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[03/24/08 - 11:12 AM]
Fast Facts for Sunday, March 23, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, March 23.

[via press release from ABC]

Fast Facts for Sunday, March 23, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Easter Sunday, Leading the Night for the 5th Week in a Row

ABC Airs Sunday Evening's Top 2 Television Programs In Adults 18-49, with "Home Edition" and "Oprah's Big Give"

"America's Funniest Home Videos" Takes Second to CBS' NCAA Basketball Overrun

"Extreme Makeover: Home Edition" Moves ABC Ahead of CBS at 8pm, Topping the Hour by 8% in Total Viewers and by 50% in Adults 18-49

Growing its Overall Audience Week to Week, "Oprah's Big Give" Dominates Sunday's 9 O'clock Hour for the Fourth Week in a Row

"Here Come the Newlyweds" Takes First Place in Sunday's 10pm Hour Among Adults 18-49 for the Fourth Straight Week

Sunday Primetime (7:00-11:00 p.m.)

ABC won Easter Sunday in Total Viewers (9.0 million) and Adults 18-49 (3.1/9), its fifth week in a row to lead the evening on both Nielsen measures. The Network dominated the evening in the key Adult 18-49 sales demographic, leading second-place CBS by 24% (2.5/7), third-place NBC by 82% (1.7/5) and fourth-place Fox by 94% (1.6/5). Following CBS' NCAA Basketball tournament coverage overrun during the 7 o'clock hour, ABC won each half-hour from 8:00-11:00 p.m. among young adults

� ABC aired the Top 2 TV shows on Sunday in Adults 18-49, with "Extreme Makeover: Home Edition" and "Oprah's Big Give." ABC's "Home Edition" was Sunday's most-watched TV show overall.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" took second place to CBS' NCAA Basketball tournament overrun during the 7 o'clock hour in Total Viewers (8.1 million) and Adults 18-49 (2.3/8).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Sunday's No. 1 TV program, "Extreme Makeover: Home Edition" moved ABC up into first place in the 8 o'clock hour, topping its closest competition (CBS) by 8% in Total Viewers (11.1 million vs. 10.3 million) and by 50% in Adults 18-49 (3.9/11 vs. 2.6/7).

"Oprah's Big Give" (9:00-10:00 p.m.)

For the fourth week in a row, ABC's "Oprah's Big Give" dominated its 9 o'clock time period, outdelivering its closest competition by 2.2 million viewers (9.9 million vs. 7.7 million � NBC) and by 75% in Adults 18-49 (3.5/9 vs. 2.0/5 � CBS).

� "Oprah's Big Give" grew its overall audience week to week (9.9 million vs. 9.7 million).

"Here Come the Newlyweds" (10:00-11:00 p.m.)

ABC's "Here Come the Newlyweds" won its time period for the fourth consecutive week in Adults 18-49 (2.9/8), beating second-place NBC by 26% (2.3/6 � "L&O: SVU") and third-place CBS by 71% (1.7/5 � "Dexter"). In addition, the new ABC series also led the hour in Adults 18-34 (2.8/8) and Adults 25-54 (3.1/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from over 13% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/23/08.





  [march 2008]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· DEXTER (SHOWTIME)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· HERE COME THE NEWLYWEDS (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· OPRAH'S BIG GIVE (ABC)





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