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[06/17/08 - 02:04 PM]
For Second Straight Week, Lifetime Television's 'Army Wives' Commands Top Spot on Basic Cable Among Primetime Households, P2+, P18-34, P18-49, P25-54, W18-34, W18-49, W25-54 and W18+
Lifetime further spins the numbers for Sunday, June 15.
[via press release from Lifetime]

For Second Straight Week, Lifetime Television's 'Army Wives' Commands Top Spot on Basic Cable Among Primetime Households, P2+, P18-34, P18-49, P25-54, W18-34, W18-49, W25-54 and W18+

Ratings Juggernaut Now #1 2008 Cable Drama Among P18-49, P25-54, W18-34, W18-49, W25-54 and W18+ Online Traffic Leaps 90 Percent

NEW YORK, June 17 -- Following its record-breaking second episode on Sunday night, Lifetime Television's smash hit "Army Wives" is now not only the #1 2008 basic cable drama among women, it is also #1 among P18-49 and P25-54.

For the second straight week, the series once again stomped the competition and grabbed the top spot in prime among households, P2+, P18-34, P18-49, P25-54, W18-34, W18-49, W25-54 and W18+.

In addition to marching over more than 70 ad-supported cable networks head-to-head in its 10PM (ET/PT) time slot, the critically acclaimed series also whipped the broadcast nets in W18-34, W18-49, W25-54, P18-49 and P25-54 ratings (except for the "NBA Finals" on ABC).

"Army Wives" was the highest-rated and most-watched program for the week ending June 15 on basic cable in W18-49, W25-54 and W18+.

The performance of "Army Wives," which has set two Lifetime ratings records so far this season, powered Lifetime to the #1 spot in both total day and prime for Sunday among all key women demos, including W18-34, W18-49, W25-54 and W18+.

The success of the water cooler drama continues driving users online. Page view traffic on Monday, June 16, to Lifetime Digital properties, including myLifetime.com and the "Army Wives" show site, surged 90 percent, compared to the Monday after last year's second episode.

Filmed on location in Charleston, S.C., "Army Wives" stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon Company's president of production, Deborah Spera, serve as executive producers. Nick Thiel and series creator Katherine Fugate also serve as executive producers. The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

Lifetime is the leader in women's television and a top-rated basic cable network. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





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· ARMY WIVES (LIFETIME)




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