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[04/08/08 - 03:08 PM]
Primetime Ratings Report for the Week of March 31, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of March 31-April 6.

[via press release from ABC]

Primetime Ratings Report For the week of March 31, 2008 (Based on National Live + Same Day Program Ratings)

ABC Airs 4 of the Top 20 TV Shows Among Adults 18-49 And 2 of the Top 5 Most-Watched Programs for the Week

ABC Tallies its 3rd Consecutive Week as Monday's Most-Watched TV Network

Monday's Most-Watched Television Show for the 3rd Week in a Row, "DWTS" Ranks No. 1 in Each of its Half-Hours in Viewers and Young Adults

"The Bachelor: London Calling" Grows Week to Week in Viewers and Adults 18-49

ABC Takes Second Place to Fox on Tuesday Among Total Viewers

Catapulting from its Lead-in, ABC's "DWTS Results" Wins the 9 O'clock Hour by 5.4 Million Viewers, Defeating Fox's "Idol"-Fueled Season Opener of "Hell's Kitchen"

"ABC News Special: Live To Be 150�Can You Do It?" Earns Second to CBS' Special Conclusion of "CSI: Miami" in the 10 O'clock Hour Among Viewers and Key Adults

Despite a Repeat "Home Edition" in its Lineup, Opposite All Originals on CBS and Premieres on NBC, ABC Wins its 7th Straight Sunday in Adults 18-49

ABC Dominates Sunday, Leading All 4 Hours of Prime and Defeating Its Nearest Competition on the Evening by 21% in the Key Sales Demo

ABC's "America's Funniest Home Videos" Tops its Slot by 50% in Adults 18-49

ABC's Repeat "Extreme Makeover: Home Edition" Wins the 8pm Hour in Viewers and Young Adults, Beating CBS' Original "Big Brother 9" and NBC's Premiere of "Monk"

Building on its Young Adult Lead-in, "Oprah's Big Give" Wins Sunday's 9 O'clock Hour for the 6th Week in a Row in Adults 18-49

Marking its Strongest Numbers in 4 Weeks, the Season Finale of ABC's "Here Come the Newlyweds" Wins its Slot in Viewers and Young Adults, No. 1 in Sunday's 10pm Hour in the Key Sales Demo on All 6 of its Telecasts

WEEK No. 28:

Rankings: ABC aired 4 of the week's Top 20 TV shows among Adults 18-49: "Dancing with the Stars" � No. 7, "Dancing w/Stars Results" � No. 12 and "Oprah's Big Give" and "Here Come the Newlyweds" tied at No. 20. Additionally the Net claimed 2 of the Top 5 most-watched television shows for the week, with "Dancing with the Stars" (No. 4) and "Dancing w/Stars Results" (No. 5). The "ABC News Special: Live To Be 150�Can You Do It?" stood as the No. 1 news program of the week in Adults 18-49 and Adults 25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 14% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

For the third week in a row, ABC ranked as Monday's most-watched TV network, outdrawing second-place CBS on the night by 2.1 million viewers (14.5 million vs. 12.7 million). The Network also earned the No. 1 position on the evening for the third straight week across each of the key women demos: W18-34 (4.2/11), W18-49 (5.8/14) and W25-54 (7.2/16).

"Dancing with the Stars" (8:00-9:36 p.m.)

Opposite mostly original competition on the other nets, ABC's "Dancing with the Stars" drew an average audience of 20.6 million viewers and delivered a 5.1 rating, 13 share in Adults 18-49, ranking No. 1 in each of its half-hours from 8:00-9:30 p.m. on both counts.

� "DWTS" stood as Monday's No. 1 TV show for third week in a row and grew week to week in Total Viewers (20.6 million vs. 20.5 million), Adults 25-54 (6.7/16 vs. 6.6/15), Women 18-49 (7.3/18 vs. 7.1/17) and Women 25-54 (9.3/21 vs. 9.2/20).

"The Bachelor: London Calling" (9:36-11:00 p.m.)

ABC's "The Bachelor: London Calling" was up week to week by 5% in Total Viewers (7.7 million vs. 7.3 million) and by 4% in Adults 18-49 (2.7/7 vs. 2.6/7).

Tuesday

ABC took second place to Fox on Tuesday among Total Viewers (10.9 million), outdrawing third-place CBS by 8% (10.1 million) and fourth-place NBC by 47% (7.4 million).

"Dancing with the Stars Results" (9:00-10:02 p.m.)

Catapulting from its lead-in ("Just for Laughs" repeat = 5.5 million and 1.4/3) by 11.8 million viewers and by 186% in Adults 18-49, ABC's "Dancing with the Stars Results" (17.3 million) overcame the "Idol"-fueled season premiere of Fox's "Hell's Kitchen" (11.9 million) to win its time period by 5.4 million viewers. In the time slot, ABC's "DWTS Results" also beat the second hour of NBC's 2-hour "Biggest Loser" in Total Viewers (17.3 million vs. 9.4 million) and Adults 18-49 (4.0/10 vs. 3.8/9). Actor Steve Guttenberg was the third celebrity this season to be eliminated from the competition. � The ABC dance contest qualified as Tuesday's No. 2 TV program for the second week in a row, trailing only "Idol" and outdrawing the No. 3 show of the night, CBS' conclusion of a special 2-part "C.S.I.: Miami," by 3.1 million viewers (14.2 million from 10:00-11:00 p.m.).

� "DWTS the Results Show" grew from its week-earlier season premiere among Adults 18-49 (4.0/10 vs. 3.9/9) and Adults 25-54 (5.2/12 vs. 5.0/11).

"ABC News Special: Live To Be 150�Can You Do It?" (10:02-11:00 p.m.)

During the 10 o'clock hour, "ABC News Special: Live To Be 150�Can You Do It?" took second place to the conclusion of CBS' 2-part special, "C.S.I.: Miami" (Part 1 aired the prior night, on Monday 3/31/08) among Total Viewers (9.7 million), Adults 18-49 (2.4/6) and Adults 25-54 (3.2/8). From Barbara Walters and ABC News, the special reported on the quest to find the elusive answer to living longer and staying younger.

Sunday

Although "Home Edition" was in repeat and the Net competed against all-original programming on CBS and premiere programming on NBC ("Monk"/"Psych"), ABC won its seventh Sunday in a row among Adults 18-49. In fact ABC (2.9/8) dominated the evening in the key young adult sales demographic, beating second-place Fox by 21% (2.4/7), third-place CBS by 38% (2.1/6) and fourth-place NBC by 93% (1.5/4). ABC won each hour on Sunday, delivering the No. 1 position in all 8 half-hours of the evening among young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" dominated the 7 o'clock hour in Adults 18-49, beating its closest competition by 50% (2.1/7 vs. 1.4/5 � CBS, NBC and Fox tied).

"Extreme Makeover: Home Edition" (8:00-9:01 p.m.)

A repeat airing of ABC's "Extreme Makeover: Home Edition" ranked a strong No. 1 in the 8 o'clock hour among Total Viewers (9.7 million) and Adults 18-49 (3.0/8). In fact ABC's repeat unscripted series overshadowed CBS' original "Big Brother 9" by 3.4 million viewers and by 36% in young adults (6.3 million & 2.2/6) and NBC's broadcast premiere of "Monk" by 4.0 million viewers and by 100% (5.7 million & 1.5/4).

"Oprah's Big Give" (9:01-10:02 p.m.)

Building on its lead-in by 7%, ABC's "Oprah's Big Give" won its 9 o'clock time period among Adults 18-49 (3.2/8) for the sixth consecutive week. In the hour, "Oprah's Big Give" dominated competition including CBS' original "Cold Case" by 14% (2.8/7) and NBC's broadcast premiere of "Psych" by 146% (1.3/3).

"Here Come the Newlyweds" (10:02-11:00 p.m.)

ABC's season finale of "Here Come the Newlyweds" won the 10 o'clock hour, beating its nearest competitors by 8% in Total Viewers (7.7 million vs. 7.1 million � NBC's "Law & Order: SVU") and by 52% in Adults 18-49 (3.2/8 vs. 2.1/5 � CBS' "Dexter"). In fact the new ABC unscripted series ranked No. 1 in its time period with Adults 18-49 on all 6 of its telecasts.

� Growing its delivery for the second week in a row, "Here Come the Newlyweds" was up week to week by 5% in Total Viewers (7.7 million vs. 7.3 million) and 7% in Adults 18-49 (3.2/8 vs. 3.0/8) and posted its best numbers in 4 weeks � since 3/9/08.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 3/31/08, unless stated otherwise.





  [april 2008]  
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· AMERICAN IDOL (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BACHELOR, THE (ABC)
· BIG BROTHER (CBS)
· COLD CASE (CBS)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)
· DEXTER (SHOWTIME)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· HELL'S KITCHEN (FOX)
· HERE COME THE NEWLYWEDS (ABC)
· JUST FOR LAUGHS (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MONK (USA)
· OPRAH'S BIG GIVE (ABC)
· PSYCH (PEACOCK)





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