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[01/15/08 - 01:02 PM]
Primetime Ratings Report for the Week of January 7, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of January 7-13.

[via press release from ABC]

Primetime Ratings Report For the week of January 7, 2008 (Based on National Live + Same Day Program Ratings)

ABC Airs 5 of the Week's Top 20 TV Shows in Adults 18-49, Including The No. 1 Unscripted Series with "Extreme Makeover: Home Edition"

Against Fox's BCS Championship Game and NBC's "American Gladiators" and "Deal Or No Deal," ABC's "Dance War" is Monday's Most-Watched Non-Sports TV Show

"Dance War" Generates ABC's Strongest Performance in the Time Period in 6 Weeks

"October Road" Jumps from its Most Recent Telecast By 22% in Total Viewers and by 20% in Adults 18-49

"Wife Swap" Wins Wednesday at 8pm in Adults 18-34, Beating "Deal or No Deal"

Opposite CBS' Original "Criminal Minds" and NBC's "Law & Order: CI" Premiere, ABC's "Supernanny" Emerges as Wednesday's No. 1 TV Program in Adults 18-34

"Supernanny" Retains 100% of its Week-Earlier Season Premiere in Viewers and Adults 18-49, and Posts the Series' Highest Teen 12-17 Number in Close to 2 Years

On a Evening Filled with Original Competition on the Major Networks, ABC Dominates Thursday Night Across All Key Adult and Women Demos

Growing from its Most Recent Original Telecast in Viewers and Young Adults, "Ugly Betty" is No. 1 on Thursday from 8-9pm Across the Key Adult Demographics

Thursday's No. 1 TV Show in Adults 18-49 for the 11th Consecutive Original Airing, "Grey's Anatomy" Defeats "C.S.I." by 42%, its Biggest Advantage This Season

During Thursday's 10 O'clock Hour, ABC's "Big Shots" Jumps from its Most Recent Airing by 1.0 Million Viewers and by 14% in Adults 18-49

Posting its Strongest Repeat Numbers in Nearly a Year, ABC' "Extreme Makeover: Home Edition" Ties CBS' Original "Amazing Race" Sunday at 8pm in Adults 18-49

Hitting the Series' Highest Rating Since Last February, ABC's "Home Edition" Wins Sunday's 9 O'clock Hour in Adults 18-49, Moving Ahead of Second-Place Fox by 14%

ABC's "Brothers & Sisters" Leads Sunday's 10pm Hour by 35% in Adults 18-49, Beating Second-Place CBS with Final Hour of its Original Movie, "Comanche Moon"

WEEK No. 16:

Rankings: ABC placed 5 of the week's Top 20 TV programs in Adults 18-49, including the No. 1 unscripted scripted series with "Extreme Makeover: Home Edition": "Grey's Anatomy" � No. 5, "Extreme Makeover: Home Edition-1/13" � No. 6, "Brothers & Sisters" � No. 12, "Extreme Makeover: Home Edition" � No. 14 and "Supernanny" � No. 18. The Net put 2 shows in the week's Top 10 among Total Viewers, including most-watched unscripted series with "Home Edition": "Grey's Anatomy" � No. 6 and "Extreme Makeover: Home Edition-1/13" � No. 10. ABC's "Grey's Anatomy" stood as the No. 1 scripted program of the week in Adults 18-34, besting Fox's NFL-boosted debut of "Terminator: The Sarah Connor Chronicles." Additionally, "Grey's" was the week's No. 1 show overall across each of the key women demos (W18-34/W18-49/W25-54).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

"Dance War: Bruno vs. Carrie Ann" (8:00-10:00 p.m.)

Opposite Fox's BCS National Championship Game (Ohio State-LSU) and NBC's unscripted combo of "American Gladiators" and "Deal or No Deal" from 8:00-10:00 p.m., ABC's debut telecast of "Dance War: Bruno vs. Carrie Ann" earned second place in its 2-hour time period in Total Viewers (11.0 million), Women 18-49 (4.3/10-tie) and Women 25-54 (5.4/12). The unscripted show gained young adult audience throughout its telecast, growing by 14% among Adults 18-49 from its first to final half-hour (2.8/7 to 3.2/7). "Dance War" stood as Monday's most-watched entertainment TV program.

� Despite stiff competition, "Dance War" generated ABC's largest audience (11.0 million) and top Adult 18-49 rating (3.0/7) in the time period in 6 weeks � since 11/26/07.

"October Road" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "October Road" grew from its most recent telecast (12/17/07) by 22% in Total Viewers (5.0 million vs. 4.1 million) and by 20% in Adults 18-49 (1.8/4 vs. 1.5/4).

Wednesday

On a very competitive Wednesday against original competition on CBS and NBC, ABC took second place among Adults 18-49 (3.0/8-tie), while ranking No. 1 with Adults 18-34 (2.6/8) and across key women [W18-34 - 3.7/10, W18-49 � 4.2/11 and W25-54 � 4.5/11 (tie)].

� ABC was up over the year-ago Wednesday (1/10/07) by 1.0 million viewers (7.6 million vs. 6.6 million) and by 25% in Adults 18-49 (3.0/8 vs. 2.4/6).

"Wife Swap" (8:00-9:00 p.m.)

On just its second airing in the time period, ABC's "Wife Swap" won Wednesday's 8 o'clock hour among Adults 18-34 (2.6/8) and Women 18-34 (3.5/10), beating NBC's "Deal or No Deal." The ABC unscripted show earned second place in the hour in Total Viewers (7.7 million) and Adults 18-49 (3.0/8), pacing way ahead of CBS' "Power of 10" on both counts (5.9 million & 1.7/5).

� "Wife Swap" was up from its week-earlier season premiere by 18% in Teens 12-17 (2.0/8 vs. 1.7/6) and by 14% in Kids 2-11 (1.6/6 vs. 1.4/5).

"Supernanny" (9:00-10:00 p.m.)

Retaining all of its week-ago season premiere audience despite facing an original "Criminal Minds" and NBC's broadcast premiere of "Law & Order: C.I.," ABC's "Supernanny" dominated the 9 o'clock hour among Adults 18-34 by 342% over its nearest competitor (3.4/9 vs. 2.4/7 - CBS). The show took a strong second in the hour in Adults 18-49 (3.6/9), beating NBC's premiere of "L&O: C.I." by 44% (3.6/9 vs. 2.5/6). In fact "Supernanny" stood as Wednesday's No. 1 TV program with Adults 18-34 (3.4/9), Women 18-49 (5.2/13), Women 18-34 (4.8/13) and Teens 12-17 (2.6/9). It was the No. 2 show for the night in Adults 18-49, behind only "Criminal Minds."

� "Supernanny" held 100% its week-earlier season premiere audience among Total Viewers (8.9 million) and Adults 18-49 (3.6/9). In addition, the series marked its highest Teens 12-17 number (2.6/9) in nearly 2 years � since 3/20/06.

"Cashmere Mafia" (10:00-11:00 p.m.)

In its premiere during the 10 o'clock hour, ABC's "Cashmere Mafia" topped CBS' time period veteran "C.S.I.: N.Y." and NBC's "Law & Order" by 8% in Women 18-34 (2.8/8 vs. 2.6/8 - CBS and NBC tied).

Thursday

On a Thursday evening filled with all-original competition on the major nets, ABC finished a dominant No. 1 in Adults 18-49 (4.3/11), defeating second-place CBS by 23% (3.5/9), third-place NBC by 30% (3.3/9) and fourth-place Fox by 65% (2.6/7). The Net also led the night by wide margins among Adults 25-54 (4.9/12) and Adults 18-34 (4.1/12) and across all key women: Women 18-34 (6.2/17), Women 18-49 (6.2/15) and Women 25-54 (6.9/16).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" ranked No. 1 during the 8 o'clock hour across each of the key adult demographics: AD18-34 (2.8/8), AD18-49 (3.1/8-tie) and AD25-54 (3.8/9). For the 10th consecutive regular original telecast, "Betty" ranked No. 1 in its time slot with Women 18-34, besting second-place Fox's "Are You Smarter than a 5th Grader" by 52% (4.4/13 vs. 2.9/8). In fact "Betty" stood as the No. 2 TV show on Thursday with Women 18-34, behind only lead-out "Grey's Anatomy."

� "Ugly Betty" was up from its most recent original telecast (12/6/07) by 5% in Total Viewers (9.9 million vs. 9.4 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/8), representing the series' best results since November 15, 2007.

"Grey's Anatomy" (9:00-10:02 p.m.)

ABC's "Grey's Anatomy" dominated the 9 o'clock hour and ranked as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (7.0/19), Adults 18-49 (7.1/17) and Adults 25-54 (7.8/17). In its time period, "Grey's" topped CBS' "C.S.I." by 42% in Adults 18-49 (7.1/17 vs. 5.0/12), matching its biggest margin of victory this season over an original installment of "C.S.I." Also in the 9:00 p.m. hour, NBC's "The Apprentice" fell back to a distant third place and dropped precipitously from its week-ago season premiere, losing -2.9 million viewers and -22% of its Adult 18-49 audience week to week. "Grey's" marked its 11th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� "Grey's Anatomy" generated its top numbers since mid-November (11/15/07) in each of the women demographics: W18-34 (10.8/26), W18-49 (10.4/24) and W25-54 (11.1/23).

"Big Shots" (10:02-11:00 p.m.)

In the final hour of the night, ABC's freshman "Big Shots" placed second in the time period, beating CBS' veteran "Without a Trace" in Adults 18-34 (2.2/7 vs. 2.1/6) and Women 18-34 (3.1/9 vs. 2.9/8).

� "Big Shots" jumped from its most recent original telecast (11/29/07) by 1.0 million viewers (6.3 million vs. 5.3 million) and by 14% in Adults 18-49 (2.4/7 vs. 2.1/6).

Sunday

ABC took second place on Sunday in Adults 18-49 (3.9/9) to an NFL-fueled Fox, with an enormous overrun of the NFC Division Playoff Game (Giants-Cowboys) into the opening hour of prime. ABC held wide advantages over the other non-sports networks on the evening among young adults, beating third-place CBS by 30% (3.0/7) and fourth-place NBC by 160% (1.5/4).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite Fox's ultra high-rated NFL overrun during the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second place in Adults 18-49, leading third-place CBS' "60 Minutes" by 22% (2.2/5 vs. 1.8/4).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

A repeat airing of "Extreme Makeover: Home Edition" earned second place in the 8 o'clock hour among Adults 18-49 (3.8/9) to Fox's NFL-boosted debut of "Sarah Connor Chronicles," tying CBS' original "Amazing Race XII" (3.8/9) and beating NBC's Golden Globes-oriented "Dateline" by 192% (1.3/3).

� In Total Viewers (10.7 million) and Adults 18-49 (3.8/9-tie), "Home Edition" generated its strongest repeat numbers in nearly 1 year � since 1/28/07.

"Extreme Makeover: Home Edition" (9:00-10:01 p.m.)

Marking a season-high delivery with its top Adult 18-49 rating since last February (since 2/11/07), ABC's "Home Edition" moved ABC up into first place during the 9 o'clock hour, outpacing second-place Fox by 14% (5.6/12 vs. 4.9/11 with "Family Guy" and "American Dad").

� Topping Fox's highly-promoted series debut of "Sarah Connor Chronicles," ABC's "Home Edition" stood as Sunday's No. 1 TV show in each of the key women demographics: W18-34 (5.9/14), W18-49 (7.1/16) and W25-54 (7.7/16).

"Brothers & Sisters" (10:01-11:00 p.m.)

ABC's "Brothers & Sisters" won the 10 o'clock hour across the key adult demos: AD18-34 (3.1/8), AD18-49 (4.2/10) and A25-54 (4.9/11). Among Adults 18-49, "Brother & Sisters" defeated second-place CBS by 35%, with the final hour of its original movie (4.2/10 vs. 3.1/8 - "Comanche Moon").

� "Brothers & Sisters" produced ABC's top results in the time period in 6 weeks across the key adult demographics � since 12/2/07.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 1/7/08, unless stated otherwise.





  [january 2008]  
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN DAD (TBS)
· AMERICAN GLADIATORS (NBC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· BIG SHOTS (ABC)
· BIG SHOTS (ABC)
· BROTHERS & SISTERS (ABC)
· CASHMERE MAFIA (ABC)
· COMANCHE MOON (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· DANCE WAR: BRUNO VS. CARRIE ANN (ABC)
· DATELINE NBC (NBC)
· DEAL OR NO DEAL (NBC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)
· GREY'S ANATOMY (ABC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· OCTOBER ROAD (ABC)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· TERMINATOR: THE SARAH CONNOR CHRONICLES (FOX)
· UGLY BETTY (ABC)
· WIFE SWAP (ABC)
· WITHOUT A TRACE (CBS)









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