competition on the major nets, ABC finished a dominant No. 1 in Adults 18-49 (4.2/11), defeating second-place CBS by 20% (3.5/9), third-place NBC by 27% (3.3/9) and fourth-place Fox by 62% (2.6/7). The Net also led the night by wide margins among Adults 25-54 (4.9/12) and Adults 18-34 (4.0/12) and across all key women: Women 18-34 (6.2/17), Women 18-49 (6.2/15) and Women 25-54 (6.9/16).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" ranked No. 1 during the 8 o'clock hour across each of the key adult demographics: AD18-34 (2.8/8), AD18-49 (3.1/8-tie) and AD25-54 (3.8/9). For the 10th consecutive regular original telecast, "Betty" ranked No. 1 in its time slot with Women 18-34, besting second-place Fox's "Are You Smarter than a 5th Grader" by 52% (4.4/13 vs. 2.9/8). In fact "Betty" stood as the No. 2 TV show on Thursday with Women 18-34, behind only lead-out "Grey's Anatomy."

� "Ugly Betty" was up from its most recent original telecast (12/6/07) by 5% in Total Viewers (9.9 million vs. 9.4 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/8), representing the series' best results since November 15, 2007.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" dominated the 9 o'clock hour and ranked as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (7.0/19), Adults 18-49 (7.0/17) and Adults 25-54 (7.7/17). In its time period, "Grey's" topped CBS' "C.S.I." by 40% in Adults 18-49 (7.0/17 vs. 5.0/12), its second-biggest margin of victory this season over an original installment of "C.S.I." Also in the 9:00 p.m. hour, NBC's "The Apprentice" fell back to a distant third place and dropped precipitously from its week-ago season premiere, losing -3.0 million viewers and -22% of its Adult 18-49 audience week to week. "Grey's" marked its 11th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� "Grey's Anatomy" generated its top numbers since mid-November (11/15/07) in each of the women demographics: W18-34 (10.7/26), W18-49 (10.3/23) and W25-54 (11.0/23).

"Big Shots" (10:00-11:00 p.m.)

In the final hour of the night against veteran dramas on CBS ("Without a Trace") and NBC ("ER"), ABC's freshman "Big Shots" ranked No. 1 among Women 18-34 (3.5/10).

� "Big Shots" jumped from its most recent original telecast (11/29/07) by 1.5 million viewers (6.8 million vs. 5.3 million) and by 24% in Adults 18-49 (2.6/7 vs. 2.1/6).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/10/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)











most recent ratings | view all posts
[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.