[03/21/08 - 01:42 PM]
Quick Take for Thursday, March 20, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, March 20.

[via press release from ABC]

Quick Take for Thursday, March 20, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Earns Second Place on Thursday in Adults 18-49 and Delivers the No. 1 Position in Adults 25-54 and Across Each of the Key Women Demos

Back-to-Back Premiere Episodes of "Miss Guided" Garner ABC's Top Young Adult Numbers in the 8-9pm Hour in 7 Weeks, Beating Fox's "Smarter Than a 5th Grader"

"Lost" is Thursday's No. 1 TV Show in Viewers and Across the Key Adult Demos

"Lost" Tops the 9 O'clock Hour in Total Viewers and Adults 18-49, Its 8th Week in a Row to Win its Slot in the Key Young Adult Sales Demo

ABC's Freshman "Eli Stone" Ranks No. 1 in the 10pm Hour Among Total Viewers

Thursday Night (8:00-11:00 p.m.)

ABC took second place on Thursday night in Adults 18-49 (3.0/9) to CBS' NCAA Basketball coverage, and delivered the No. 1 position on the evening among Adults 25-54 (3.7/9) and across the key women demographics: W18-34 (3.1/9), W18-49 (3.6/10-tie) and W25-54 (4.4/11-tie).

"Miss Guided" (8:00-9:00 p.m.)

Building young adult audience for ABC in the 8:00-9:00 p.m. hour (2.1/7 to 2.3/7), back-to-back premiere episodes of "Miss Guided" delivered the Net's highest Adult 18-49 numbers in the time period in 7 weeks � since 1/31/08. With "Miss Guided," ABC defeated Fox's time period regular "Are You Smarter than a 5th Grader?" among Adults 18-49 during the 8 o'clock hour (2.2/7 vs. 2.1/7). In addition, the new ABC comedy earned second place in the hour across each of the women demos: W18-34 (2.3/8), W18-49 (2.9/9) and W25-54 (3.5/10).

"Lost" (9:00-10:00 p.m.)

Building on its lead-in, ABC's "Lost" posted a definitive victory in Thursday's 9 o'clock hour among Total Viewers (11.3 million) and Adults 18-49 (4.4/12). "Lost" won its time period for the eighth straight week in the key young adult sales demographic.

� "Lost" qualified as Thursday's No. 1 TV program in Total Viewers (11.3 million) across each of the key adult demographics: A18-34 (3.8/12), A18-49 (4.4/12) and A25-54 (5.2/12).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" ranked No. 1 during in the 10 o'clock hour among Total Viewers (7.5 million), while taking second place across key women: W18-34 (2.2/7), W18-49 (2.9/8) and W25-54 (3.6/9).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/20/08.

  [march 2008]  


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