| HALLMARK CHANNEL CONTINUES TO LEAD IN AD EFFECTIVENESS, RANKING  #2 AMONG ALL MAJOR NETWORKS IN AUDIENCE RETENTION IN C3 RATINGS AND #1 IN LENGTH-OF-TUNE FOR 1Q '08
 New Nielsen Time-shifting Data Reveals Movies are the Top Entertainment Genre Viewed Live  
 
           With the first quarter of 2008 completed, Hallmark Channel, the leading family friendly programming network, continues to dominate in ad effectiveness earning the second-highest ranking for Live+3 commercial ratings (C3) with 94.9% audience retention of the Prime Time average program rating in households for the first quarter of 2008 (12/31/07-3/30/08), and #1 in Prime Time length-of-tune (24.4 Minutes).  The rankings include major distributed cable and broadcast networks.     
           Hallmark Channel also ranked #2 with 93.3% A25-54 audience retention, ranked #2 with 93.2% A18-49 audience retention; and #1 A25-54 (20.4 minutes) and #1 A18-49 (20.3 minutes) in Prime Time Length-of-Tune
           In addition, according to new Nielsen time-shifting data, movies are the top "entertainment genre" viewed live (98.4%), even beating sports (97.8%), and only second to news (98.7%).  Because Hallmark Channel movies have a higher incidence of being viewed live, the network retained 97% of its Prime Time audience when comparing C-3 ratings to the live program rating metric.     
           "Again, we are very happy to see the excellent C3 ratings results for the first quarter which reinforces what we already know, that our viewers stay tuned to watch the ads.  Commercial retention has long been one of our strongest points of differentiation in the marketplace," said Bill Abbott, Executive Vice President, Advertising Sales.    "In addition, I think the industry will be surprised to hear that movies are almost always viewed live.  That's great news for us." 
           "Our emotionally engaging original movies are the corner stone of our prime time schedule.  Our leadership in C-3 retention and length-of-tune offer advertisers hard evidence of our ad efficiency and effectiveness," said Jess D. Aguirre, Senior Vice President, Research.  
           For reference, the Top 10 networks in Prime Time HH audience retention were Nick-at-Nite, Hallmark Channel, TV Land, Home and Garden TV, USA Network, The Weather Channel, Fox News Channel, CBS, truTV and Fox. 
 
           Breakdowns are below:  
 
 1q'08 (12/31/07-3/30/08) C3 Audience Retention Rankers
 
 Prime Time (M-Su 8-11p)
 
 Household
 
 Rank
 Program Originator
 % Program to Commercial Retention
 
 1
 NICK-AT-NITE
 95.2
 
 2
 HALLMARK CHANNEL
 94.9
 
 3
 TV LAND
 93.0
 
 4
 HOME AND GARDEN TV
 92.9
 
 5
 USA NETWORK
 92.4
 
 6
 THE WEATHER CHANNEL
 92.3
 
 7
 FOX NEWS CHANNEL
 92.2
 
 8
 CBS
 92.2
 
 9
 TRUTV
 92.0
 
 10
 FOX
 92.0
 
 11
 LIFETIME TELEVISION
 91.3
 
 12
 BLACK ENTERTAINMENT TV
 91.3
 
 13
 THE CARTOON NETWORK
 91.2
 
 14
 A&E NETWORK
 91.2
 
 15
 GOLF CHANNEL
 90.9
 
 16
 ABC
 90.8
 
 17
 TBS NETWORK
 90.8
 
 18
 ANIMAL PLANET
 90.8
 
 19
 TURNER NETWORK TELEVISION
 90.8
 
 20
 ESPN
 90.6
 
 21
 NBC
 90.3
 
 22
 SPIKE TV
 90.2
 
 23
 THE HISTORY CHANNEL
 89.8
 
 24
 ESPN2
 89.8
 
 25
 ABC FAMILY
 89.7
 
 26
 COMEDY CENTRAL
 89.7
 
 27
 CABLE NEWS NETWORK
 89.7
 
 28
 SPEED
 89.6
 
 29
 SCI-FI CHANNEL
 89.5
 
 30
 HEADLINE NEWS
 88.7
 
 31
 DISCOVERY CHANNEL
 88.7
 
 32
 CW
 88.5
 
 33
 VERSUS
 88.5
 
 34
 FOOD NETWORK
 88.3
 
 35
 SUPERSTATION WGN
 88.2
 
 36
 OXYGEN MEDIA
 87.6
 
 37
 CMT
 87.6
 
 38
 FX
 87.4
 
 39
 TRAVEL CHANNEL
 87.3
 
 40
 AMC
 86.8
 
 41
 MSNBC
 86.8
 
 42
 TLC
 86.6
 
 43
 BRAVO
 86.2
 
 44
 MTV2
 85.6
 
 45
 TV GUIDE NETWORK
 84.6
 
 46
 VH1
 84.5
 
 47
 CNBC
 84.4
 
 48
 E! ENTERTAINMENT TV
 84.2
 
 49
 MTV: MUSIC TELEVISION
 83.8
 
 1q'08 (12/31/07-3/30/08) C3 Audience Retention Rankers
 
 Prime Time (M-Su 8-11p)
 
 Adults 25 - 54
 
 Rank
 Program Originator
 % Program to Commercial Retention
 
 1
 NICK-AT-NITE
 95.4
 
 2
 HALLMARK CHANNEL
 93.4
 
 3
 THE WEATHER CHANNEL
 92.5
 
 4
 TV LAND
 92.1
 
 5
 TRUTV
 91.6
 
 6
 HOME AND GARDEN TV
 91.4
 
 7
 THE CARTOON NETWORK
 91.3
 
 8
 USA NETWORK
 91.0
 
 9
 BLACK ENTERTAINMENT TV
 90.5
 
 10
 TBS NETWORK
 90.5
 
 11
 LIFETIME TELEVISION
 90.4
 
 12
 FOX
 90.3
 
 13
 ABC FAMILY
 90.3
 
 14
 ESPN
 90.2
 
 15
 TURNER NETWORK TELEVISION
 90.0
 
 16
 ANIMAL PLANET
 89.7
 
 17
 CBS
 89.7
 
 18
 GOLF CHANNEL
 89.5
 
 19
 A&E NETWORK
 89.5
 
 20
 SPIKE TV
 89.4
 
 21
 VERSUS
 89.3
 
 22
 SCI-FI CHANNEL
 89.1
 
 23
 THE HISTORY CHANNEL
 89.1
 
 24
 ESPN2
 89.1
 
 25
 SPEED
 88.9
 
 26
 COMEDY CENTRAL
 88.8
 
 27
 FOX NEWS CHANNEL
 88.8
 
 28
 ABC
 88.6
 
 29
 CABLE NEWS NETWORK
 88.0
 
 30
 DISCOVERY CHANNEL
 87.9
 
 31
 NBC
 87.8
 
 32
 FOOD NETWORK
 87.4
 
 33
 OXYGEN MEDIA
 87.2
 
 34
 SUPERSTATION WGN
 87.1
 
 35
 FX
 87.1
 
 36
 CMT
 87.0
 
 37
 CW
 86.6
 
 38
 HEADLINE NEWS
 86.5
 
 39
 TRAVEL CHANNEL
 86.4
 
 40
 AMC
 86.2
 
 41
 TLC
 85.3
 
 42
 MSNBC
 85.2
 
 43
 TV GUIDE NETWORK
 84.2
 
 44
 BRAVO
 84.0
 
 45
 MTV2
 83.3
 
 46
 E! ENTERTAINMENT TV
 83.2
 
 47
 VH1
 83.0
 
 48
 CNBC
 82.7
 
 49
 MTV: MUSIC TELEVISION
 80.3
 
 1q'08 (12/31/07-3/30/08) C3 Audience Retention Rankers
 
 Prime Time (M-Su 8-11p)
 
 Adults 18 - 49
 
 Rank
 Program Originator
 % Program to Commercial Retention
 
 1
 NICK-AT-NITE
 95.5
 
 2
 HALLMARK CHANNEL
 93.2
 
 3
 THE WEATHER CHANNEL
 92.5
 
 4
 TV LAND
 92.1
 
 5
 THE CARTOON NETWORK
 91.4
 
 6
 TRUTV
 91.1
 
 7
 HOME AND GARDEN TV
 91.1
 
 8
 TBS NETWORK
 91.0
 
 9
 USA NETWORK
 90.7
 
 10
 BLACK ENTERTAINMENT TV
 90.4
 
 11
 ESPN
 90.4
 
 12
 ABC FAMILY
 90.3
 
 13
 LIFETIME TELEVISION
 90.3
 
 14
 FOX
 90.2
 
 15
 TURNER NETWORK TELEVISION
 90.0
 
 16
 COMEDY CENTRAL
 89.8
 
 17
 ANIMAL PLANET
 89.7
 
 18
 GOLF CHANNEL
 89.7
 
 19
 SPIKE TV
 89.3
 
 20
 CBS
 89.2
 
 21
 A&E NETWORK
 89.1
 
 22
 ESPN2
 88.9
 
 23
 SCI-FI CHANNEL
 88.8
 
 24
 THE HISTORY CHANNEL
 88.8
 
 25
 FOX NEWS CHANNEL
 88.6
 
 26
 VERSUS
 88.5
 
 27
 ABC
 88.4
 
 28
 SPEED
 88.2
 
 29
 DISCOVERY CHANNEL
 87.9
 
 30
 CABLE NEWS NETWORK
 87.7
 
 31
 NBC
 87.5
 
 32
 FX
 87.2
 
 33
 TRAVEL CHANNEL
 86.9
 
 34
 OXYGEN MEDIA
 86.8
 
 35
 FOOD NETWORK
 86.7
 
 36
 CMT
 86.7
 
 37
 SUPERSTATION WGN
 86.7
 
 38
 AMC
 85.9
 
 39
 CW
 85.9
 
 40
 TV GUIDE NETWORK
 85.3
 
 41
 HEADLINE NEWS
 85.0
 
 42
 TLC
 84.8
 
 43
 MSNBC
 84.8
 
 44
 VH1
 84.5
 
 45
 MTV2
 84.4
 
 46
 BRAVO
 84.0
 
 47
 E! ENTERTAINMENT TV
 83.7
 
 48
 CNBC
 83.2
 
 49
 MTV: MUSIC TELEVISION
 82.4
 
 All February 2008 (1/28-2/24/08) Ad Supported Cable Telecasts 
 
 By Cable Program Genre Viewed Live Only
 
 % of Households 
 
 Genre
 Viewing Live Only 
 
 NEWS Total
 98.7%
 
 FEATURE FILM/MOVIES Total
 98.4%
 
 CHILDRENS Total
 98.1%
 
 SIT-COM/COMEDY SERIES Total
 98.0%
 
 SPORTS Total
 97.8%
 
 DOCUMENTARY/INSTRUCTIONAL Total
 97.6%
 
 MUSIC Total
 97.5%
 
 VARIETY/REALITY/MAG/TALK Total
 97.3%
 
 ADULT ANIMATION Total
 97.3%
 
 DRAMA/MYST/SCIFI SERIES Total
 96.6%
 
 Source: Nielsen NPower Ratings Analysis Report (12/31/07-3/30/08), Live+3 average commercial minute ratings vs. Live+3 average program minute ratings, M-Su 8-11p, ranked among broadcast networks and major cable networks (70+ million subscribers); Nielsen NPower Length of Tune Report (12/31/07-3/30/08), M-Su 8-11p, ranked among broadcast networks and major cable networks (70+ million subscribers)
 Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 84 million subscribers.  The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country.  Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming.  Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.  
		 
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