or


[07/01/08 - 01:02 PM]
Oxygen Celebrates "Live Out Loud" Rebrand with Most Successful Quarter Ever
Oxygen spins the numbers for the second quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES "LIVE OUT LOUD" REBRAND WITH MOST SUCCESSFUL QUARTER EVER

OXYGEN.COM SEES BEST QUARTER EVER WITH A 347% INCREASE VERSUS 2Q07

NEW YORK � July 1, 2008 � Oxygen celebrates is most successful quarter ever in both primetime and total day for W18-34, W18-49, P18- 49 and total viewers. In addition, Oxygen broke records this quarter � with the best season premiere, best series premiere, and Oxygen's most watched telecasts ever for W18-34. This announcement comes off the heels of Oxygen's recent rebrand, which includes a new logo, new tagline and a new attitude: Live Out Loud.

In primetime for second quarter, Oxygen averaged a 0.4 HH coverage rating (up 33% from 2Q07) with 78,000 W18-34 viewers (up 18%), 156,000 W18-49 viewers (up 31%), 216,000 P18-49 viewers (up 34%) and 386,000 total viewers (up 29%). This quarter marks Oxygen's twelfth consecutive quarter of year-to-year growth in primetime among W18-34, W18-49 and P18-49.

For total day in second quarter, Oxygen averaged a 0.3 HH coverage rating (up 50% from 2Q07). This quarter also yielded the network's best ever results on a total day basis among among W18-34, (50,000 up 11%), W18-49, (99,000 up 19%), P18-49 (134,000 up 19%) and total viewers (225,000 up 15%). On a total day basis, Oxygen marks its seventeenth consecutive quarter of year-over-year growth among W18-49, P18-49 and total viewers.

Oxygen's digital properties are also celebrating quarterly successes. Oxygen.com scored its highest quarter ever on page views, posting over 17.6 million this quarter. That is an increase of 347% compared to 2Q2007. Oxygen.com posted its best second quarter ever for video streams, with over 5.6 million video streams, an increase of 205% over 2Q07.

The success this quarter was fueled by Oxygen's original series, The premiere of "Tori & Dean: Home Sweet Hollywood" on June 17 registered the best results ever for a season premiere of a returning Oxygen original series with W18-49, P18-49 and total viewers. "The Bad Girls Club" finished its second season as the most watched season ever for an Oxygen original series. Notably, the May 13 episode was Oxygen's most watched telecast ever among W18-34, Generation O. "Deion & Pilar: Prime Time Love's" premiere on April 15 claimed the largest audience ever for the debut of an Oxygen series. And now in its sixth cycle, "Snapped" remains a key draw for W18-34, W18-49, P18-49 and total viewers.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [july 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[12/02/21 - 12:53 PM]
ABC Soars to Its Strongest Monday This Season
ABC ranked as Monday's No. 1 entertainment network among Adults 18-49 (1.1/8), dominating runner-up NBC by 57% (1.1/8 vs. 0.7/5).

[12/02/21 - 10:05 AM]
"Harry Potter: Hogwarts Tournament of Houses" Debuts as Cable's #1 New Unscripted Series of 2021; Reaches More Than 3.1 Million Total Viewers Across TBS and Cartoon Network
The inaugural episode premiered on Sunday, November 28 on TBS and Cartoon Network as Cable's #1 New Unscripted Series of 2021 and delivered the most-watched premiere of the year for both networks.

[11/24/21 - 02:35 PM]
"The Rookie" Ties Biggest Single Lift for Any Broadcast Show This Season in Viewers
With a jump of 136% in Total Viewers from Live+Same Day to Live+7, ABC's "The Rookie" tied the biggest single lift for any broadcast program on any network so far this season and scored its largest-ever playback increase.

[11/24/21 - 01:21 PM]
Starz Drives Record-Breaking Performance with "BMF" Season One Finale and Debut of "Power Book II: Ghost" Season Two Delivering Almost 6 Million Multiplatform Views on Sunday
The success of both powerhouse series also broke records on the Starz app on Sunday delivering the most-watched day of the year and one of the most-watched days on the Starz app in the network's history.

[11/23/21 - 03:00 PM]
ESPN's "Monday Night Football" Giants-Buccaneers Matchup Delivers 12 Million Viewers
Plus: "Monday Night Football with Peyton and Eli" on ESPN2 delivered an audience of 1,575,000 up from the brothers' Week 10 audience (1,554,000 viewers).

[11/19/21 - 02:30 PM]
"Grey's Anatomy" Season Opener Jumps More Than 6 Times Over L+SD to Hit 4.74 Rating in Adults 18-49 with 35 Days of Multiplatform Viewing
"Grey's Anatomy" ranks as ABC's No. 1 program this season in both Total Viewers (14.2 million) and Adults 18-49 (4.74 rating) after 35 days of cross-platform viewing.

[11/19/21 - 01:15 PM]
"The CMA Awards" Builds Over Year-Ago Broadcast in Adults 18-49 After Seven Days of Multiplatform Viewing
"The CMA Awards" soared to 8.1 million Total Viewers after seven days of multiplatform viewing.

[11/19/21 - 12:28 PM]
"The Freak Brothers" Premiere Delivers Tubi's Most-Watched Episode
Additionally, the series delivered 80% more viewers than the #2 series on the platform.

[11/17/21 - 02:05 PM]
"A Million Little Things" Posts +250% Increase in L+7 Playback for 2nd Time This Season Among Adults 18-49
With another +250% lift this season, "A Million Little Things" tied its biggest playback increase ever among Adults 18-49.

[11/17/21 - 01:31 PM]
Paramount+ Reaches New Heights with Best Week Ever
The company added more than one million new subscribers, setting a new record for total signups since its rebrand.

[11/17/21 - 09:10 AM]
ESPN's "Monday Night Football" Delivers Year-Over-Year Audience Gains for Eighth Consecutive Week, Driving a 15% Season-to-Date Viewership Jump
The audience for the 49ers' 21 point victory (12,325,000 viewers) was up 3 percent from "MNF's" Week 10 2020 matchup (Minnesota-Chicago) across ESPN, ESPN2, ESPN Deportes.

[11/17/21 - 06:11 AM]
Hallmark Channel's "Countdown to Christmas" Continues to Propel Network to Be #1 in Fourth Quarter-to-Date
"Open by Christmas," "My Christmas Family Tree" and "A Holiday in Harlem" were its original offerings last week.

[11/16/21 - 01:31 PM]
"Nightline" Ranks No. 1 in Total Viewers for 2nd Week in a Row
In addition, "Nightline" outperformed CBS' "The Late Late Show with James Corden" in Adults 25-54 and Adults 18-49.

[11/16/21 - 12:50 PM]
Michigan at Penn State Tops Week 11 College Football Viewership, ABC's Most-Watched November Saturday Since 2016
ESPN platforms were responsible for 64% of the minutes watched in Week 11 and aired four of the top six most-watched games on Saturday.

[11/15/21 - 01:30 PM]
"Clifford the Big Red Dog" Is Top Dog on Paramount+
Paramount+ announced today that "Clifford the Big Red Dog," which premiered on the service the same day it hit theaters on Wednesday, November 10, broke a new record as the service's most-watched original film.