"TORI & DEAN: HOME SWEET HOLLYWOOD" DELIVERS OVER ONE MILLION VIEWERS, MAKING IT THE SERIES' MOST WATCHED ORIGINAL TELECAST EVER
NEW YORK, July 23, 2008 - Last night's original "Tori & Dean: Home Sweet Hollywood" on Oxygen was the series' most watched telecast ever with 1.1 million viewers. This is the eighth time this year an Oxygen telecast has delivered over a million viewers. This was the network's highest rated and most watched Tuesday primetime ever among W18-49, P18-49, and total viewers.
Tuesday's episode tied the highest rated of the series with a 1.2 HH coverage rating. The installment pulled in 791,000 P18-49, 591,000 W18-49 and 336,000 W18-34. Compared to last week's original episode, Tuesday's was up 45% among P18-49, 28% among W18-49, 62% among W18-34 and 24% among total viewers.
Oxygen.com saw gains leading up to Tuesday night's episode as well. Video streams for the "Tori & Dean: Home Sweet Hollywood" website totaled 148,000 in the week leading up to Tuesday's episode, a 12% gain compared to the previous week. The site has logged over 9.7 million page views since launch.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."