or


[06/06/08 - 11:00 AM]
The Premiere of "Swingtown" Builds on Its "Csi" Lead-In Among Adults 18-49 and Adults 25-54
CBS spins the numbers for Thursday, June 5.

[via press release from CBS]

THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to preliminary Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN(P) premiered in second place in households (6.0/10), viewers (8.58m), adults 25-54 (3.4/09) and adults 18-49 (2.7/08).

SWINGTOWN improved on its CSI lead-in by +17% in both adults 25-54 and adults 18-49 and retained 94% of CSI's household delivery and 91% of viewers. Versus the time period a year ago, SWINGTOWN was up +17% in adults 18-49 and +10% in adults 25-54.

Against NBC's premiere of "Fear Itself", SWINGTOWN topped NBC by +71% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +35% in adults 18-49 (vs. 2.0/06) and by +3.35m viewers (vs. 5.23m, +64%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.

Updated Thursday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL -- THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to updated Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN (P) premiered in second place in households (5.9/10), viewers (8.57m), adults 25-54 (3.4/09), adults 18-49 (2.8/08) and placed first in women 25-54 (4.3/11).

SWINGTOWN improved on its CSI lead-in by +17% in adults 18-49, +13% in adults 25-54 and retained 91% of CSI's household delivery and 89% of viewers. Versus the time period a year ago, SWINGTOWN was up +22% in adults 18-49 and +10% in adults 25-54. Compared to last week's time period delivery, SWINGTOWN was up +33% in adults 18-49 (from 2.1/06) and +21% in adults 25-54 (from 2.8/07).

Against NBC's premiere of "Fear Itself," SWINGTOWN topped NBC by +69% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +40% in adults 18-49 (vs. 2.0/06) and by +3.31m viewers (vs. 5.26m, +63%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.





  [june 2008]  
S
M
T
W
T
F
S


· CSI: CRIME SCENE INVESTIGATION (CBS)
· FEAR ITSELF (NBC)
· SWINGTOWN (CBS)









most recent ratings | view all posts
[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.