[05/20/08 - 11:04 AM]
The Latest Dish: "Gossip" and "Tree Hill" Finales Lift the CW to Second Best Monday Ever in Target 18-34 Demos
The CW spins the numbers for Monday, May 19.

[via press release from The CW]


The CW Scores Best Monday EVER in Adults 18-49 and Most Watched Monday of The Season

GOSSIP GIRL Finale Scores Second Largest Audience EVER

GOSSIP GIRL and ONE TREE HILL Finales Reach Monday Highs in Key Demos

GOSSIP and TREE HILL Finales Lead The CW to Double Digit Week-to-Week Gains

May 20, 2008 (Burbank, CA) - The season finales of GOSSIP GIRL and ONE TREE HILL drove The CW to its second best Monday EVER in adults 18-34 (1.9/6) and women 18-34 (2.8/7) and women 18-49 (2.0/5), according to preliminary live plus same day Nielsen ratings for Monday, May 19, 2008.

Against tough competition, GOSSIP GIRL and ONE TREE HILL, which will remain a potent combo on the night next season, also scored The CW's best Monday EVER in adults 18-49 (1.5/4) and most watched Monday of the 07-08 season (3.1 million).

The GOSSIP GIRL finale climbed to its second largest audience EVER (3.0mil) and its best Monday performance to date in adults 18-49 (1.4/4) and women 18-49 (2.0/5-tie). GOSSIP GIRL scored its best teen ratings (2.3/8) since 11/7/07 and best female teen ratings (4.1/14) since 10/3/07.

ONE TREE HILL's season finale posted its best Monday performance in adults 18-34 (2.1/6-tie), total viewers (3.2 million) and adults 18-49 (1.5/4). ONE TREE HILL scored its second best teen delivery (2.4/7) of the season and tied its season highs in female teens (3.9/12).

Building to their climactic season finales, both GOSSIP GIRL and ONE TREE HILL delivered week-to-week gains in every key category. Overall, The CW improved over last week by 19% in adults 18-34, 17% in women 18-34, 25% in adults 18-49, 11% in women 18-49, 9% in teens, 8% in female teens and 15% in total viewers.

  [may 2008]  


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