or


[08/13/08 - 01:27 PM]
Phelps and Gymnastics Powers NBC to Most Viewed and Highest Rated Night of Beijing Games
NBC spins the numbers for Tuesday, August 12.

[via press release from NBC]

PHELPS AND GYMNASTICS POWERS NBC TO MOST VIEWED AND HIGHEST RATED NIGHT OF BEIJING GAMES

First Olympic TAMi Released Today

Total Viewership for Beijing Games Reaches 168 Million - Nearly 15 Million More Than Athens

BEIJING -Aug. 14, 2008 - NBC had its most viewed and highest rated night of the Olympics so far as Michael Phelps set the record for most Olympic gold medals ever won last night, reaching 82 million total viewers and posting a 19.9 rating, 34 share.

JEFF ZUCKER, PRESIDENT AND CEO, NBC UNIVERSAL: "Obviously our multi-platform Olympic strategy is a success, but this record-breaking Olympic performance is proving that network television is more alive than ever. We are breaking records that are 20, 30 and nearly 50 years old - this is a fantastic triumph for network TV."

Today, NBC Universal has issued its first TAMi (Total Audience Measurement Index) for the first four days of the Beijing Games. On Monday Aug. 11, the total TAMi was 103,048,165. (more detail below)

ALAN WURTZEL, PRESIDENT, RESEARCH, NBC UNIVERSAL: "The beauty of the TAMi is that we can optimize the way we measure content across all of our platforms and evaluate how each platform is being used over time. When we look at the first few days of TAMi data, it's clear that while the power of broadcast television remains unmatched, consumers are seeking out and taking advantage of all the different platforms offering Olympic coverage, creating an entirely new Olympic experience."

� Monday night's 82 million total viewers is the most of any night so for in the Beijing Games. The 34.0 million average viewers bested Athens by nearly four million viewers (30.1) and the night earned a 19.9 rating/34 share, a nine percent jump from Athens in 2004 (18.3/30).

� Through five days NBCU has attracted 168 million total viewers, nearly15 million more than the first five days for Athens (153 million).

� NBC's Beijing Olympic five-day average viewership is 31.3 million, almost five million more than Athens in 2004 (25.8 million). The national rating average of 17.8/31 is the best primetime rating through the first Tuesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.2/34) and is a 16 percent jump from Athens in 2004 (15.4/27).

FIRST PUBLICLY ISSUED TAMI: The TAMi (Total Audience Measurement Index) will measure the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi for each of the first four days of the Games:

Friday, Aug. 8: 74,606,981

Saturday, Aug. 9: 97,785,013

Sunday, Aug. 10: 113,001,144

Monday, Aug, 11: 103,048,165

TRAFFIC CONTINUES TO SWELL ON NBCOLYMPICS.COM: Through five days NBCOlympics.com has easily surpassed the Athens Games in every metric:

� VIDEO STREAMS: 17.7 million for Beijing, 2.2 million for ENTIRE Athens Games (+705%)

� UNIQUE USERS: 21.1 million for Beijing, 11.1 million for ENTIRE Athens Games (+90%)

� PAGE VIEWS: 373.9 million for Beijing, 229.9 million for ENTIRE Athens Games (+63%)

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.