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[04/22/08 - 02:06 PM]
Primetime Ratings Report for the Week of April 14, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of April 14-20.

[via press release from ABC]

Primetime Ratings Report For the week of April 14, 2008 (Based on National Live + Same Day Program Ratings)

ABC Owns 5 of the Top 20 TV Shows in Adults 18-49 And 3 of the Top 5 Most-Watched Programs for the Week

"Desperate Housewives" Stands as the No. 1 Scripted Show in Total Viewers and Adults 18-49

ABC Stands as Monday's Most-Watched Net and Wins the Night Across the Key Women Demographics for the 5th Week in a Row

"Dancing with the Stars" Continues to Win its Slot in Viewers and Adults 18-49, Qualifying as the Night's Most-Watched TV Show for the 5th Consecutive Week

ABC's "Samantha Who?" is No. 1 in the Time Period Among Key Women Demos

Jumping from its Lead-in, ABC's "DWTS Results" is the Top Draw on Tuesday at 9pm, Outdelivering Fox's "Idol"-Boosted "Hell's Kitchen" and NBC's "Biggest Loser" Finale

For the Fourth Week in a Row, "DWTS" is Tuesday's No. 2 Show to "Idol" in Viewers

Opposite the Return of NBC's "Law & Order: SVU" to Original, "Boston Legal" Earns Second Place in the 10pm Hour, Beating CBS' "48 Hours Mystery" By Wide Margins

Taking Second Place in its Time Period to "Idol"-Boosted Fox, ABC News' "Democratic Debate" Registers as the Most-Watched of 2008 Presidential Cycle and Delivers ABC's Biggest Audience in its Wednesday Time Period in Nearly 5 Months

"Eli Stone" Season Finale Posts Best Thursday Numbers in Adults 18-49 in 4 Weeks

Winning Sunday Night by 2.4 Million Viewers and by 71% in Adults 18-49, ABC Marks its 9th Straight Sunday as the No. 1 Net in the Key Sales Demo

No. 1 in All 8 Half-Hours During Sunday's Prime in Adults 18-49, ABC Claims the Top 3 TV Shows with "Housewives," "Brothers & Sisters" and "Oprah's Big Give"

Growing by 1.1 Million Viewers and by 10% in Adults 18-49 Week to Week, "Oprah's Big Give's" Season Finale Dominates at 8pm in Viewers and Young Adults

Sunday's No. 1 TV Show for the 2nd Week in a Row, ABC's "Desperate Housewives" Towers Over the 9pm Hour by 7.8 Million Viewers and by 112% in Adults 18-49

On its First Original Since February, ABC's "Brothers & Sisters" Surges in its Return And Posts a Definitive Victory in Sunday's 10pm Hour in Viewers and Young Adults

WEEK No. 30:

ABC finished second to Fox during the week of April 14, 2008, across each of the key women demographics: Women 18-34 (2.2/6), Women 18-49 (3.0/8) and Women 25-54 (3.7/9).

Rankings: "Desperate Housewives" stood as the No. 1 scripted show of the week in both Total Viewers and Adults 18-49. Overall, ABC owned 5 of the week's Top 20 TV shows in Adults 18-49: "Desperate Housewives" � No. 3, "Dancing with the Stars" � No. 9, "Dancing w/Stars Results" � No. 14, "Brothers & Sisters" � No. 16 and "Oprah's Big Give" � No. 18. Additionally the Network placed 3 of the Top 5 most-watched television programs for the week, including "Dancing with the Stars" � No. 3, "Desperate Housewives" � No. 4 and "Dancing w/Stars Results" � No. 5.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

For the third time in four weeks, ABC stood as Monday's most-watched TV network, outdrawing second-place CBS during prime by 2.3 million viewers (12.5 million vs. 10.2 million). The Net also delivered the No. 1 position on the evening in Adults 18-34 (2.6/7) and took a solid second in Adults 18-49 (3.4/9). For the fifth Monday in a row, ABC qualified as the No. 1 network across each of the key women demographics: W18-34 (3.9/10), W18-49 (5.1/12) and W25-54 (6.4/14).

"Dancing with the Stars" (8:00-9:32 p.m.)

Winning its time period in Total Viewers (17.2 million) and Adults 18-49 (4.1/11), ABC's "Dancing with the Stars" stood as Monday's most-watched show for the fifth straight week � topping the No. 2 show on the evening by 3.3 million viewers (CBS' "Two and a Half Men" = 13.9 million).

"Samantha Who?" (9:32-10:02 p.m.)

ABC's "Samantha Who?" won its time period among Women 18-34 (3.6/9) and Women 25-54 (5.6/12).

"The Bachelor: London Calling" (10:02-11:00 p.m.)

ABC's "The Bachelor" was the top-rated broadcast in its hour among Adults 18-34 (2.4/7) and Women 18-34 (3.8/10), with its highest ratings on both counts since its season premiere 4 weeks ago (3/17/08).

Tuesday

"Dancing with the Stars Results" (9:00-10:02 p.m.)

Surging from its lead-in ("According to Jim" = 3.6 million and 1.3/3) by 11.8 million viewers and by 177% in Adults 18-49, ABC's "Dancing with the Stars Results" (15.4 million and 3.6/9) qualified as the most-watched show in its 9 o'clock time period. Despite decided lead-in advantages for Fox and NBC coming into the time hour, ABC's "DWTS Results" outdrew Fox's "Idol"-boosted "Hell's Kitchen" by 4.8 million viewers (10.6 million) and the second hour of NBC's 2-hour season finale for "Biggest Loser" by 2.3 million (13.1 million). Actress, producer and entrepreneur Priscilla Presley was the fifth celebrity dancer to be eliminated from the contest this season.

� For the fourth week in a row the ABC dance competition stood as Tuesday's No. 2 TV show, trailing only Fox's "American Idol."

"Boston Legal" (10:02-11:00 p.m.)

Opposite the return of NBC's "Law & Order: SVU" to original in the time period, ABC's "Boston Legal" took second place in the 10 o'clock hour, defeating CBS' "48 Hours Mystery" by 3.6 million viewers (8.8 million vs. 5.2 million) and by 40% in Adults 18-49 (2.1/6 vs. 1.5/4).

Wednesday

"ABC News Democratic Presidential Candidate Debate" (8:00-10:00 p.m.)

Wednesday night's "Democratic Presidential Candidate Debate" on ABC, hosted by ABC News, the National Constitution Center, and WPVI-TV, stood as the most-watched debate of the 2008 presidential cycle (10.7 million). With the debate, ABC earned second place to an "Idol"-boosted Fox from 8:00-10:00 p.m. among Total Viewers. In fact prior to the start of "American Idol," ABC won the 8 o'clock hour in both Total Viewers and Adults 18-49. The debate was moderated by ABC News anchors Charles Gibson and George Stephanopoulos at the National Constitution Center in Philadelphia.

� With coverage of the "Democratic Debate," ABC drew its largest audience (10.7 million) in the Wednesday 8:00-10:00 p.m. time period in nearly 5 months � since 11/28/07. In addition, the Net garnered its highest Adult 18-49 number in the time slot (2.7/7) since February and its top Adult 25-54 number (3.5/9) since January � since 2/27/08 and 1/9/08, respectively.

� ABC's Wednesday, April 16, 2008 "Democratic Presidential Candidate Debate" outperformed the previously highest-rated debate this presidential cycle (which also aired on ABC) by double-digits: +14% in Total Viewers (10.7 million vs. 9.4 million), +21% among Adults 25-54 (3.5/9 vs. 2.9/7) and +17% among Adults 18-49 (2.7/7 vs. 2.3/6). The previous high for this election cycle was ABC's January 5th "Democratic Debate," which Charles Gibson moderated in Manchester, New Hampshire, just days before the state's first-in-the-nation primary.

� Based on Household Metered Market ratings for Wednesday night (program vs. program), ABC News' "Democratic Debate" defeated Fox's "American Idol" in 4 markets, including Philadelphia (18.1/26 vs. 12.4/17), Orlando (13.6/20 vs. 13.3/19), San Antonio (6.9/11 vs. 4.8/7) and Albuquerque (7.7/13 vs. 7.3/12).

Thursday

"Eli Stone" (10:00-11:00 p.m.)

On the heels of its post-"Desperate Housewives" viewing the previous Sunday, the season finale of ABC's "Eli Stone" built on its lead-in to post increases over the prior week of 5% in Total Viewers (6.2 million vs. 5.9 million) and 11% in Adults 18-49 (2.0/6 vs. 1.8/5). In fact, the freshman ABC drama saw its highest Adults 18-49 performance on the night in 4 weeks � since 3/20/08.

Sunday

Taking full command of the evening in viewers and young adults, ABC marked its ninth consecutive Sunday as the No. 1 network in the key Adult 18-49 sales demographic. The Net beat its nearest competition on the evening by 2.4 million viewers (10.8 million vs. 8.4 million � CBS) and by 71% in Adults 18-49 (3.6/10 vs. 2.1/6 � Fox). Despite airing a repeat during the opening hour of prime, ABC ranked No. 1 among Adults 18-49 in all 8 half-hours of the night.

� Growing week to week among viewers and young adults, ABC turned in its strongest Sunday results in 7 weeks � since 3/2/08.

� For the second straight week (both weeks since its return), ABC's "Desperate Housewives" qualified as Sunday's No. 1 TV program in Total Viewers and Adults 18-49, standing as the night's top-rated series on all 12 of its original telecast this season. In fact ABC delivered the Top 3 TV shows on Sunday in Adults 18-49, with "Housewives," the return of "Brothers & Sisters" and the season finale of "Oprah's Big Give," respectively.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Starting off ABC's night with a strong win, ABC's repeat airing of "America's Funniest Home Videos" beat its closest competition in the 7 o'clock hour (CBS' "60 Minutes") by 47% in Adults 18-49 (2.2/8 vs. 1.5/5).

"Oprah's Big Give" (8:00-9:00 p.m.)

Building week to week in its earlier 8 o'clock time period, the season finale of ABC's "Oprah's Big Give" dominated the 8 o'clock hour, beating its closest competitors by 3.6 million viewers (10.1 million vs. 6.5 million � CBS) and by 39% in Adults 18-49 (3.2/9 vs. 2.3/7 � Fox).

� In its season closer, "Oprah's Big Give" surged by 1.0 million viewers and by 10% in Adults 18-49 over the prior week (9.0 million and 2.9/8 on 4/13/08).

"Desperate Housewives" (9:00-10:02 p.m.)

Sunday's No. 1 TV show for the second straight week, ABC's "Desperate Housewives" towered over its time slot, leading its nearest competitors in the 9 o'clock hour by 7.8 million viewers (15.8 million vs. 8.0 million - CBS) and by 112% in Adults 18-49 (5.5/13 vs. 2.6/6 - Fox).

"Brothers & Sisters" (10:02-11:00 p.m.)

On its first original telecast since February, ABC's "Brothers & Sisters" returned as a definitive No. 1 in the 10 o'clock hour in viewers and young adults. The ABC drama topped its closest time period competition by 1.8 million viewers (10.1 million vs. 8.3 million � CBS) and by 113% in Adults 18-49 (3.4/9 vs. 1.6/4 � NBC).

� "Brothers & Sisters" jumped from its most recent original telecast by 1.6 million viewers and by 13% in Adults 18-49 (8.5 million & 3.0/7 on 2/17/08). In addition, the return of "Brothers & Sisters" matched ABC's biggest series audience in the time period in more than 3 months � since 1/13/08.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 4/14/08, unless stated otherwise.





  [april 2008]  
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W
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F
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· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· ACCORDING TO JIM (ABC)
· AMERICAN IDOL (FOX)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BIGGEST LOSER, THE (NBC)
· BOSTON LEGAL (ABC)
· BROTHERS & SISTERS (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· ELI STONE (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· OPRAH'S BIG GIVE (ABC)
· SAMANTHA WHO? (ABC)
· TWO AND A HALF MEN (CBS)











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