or


[07/01/08 - 01:02 PM]
Oxygen Celebrates "Live Out Loud" Rebrand with Most Successful Quarter Ever
Oxygen spins the numbers for the second quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES "LIVE OUT LOUD" REBRAND WITH MOST SUCCESSFUL QUARTER EVER

OXYGEN.COM SEES BEST QUARTER EVER WITH A 347% INCREASE VERSUS 2Q07

NEW YORK � July 1, 2008 � Oxygen celebrates is most successful quarter ever in both primetime and total day for W18-34, W18-49, P18- 49 and total viewers. In addition, Oxygen broke records this quarter � with the best season premiere, best series premiere, and Oxygen's most watched telecasts ever for W18-34. This announcement comes off the heels of Oxygen's recent rebrand, which includes a new logo, new tagline and a new attitude: Live Out Loud.

In primetime for second quarter, Oxygen averaged a 0.4 HH coverage rating (up 33% from 2Q07) with 78,000 W18-34 viewers (up 18%), 156,000 W18-49 viewers (up 31%), 216,000 P18-49 viewers (up 34%) and 386,000 total viewers (up 29%). This quarter marks Oxygen's twelfth consecutive quarter of year-to-year growth in primetime among W18-34, W18-49 and P18-49.

For total day in second quarter, Oxygen averaged a 0.3 HH coverage rating (up 50% from 2Q07). This quarter also yielded the network's best ever results on a total day basis among among W18-34, (50,000 up 11%), W18-49, (99,000 up 19%), P18-49 (134,000 up 19%) and total viewers (225,000 up 15%). On a total day basis, Oxygen marks its seventeenth consecutive quarter of year-over-year growth among W18-49, P18-49 and total viewers.

Oxygen's digital properties are also celebrating quarterly successes. Oxygen.com scored its highest quarter ever on page views, posting over 17.6 million this quarter. That is an increase of 347% compared to 2Q2007. Oxygen.com posted its best second quarter ever for video streams, with over 5.6 million video streams, an increase of 205% over 2Q07.

The success this quarter was fueled by Oxygen's original series, The premiere of "Tori & Dean: Home Sweet Hollywood" on June 17 registered the best results ever for a season premiere of a returning Oxygen original series with W18-49, P18-49 and total viewers. "The Bad Girls Club" finished its second season as the most watched season ever for an Oxygen original series. Notably, the May 13 episode was Oxygen's most watched telecast ever among W18-34, Generation O. "Deion & Pilar: Prime Time Love's" premiere on April 15 claimed the largest audience ever for the debut of an Oxygen series. And now in its sixth cycle, "Snapped" remains a key draw for W18-34, W18-49, P18-49 and total viewers.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [july 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[04/16/25 - 09:00 AM]
Paramount+'s Much-Anticipated "1923" Finale Explodes with 14 Million Global Viewers
The finale episode has become the most watched episode ever for the series - up +41% compared to last season's finale of 10 million viewers, with the full season average up +46% in comparison to season one.

[04/15/25 - 12:01 PM]
Netflix Top 10 Week of April 7: "Adolescence" Continues Ascent, Now at No. 3 on Most Popular TV List
Documentary series were popular this week with "Bad Influence: The Dark Side of Kidfluencing" (9.8 million views) debuting at No. 1 on the English TV list and "Gone Girls: The Long Island Serial Killer" (3.8 million views) at No. 6.

[04/15/25 - 11:29 AM]
"American Idol" Packs a Punch With Sunday and Monday Wins
On linear, Sunday's "Hollywood Week: Showstopper" was the top entertainment program of the night in Total Viewers (5.92 million) and the top program of the night among Adults 18-49 (0.57 rating) on broadcast and cable.

[04/15/25 - 08:34 AM]
Chicago Cubs vs Los Angeles Dodgers on ESPN's "Sunday Night Baseball" Is Most-Watched MLB Game of Season Across All Platforms
The broadcast peaked at 9:30 p.m. ET with 2,445,000 viewers.

[04/15/25 - 08:24 AM]
ESPN Earns Its Best Nielsen Q1 Viewership Since 2017, Further Cementing a Stellar Start to 2025
In addition, ESPN's average-minute-audience was up 22% overall and 15% in the Persons 18-49 demo from Nielsen Q1 in 2024.

[04/12/25 - 01:47 PM]
ESPN's Masters Tournament Second Round Coverage Averages 3.1 Million Viewers; Peaks at 3.4M
The audience was up considerably from Thursday's first round, which averaged 2.3 million viewers.

[04/11/25 - 02:36 PM]
ESPN's First Round Masters Tournament Coverage Averages 2.3 Million Viewers
The coverage aired from 3-7:23 p.m. ET and was the most-viewed sports program for the day across all broadcast and cable networks.

[04/11/25 - 01:06 PM]
Max Original "The Pitt" Concludes Its Freshman Season Averaging Over 10 Million Global Viewers Per Episode
The first episode has tallied 16.2 million global viewers thus far.

[04/10/25 - 09:45 AM]
Paramount+'s New Hit "MobLand" Surges with 8.8 Million Global Viewers; Biggest Series Launch Ever on the Service Up +298% from Premiere Day
The new global crime series premiered Sunday, March 30, exclusively on Paramount+ in the U.S., Canada, the U.K. and Australia and will be coming to other P+ international markets soon.

[04/09/25 - 11:31 AM]
ESPN Wraps Up Successful 2024-25 Women's College Basketball Campaign
The national title bout between No. 2 UConn and No. 1 South Carolina scored 8.6 million viewers, the third most-viewed women's college basketball championship game on ESPN platforms and up 76% from the last time the teams played for the title in 2022.

[04/08/25 - 12:01 PM]
Netflix Top 10 Week of March 31: "Adolescence" Leads Top 10 Charts Again, Jumps to No. 4 on Most Popular
Documentary series "Gone Girls: The Long Island Serial Killer," from two-time Academy Award-nominated and Emmy-winning director Liz Garbus, also made a strong debut, arriving at No. 2 on the English TV list with 13 million views in its first week.

[04/07/25 - 02:20 PM]
ABC Scores Third Most-Watched NCAA Women's Championship Ever on ESPN Platforms
The telecast averaged 8.5 million viewers and peaked at 9.8 million viewers.

[04/07/25 - 11:56 AM]
"The White Lotus" Finale Episode Draws 6.2 Million U.S. Sunday Night Viewers, Breaking Viewership Records for Third Consecutive Week
Sunday's season finale episode performed an astounding 51% higher than the Season 2 finale (4.1 million U.S. viewers).

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.

[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).