or


[07/01/08 - 01:02 PM]
Oxygen Celebrates "Live Out Loud" Rebrand with Most Successful Quarter Ever
Oxygen spins the numbers for the second quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES "LIVE OUT LOUD" REBRAND WITH MOST SUCCESSFUL QUARTER EVER

OXYGEN.COM SEES BEST QUARTER EVER WITH A 347% INCREASE VERSUS 2Q07

NEW YORK � July 1, 2008 � Oxygen celebrates is most successful quarter ever in both primetime and total day for W18-34, W18-49, P18- 49 and total viewers. In addition, Oxygen broke records this quarter � with the best season premiere, best series premiere, and Oxygen's most watched telecasts ever for W18-34. This announcement comes off the heels of Oxygen's recent rebrand, which includes a new logo, new tagline and a new attitude: Live Out Loud.

In primetime for second quarter, Oxygen averaged a 0.4 HH coverage rating (up 33% from 2Q07) with 78,000 W18-34 viewers (up 18%), 156,000 W18-49 viewers (up 31%), 216,000 P18-49 viewers (up 34%) and 386,000 total viewers (up 29%). This quarter marks Oxygen's twelfth consecutive quarter of year-to-year growth in primetime among W18-34, W18-49 and P18-49.

For total day in second quarter, Oxygen averaged a 0.3 HH coverage rating (up 50% from 2Q07). This quarter also yielded the network's best ever results on a total day basis among among W18-34, (50,000 up 11%), W18-49, (99,000 up 19%), P18-49 (134,000 up 19%) and total viewers (225,000 up 15%). On a total day basis, Oxygen marks its seventeenth consecutive quarter of year-over-year growth among W18-49, P18-49 and total viewers.

Oxygen's digital properties are also celebrating quarterly successes. Oxygen.com scored its highest quarter ever on page views, posting over 17.6 million this quarter. That is an increase of 347% compared to 2Q2007. Oxygen.com posted its best second quarter ever for video streams, with over 5.6 million video streams, an increase of 205% over 2Q07.

The success this quarter was fueled by Oxygen's original series, The premiere of "Tori & Dean: Home Sweet Hollywood" on June 17 registered the best results ever for a season premiere of a returning Oxygen original series with W18-49, P18-49 and total viewers. "The Bad Girls Club" finished its second season as the most watched season ever for an Oxygen original series. Notably, the May 13 episode was Oxygen's most watched telecast ever among W18-34, Generation O. "Deion & Pilar: Prime Time Love's" premiere on April 15 claimed the largest audience ever for the debut of an Oxygen series. And now in its sixth cycle, "Snapped" remains a key draw for W18-34, W18-49, P18-49 and total viewers.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [july 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)











most recent ratings | view all posts
[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[10/22/14 - 08:35 AM]
Tuesday's Broadcast Ratings: World Series Opener Helps FOX Snap NBC's Win Streak
The Peacock had previously won the past 10 consecutive Tuesdays among adults 18-49.

[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.