or


[06/24/08 - 04:43 PM]
'Army Wives' Continues Remarkable Second Season Ratings Growth!
Lifetime spins the numbers for Sunday, June 22.

[via press release from Lifetime]

'Army Wives' Continues Remarkable Second Season Ratings Growth!

2008's #1 Cable Drama Among Women Soars Double-Digits Among W18-34, W18-49 and W25-54 Versus Last Year's Third Episode

For Third Straight Week, Series Highest-Rated Show On Cable Among Key Women Demos myLifetime.com Traffic Jumps 55 Percent

NEW YORK, June 24, -- Lifetime Television's smash hit 'Army Wives', the #1 2008 cable drama among women, continued its remarkable second season ratings growth on Sunday, June 22, at 10PM (ET/PT). The critically acclaimed series leaped 27 percent among W18-24, 29 percent among W18-34, 25 percent among W18-49 and 19 percent among W25-54 versus its third episode last year.

For the third consecutive Sunday, 'Army Wives' marched to the top spot among W18-24, W18-34, W18-49, W25-54 and W18+ in basic cable prime (8-11PM). The drama also out-delivered the broadcast networks among W18-34.

'Army Wives', the most successful series in Lifetime's 24-year history, ranks first versus all cable dramas this year in W18-34, W18-49, W25-54 and P18-49. Since its second season premiere, 'Army Wives' has reached more than 28 million P2+ viewers.

The water cooler drama powered Lifetime to #1 in Sunday prime across W18-24, W18-34 and W18-49.

Highlights of the third telecast include:

-- 3.75 million P2+;

-- 3.4 household rating;

-- 3.1 W25-54 rating (1,673,000 viewers);

-- 3.0 W18-49 rating (1,678,000 viewers);

-- 2.7 W18-34 rating (751,000 viewers); and

-- Traffic to myLifetime.com has increased 55 percent from Season One to Season Two through the first three episodes.

Filmed on location in Charleston, South Carolina, 'Army Wives' stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller and Catherine Bell. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, serve as executive producers. Nick Thiel and series creator Katherine Fugate also serve as executive producers. The series is based on the book 'Under the Sabers: The Unwritten Code of Army Wives' by Tanya Biank, who serves as a consultant. "Army Wives" is produced by ABC Studios.

Lifetime is the leader in women's television and a top-rated basic cable network. A diverse, multi-media company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including

myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [june 2008]  
S
M
T
W
T
F
S


· ARMY WIVES (LIFETIME)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.