[01/23/08 - 12:37 PM]
Primetime Ratings Report for the Week of January 14, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of January 14-20.

[via press release from ABC]

Primetime Ratings Report For the week of January 14, 2008 (Based on National Live + Same Day Program Ratings)

ABC's "Dance War" Leads its Monday Slot in Women 18-49 and Women 25-54

"Notes from the Underbelly" Surges from its Most Recent Telecast By 1.4 Million Viewers and by 33% in Adults 18-49

"October Road" Sees Week-to-Week Increases Across All Key Adult Demos, Growing its Adult 18-49 Audience for the Second Straight Telecast

Opposite the Wednesday Premiere of "Idol," with "Wife Swap" and "Supernanny," ABC is Up by 16% in Adults 18-49 from the Year-Ago Night in the 8-10pm Time Slot

Building on its Lead-in Opposite "Idol" at 9pm, "Supernanny" Takes Second In Adults 18-49 and Improves the Hour for ABC by Wide Margins Year to Year

During the 10pm Hour, ABC "Cashmere Mafia" Tops the Final Hour of CBS' Miniseries in Adults 18-34 and Across the Key Women Demographics

Thursday's No. 1 TV Show with Women 18-34, ABC's "Ugly Betty" Wins its Slot Among Young Women for its 11th Consecutive Regular Original Telecast this Season

ABC's "Extreme Makeover: Home Edition" Defeats the Season Finale of CBS' "Amazing Race XII" to Rank as Sunday's No. 1 Non-Sports TV Program

ABC's Repeat Airing of "Brothers & Sisters" in Sunday's 10 O'clock Hour Is the Highest-Rated Non-Sports Show in its Time Period in Adults 18-49

WEEK No. 17:


"Dance War: Bruno vs. Carrie Ann" (8:00-9:31 p.m.)

ABC's "Dance War: Bruno vs. Carrie Ann" led its time period among Women 18-49 (4.3/10) and Women 25-54 (5.2/12). The unscripted show gained audience throughout its telecast, growing by 1.0 million viewers (9.9 million to 10.9 million) and by 28% among Adults 18-49 (2.5/6 to 3.2/8) from its first to its final half-hour.

� Compared to the show's performance in the 90-minute time period on its debut the prior week, "Dance War" retained 100% of its Adult 18-49 audience (2.9/7) and increased its delivery among Women 18-49 (4.3/10 vs. 4.2/10).

"Notes from the Underbelly" (9:31-10:01 p.m.)

ABC's "Notes from the Underbelly" grew from its most recent telecast (12/17/07) by 1.4 million viewers (4.6 million vs. 3.2 million) and by 33% in Adults 18-49 (1.6/4 vs. 1.2/3).

"October Road" (10:01-11:00 p.m.)

Growing for the second telecast in a row among young adults, ABC's "October Road" was up over the prior week by 8% in Adults 18-49 (2.0/5 vs. 1.8/4). "October Road" also saw week-to-week increases among Adults 18-34 (1.9/5 vs. 1.7/5) and Adults 25-54 (2.2/5 vs. 2.0/5).


With its lineup of "Wife Swap," "Supernanny" and "Cashmere Mafia" against the Wednesday night premiere of Fox's "American Idol," ABC earned second place with Women 18-34 (2.7/7).

� ABC was up over the year-ago Wednesday (1/17/07) -- when it also aired an all original schedule against the "Idol" premiere -- among young adults: +5% in Adults 18-49 (2.2/5 vs. 2.1/5) and +27% in Adults 18-34 (1.9/5 vs. 1.5/4). From 8:00-10:00 p.m. among Adults 18-49 with "Wife Swap" and "Supernanny" opposite "Idol," ABC was up by 16% from the year-ago night in the 2-hour time period (2.2/6 vs. 1.9/4).

"Wife Swap" (8:00-9:00 p.m.)

Opposite the first hour of the 2-hour "Idol" opener, ABC's "Wife Swap" earned second place in Women 18-34 (2.4/6-tie). "Wife Swap" topped CBS' "Power of 10" in the hour by 6% in Total Viewers (5.1 million vs. 4.8 million) and by 82% in Adults 18-49 (2.0/5 vs. 1.1/3).

"Supernanny" (9:00-10:00 p.m.)

Building on its lead-in by nearly 1.0 million viewers (6.0 million vs. 5.1 million) and by 20% in Adults 18-49 (2.4/6 vs. 2.0/5) against the second hour of "Idol," ABC's "Supernanny" took second place among Adults 18-49. In addition, "Supernanny" stood as the No. 2 TV show for the night in Women 18-34 (3.3/8), behind only "Idol."

� Versus the Net's performance in the hour on the year-ago night against "Idol" with original comedies ("Knights of Prosperity"/"In Case of Emergency"), "Supernanny" improved the time period by 2.4 million viewers and by 71% in Adults 18-49 (3.6 million and 1.4/3 on 1/17/07).

"Cashmere Mafia" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Cashmere Mafia" topped the final hour of CBS' movie, "Comanche Moon � Part 3," in Adults 18-34 (1.8/5) and across the key women demos: W18-34 (2.5/7), W18-49 (2.9/7) and W25-54 (3.3/8).

� "Cashmere Mafia" was up from its week-ago premiere in the hour across each of the key men demos: M18-34 (1.1/3 vs. 0.9/3), M18-49 (1.5/4 vs. 1.2/3) and M25-54 (1.6/4 vs. 1.5/4).


"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" finished second during the opening hour of prime in Total Viewers (9.5 million) and Adults 18-49 (3.0/8), while leading the hour among Women 18-34 (3.8/11) and Women 25-54 (5.0/12). It was the series' 11th straight regular original telecast to rank No. 1 in its time slot with Women 18-34, topping second-place Fox's "Are You Smarter than a 5th Grader?" by 12% (3.8/12 vs. 3.4/10).

� "Ugly Betty" stood as Thursday's No. 1 TV show with Women 18-34.


"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)

A 2-hour episode "Extreme Makeover: Home Edition" stood as Sunday's No. 1 non-sports program in both Total Viewers (10.5 million) and Adults 18-49 (3.8/8). The unscripted program grew by 2.7 million viewers (9.1 million to 11.8 million) and by 38% in Adults 18-49 (3.2/7 to 4.4/9) from its first to its final half-hour.

� From 8:00-9:00 p.m., "Home Edition" beat the season finale of CBS' "The Amazing Race XII" in Adults 18-49 (3.3/7 vs. 3.1/7).

"Brothers & Sisters" (10:00-11:00 p.m.)

At 10:00 p.m. among Adults 18-49, ABC's encore airing of "Brothers & Sisters" (1.8/4) ranked as the No. 1 non-sports program in the hour, beating CBS' repeat "Shark" by 20% (1.5/4) and the final hour of the "NBC Sunday Night at the Movies: Runaway Bride" by 29% (1.4/3).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 1/14/08, unless stated otherwise.

  [january 2008]  


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