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[03/13/08 - 03:58 PM]
Bravo's "Top Chef: Chicago" Fourth Season Premiere Up 11%, Firing Up More Than Two Million Total Viewers
Bravo spins the numbers for Wednesday, March 12.

[via press release from Bravo]

BRAVO'S "TOP CHEF: CHICAGO" FOURTH SEASON PREMIERE UP 11%, FIRING UP MORE THAN TWO MILLION TOTAL VIEWERS

BRAVO'S "TOP CHEF: CHICAGO" FOURTH SEASON PREMIERE UP 11%, FIRING UP MORE THAN TWO MILLION TOTAL VIEWERS

NEW YORK � March 13, 2008 � Bravo's Emmy-nominated culinary creative competition series "Top Chef" fired up the competition last night by premiering once again as the No. 1 rated food show on cable across all demographics, according to Nielsen Media Research. With significant growth from its last cycle, the season premiere attracted 1,475,000 adults 18-49 and 2,256,000 total viewers.

Season to season, "Top Chef" premieres have grown, continuing Bravo's hallmark of increasing viewership with each original franchise cycle. Last night's 10 p.m. "Top Chef: Chicago" premiere increased from the third season premiere (6/13/07) by 11 percent in total viewers (2.256 vs. 2.024 million) and by five percent among adults 18-49 (1.475 vs. 1.407 million).

Online, BravoTV.com saw double digit gains for the "Top Chef: Chicago" site generating a 30 percent increase in page views (540,000 vs. 415,000) last night, compared to the "Top Chef: Miami" premiere in June 2007.

"Top Chef: Chicago" is produced by Magical Elves. Dan Cutforth and Jane Lipsitz, who also produce the Emmy-Award nominated "Project Runway," "Step It Up & Dance," and "Top Design" for Bravo, return as executive producers. Shauna Minoprio also serves as executive producer.

Source: Nielsen Media Research, 12/31/07 - 3/12/08, Live+ Same Day data, Top Chef Chicago vs. Premiere airings of Food Network programs, P18-49 and P2+ AA(000)

Source: Bravo internal weblogs (Omniture) TC 4 Premiere 3/12/08 vs. TC3 Premiere 6/13/07

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [march 2008]  
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· PROJECT RUNWAY (LIFETIME)
· STEP IT UP & DANCE (BRAVO)
· TOP CHEF (BRAVO)
· TOP DESIGN (BRAVO)





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