or


[06/10/08 - 02:16 PM]
Lifetime Television's 'Army Wives' Rolls Over Both Broadcast and Basic Cable on Sunday Night
Lifetime further spins the numbers for Sunday, June 8.

[via press release from Lifetime]

Lifetime Television's 'Army Wives' Rolls Over Both Broadcast and Basic Cable on Sunday Night

Trounces all Broadcast Networks Among W18-49 During 10PM Time Period "Army Wives" Grabs Top Spot for Prime on Basic Cable Among Households, P2+, P18-34, P18-49, P25-54, W18-34, W18-49, W25-54 and W18+

myLifetime.com Traffic Surges 155 Percent on Monday, June 9

NEW YORK, June 10 -- Lifetime Television's watercooler series "Army Wives" smashed through the competition on both broadcast and basic cable on Sunday night. The drama trounced all the broadcast networks in W18-49 ratings during the 10PM (ET/PT) time period.

The more than 70 Nielsen-metered basic cable networks fared no better. The "Army Wives" juggernaut was the #1 rated program for all of prime, including its 10PM time slot, among households, P2+, P18-34, P18-49, P25-54, W18-34, W18-49, W25-54 and W18+.

These numbers powered Lifetime to its highest-rated Sunday prime since September 2007 among W18-34 and W18-49, and propelled the network to #1 for the entire week in prime W18-34.

All four Sunday telecasts reached more than 8.8 million P2+.

Page view traffic on Monday, June 9, to Lifetime Digital properties, including myLifetime.com and the "Army Wives" show site, shattered the five-year mark set on Sunday. Traffic surged 155 percent year-to-year for the day.

Other highlights of the second season premiere of "Army Wives" include:

-- Highest-rated and most-watched original drama telecast in Lifetime's 24-year history

-- #1 cable drama of 2008 to date among W18-49 and W25-54

-- 4.5 million total viewers

-- 3.7 household rating

-- 3.3 million W18+

-- 805,420 W18-34 (2.9 rating)

-- 1,963,338 W18-49 (3.5)

-- 1,966,324 W25-54 (3.6)

Filmed on location in Charleston, S.C., "Army Wives" stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon Company's president of production, Deborah Spera, serve as executive producers. Nick Thiel and series creator Katherine Fugate also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

Lifetime is the leader in women's television and a top-rated basic cable network. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [june 2008]  
S
M
T
W
T
F
S


· ARMY WIVES (LIFETIME)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.