or


[06/24/08 - 04:43 PM]
'Army Wives' Continues Remarkable Second Season Ratings Growth!
Lifetime spins the numbers for Sunday, June 22.

[via press release from Lifetime]

'Army Wives' Continues Remarkable Second Season Ratings Growth!

2008's #1 Cable Drama Among Women Soars Double-Digits Among W18-34, W18-49 and W25-54 Versus Last Year's Third Episode

For Third Straight Week, Series Highest-Rated Show On Cable Among Key Women Demos myLifetime.com Traffic Jumps 55 Percent

NEW YORK, June 24, -- Lifetime Television's smash hit 'Army Wives', the #1 2008 cable drama among women, continued its remarkable second season ratings growth on Sunday, June 22, at 10PM (ET/PT). The critically acclaimed series leaped 27 percent among W18-24, 29 percent among W18-34, 25 percent among W18-49 and 19 percent among W25-54 versus its third episode last year.

For the third consecutive Sunday, 'Army Wives' marched to the top spot among W18-24, W18-34, W18-49, W25-54 and W18+ in basic cable prime (8-11PM). The drama also out-delivered the broadcast networks among W18-34.

'Army Wives', the most successful series in Lifetime's 24-year history, ranks first versus all cable dramas this year in W18-34, W18-49, W25-54 and P18-49. Since its second season premiere, 'Army Wives' has reached more than 28 million P2+ viewers.

The water cooler drama powered Lifetime to #1 in Sunday prime across W18-24, W18-34 and W18-49.

Highlights of the third telecast include:

-- 3.75 million P2+;

-- 3.4 household rating;

-- 3.1 W25-54 rating (1,673,000 viewers);

-- 3.0 W18-49 rating (1,678,000 viewers);

-- 2.7 W18-34 rating (751,000 viewers); and

-- Traffic to myLifetime.com has increased 55 percent from Season One to Season Two through the first three episodes.

Filmed on location in Charleston, South Carolina, 'Army Wives' stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, serve as executive producers. Nick Thiel and series creator Katherine Fugate also serve as executive producers. The series is based on the book 'Under the Sabers: The Unwritten Code of Army Wives' by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

Lifetime is the leader in women's television and a top-rated basic cable network. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including

myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [june 2008]  
S
M
T
W
T
F
S


· ARMY WIVES (LIFETIME)











most recent ratings | view all posts
[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.