[04/04/08 - 04:31 PM]
Bravo's 'Make Me a Supermodel' Finale Hits Series High Attracting More Than 1.3 Million Viewers and Posts Double Digit Increases Across All Demos
Bravo spins the numbers for Thursday, April 3.

[via press release from Bravo]


"Step It Up & Dance" Premiere Boogies With Over 800,000 Viewers Becoming Highest Rated Thursday 11 PM Telecast Ever

NEW YORK � April 4, 2008 � America voted and more than 1.3 million viewers tuned in to Bravo last night to see Holly Kiser become a supermodel on the finale of "Make Me A Supermodel." The season finale of Bravo's freshman creative competition series drew an impressive 899,000 adults 18-49 and 1,338,000 total viewers, up 31 percent (899,000 vs. 687,000) and 43 percent (1,338,000 vs. 938,000) respectively from the previous elimination episode (3/20/08), according to Nielsen Media Research.

Bravo's highly anticipated series premiere of the new series "Step It Up & Dance," hosted by Elizabeth Berkley, delivered 826,000 viewers and 574,000 adults 18-49, up 75 percent and 78 percent respectively from the time period average, leaping to become the highest Thursday 11 p.m. telecast for the network ever. Next week, the series moves into its regular time period on Thursday, April 10 at 10 PM ET/PT.

The season finale of "Make Me A Supermodel," marked a series high among all demos. Since premiering in January, the series averaged 1,045,000 total viewers and 732,000 adults 18-49, and logged in eight telecasts with over a million viewers, making it one of the network's most popular creative competition series. Holly Kiser, the last remaining female model up against three male model finalists, won a $100,000 prize, a modeling contract with New York Model Management, and a fashion pictorial in GQ magazine. Over the course of an intense twelve week period shot in real time and through a series of challenges and eliminations, Kiser beat out 13 other model hopefuls and the three other finalists (Ben, Perry and Ronnie) to make her dreams of becoming a bona fide model come true.

Last night's 11 p.m. premiere of "Step It Up & Dance," followed 12 of the most talented dancers from around the country as they moved into their LA loft, met host, Elizabeth Berkley, mentor and Tony-Award winning choreographer, Jerry Mitchell, and competed in their first challenge for guest judges Jaime King and Spice Girl Mel B. The dancers hit the stage in front of a live audience and are joined by legendary burlesque performer, Cati Jean and her dance troupe L'effleur Des Sens, and 40 Deuce's Carolina Cerisola to perform a choreographed "Apache Tango," a highly dramatic, erotic and aggressive dance associated with Parisian street culture. One dancer will be declared the winner, and another dancer will take their final bow.

Source: Nielsen Media Research: Live + Same Day data through 4/3/08. "Make Me A Supermodel" full season average based off of Most Current Data: Live + 7 through 3/16/08, blended with Live + Same day through 4/3/08; AA (000)

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [april 2008]  


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