or


[06/06/08 - 11:00 AM]
The Premiere of "Swingtown" Builds on Its "Csi" Lead-In Among Adults 18-49 and Adults 25-54
CBS spins the numbers for Thursday, June 5.

[via press release from CBS]

THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to preliminary Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN(P) premiered in second place in households (6.0/10), viewers (8.58m), adults 25-54 (3.4/09) and adults 18-49 (2.7/08).

SWINGTOWN improved on its CSI lead-in by +17% in both adults 25-54 and adults 18-49 and retained 94% of CSI's household delivery and 91% of viewers. Versus the time period a year ago, SWINGTOWN was up +17% in adults 18-49 and +10% in adults 25-54.

Against NBC's premiere of "Fear Itself", SWINGTOWN topped NBC by +71% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +35% in adults 18-49 (vs. 2.0/06) and by +3.35m viewers (vs. 5.23m, +64%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.

Updated Thursday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL -- THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to updated Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN (P) premiered in second place in households (5.9/10), viewers (8.57m), adults 25-54 (3.4/09), adults 18-49 (2.8/08) and placed first in women 25-54 (4.3/11).

SWINGTOWN improved on its CSI lead-in by +17% in adults 18-49, +13% in adults 25-54 and retained 91% of CSI's household delivery and 89% of viewers. Versus the time period a year ago, SWINGTOWN was up +22% in adults 18-49 and +10% in adults 25-54. Compared to last week's time period delivery, SWINGTOWN was up +33% in adults 18-49 (from 2.1/06) and +21% in adults 25-54 (from 2.8/07).

Against NBC's premiere of "Fear Itself," SWINGTOWN topped NBC by +69% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +40% in adults 18-49 (vs. 2.0/06) and by +3.31m viewers (vs. 5.26m, +63%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.





  [june 2008]  
S
M
T
W
T
F
S


· CSI: CRIME SCENE INVESTIGATION (CBS)
· FEAR ITSELF (NBC)
· SWINGTOWN (CBS)





most recent ratings | view all posts
[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.

[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
The Peacock easily wins the night in all categories.

[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.