OXYGEN'S HIT SERIES "TORI & DEAN: HOME SWEET HOLLYWOOD" BREAKS RATINGS RECORDS
THIRD INSTALLMENT REACHES NEW HIGHS
NEW YORK, NY, July 2, 2008 - On the heels of Oxygen's best quarter ever, "Tori & Dean: Home Sweet Hollywood" continues to grow its audience. Tuesday night's original episode of the third installment this season was the highest rated episode of the series, posting a 0.8 household rating. The airing was the most successful episode of the series among P18-49 (514,000) and total female viewers (525,000). It was the most successful this season among W18-49 (405,000) and W18-34 (224,000) and pulled in 643,000 total viewers.
The season premiere of "Tori & Dean: Home Sweet Hollywood" saw the best premiere ever for the series. Compared to the premiere, Tuesday's episode was up 14% among W18-49, 14% among P18-49 and 10% among W18-34.
Oxygen.com saw gains leading up to Tuesday night's episode as well. Page views for the "Tori & Dean: Home Sweet Hollywood" website totaled 1.53 million in the week leading up to Tuesday's episode, with the site logging over 3.2 million page views since launch.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."