or


[08/13/08 - 01:27 PM]
Phelps and Gymnastics Powers NBC to Most Viewed and Highest Rated Night of Beijing Games
NBC spins the numbers for Tuesday, August 12.

[via press release from NBC]

PHELPS AND GYMNASTICS POWERS NBC TO MOST VIEWED AND HIGHEST RATED NIGHT OF BEIJING GAMES

First Olympic TAMi Released Today

Total Viewership for Beijing Games Reaches 168 Million - Nearly 15 Million More Than Athens

BEIJING -Aug. 14, 2008 - NBC had its most viewed and highest rated night of the Olympics so far as Michael Phelps set the record for most Olympic gold medals ever won last night, reaching 82 million total viewers and posting a 19.9 rating, 34 share.

JEFF ZUCKER, PRESIDENT AND CEO, NBC UNIVERSAL: "Obviously our multi-platform Olympic strategy is a success, but this record-breaking Olympic performance is proving that network television is more alive than ever. We are breaking records that are 20, 30 and nearly 50 years old - this is a fantastic triumph for network TV."

Today, NBC Universal has issued its first TAMi (Total Audience Measurement Index) for the first four days of the Beijing Games. On Monday Aug. 11, the total TAMi was 103,048,165. (more detail below)

ALAN WURTZEL, PRESIDENT, RESEARCH, NBC UNIVERSAL: "The beauty of the TAMi is that we can optimize the way we measure content across all of our platforms and evaluate how each platform is being used over time. When we look at the first few days of TAMi data, it's clear that while the power of broadcast television remains unmatched, consumers are seeking out and taking advantage of all the different platforms offering Olympic coverage, creating an entirely new Olympic experience."

� Monday night's 82 million total viewers is the most of any night so for in the Beijing Games. The 34.0 million average viewers bested Athens by nearly four million viewers (30.1) and the night earned a 19.9 rating/34 share, a nine percent jump from Athens in 2004 (18.3/30).

� Through five days NBCU has attracted 168 million total viewers, nearly15 million more than the first five days for Athens (153 million).

� NBC's Beijing Olympic five-day average viewership is 31.3 million, almost five million more than Athens in 2004 (25.8 million). The national rating average of 17.8/31 is the best primetime rating through the first Tuesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.2/34) and is a 16 percent jump from Athens in 2004 (15.4/27).

FIRST PUBLICLY ISSUED TAMI: The TAMi (Total Audience Measurement Index) will measure the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi for each of the first four days of the Games:

Friday, Aug. 8: 74,606,981

Saturday, Aug. 9: 97,785,013

Sunday, Aug. 10: 113,001,144

Monday, Aug, 11: 103,048,165

TRAFFIC CONTINUES TO SWELL ON NBCOLYMPICS.COM: Through five days NBCOlympics.com has easily surpassed the Athens Games in every metric:

� VIDEO STREAMS: 17.7 million for Beijing, 2.2 million for ENTIRE Athens Games (+705%)

� UNIQUE USERS: 21.1 million for Beijing, 11.1 million for ENTIRE Athens Games (+90%)

� PAGE VIEWS: 373.9 million for Beijing, 229.9 million for ENTIRE Athens Games (+63%)

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.

[12/01/16 - 09:09 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Big with Total Viewers
The Peacock's "Dolly Parton's Christmas of Many Colors: Circle of Love" is the most-watched program last night.