or


[08/19/08 - 02:33 PM]
200 Million Watch Olympics on NBC Universal Networks
NBC spins the numbers for Monday, August 18.

[via press release from NBC]

200 MILLION WATCH OLYMPICS ON NBC UNIVERSAL NETWORKS

83% of All U.S. TV Households Have Tuned In

Most Dominant Primetime Week in People Meter History

BEIJING -Aug. 19, 2008 -Through 11 days, NBCU's Olympic coverage has reached 200 million people and more than 83 percent of all U.S. television homes. It has also delivered the most dominant margins of victory for any network in any primetime week in the history of Nielsen's People Meter sample, which dates back 21 years to September 1987.

Through just 11 days, the networks of NBC Universal already have reached 200 million total viewers, 12 million more than the first 11 days for Athens (188 million) and 4 million more than the Atlanta Games (196 million), which was the most-viewed television event in U.S. history. The 11-day total for these Games makes it the fourth most-viewed television event in U.S. history. Additionally, 94 million of the of the nation's 112.8 million television homes (83 percent) have tuned into the Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209 million (17 days)

2. 1994 Lillehammer Winter Olympics, 204 million (16 days)

3. 2004 Athens Summer Olympics, 203 million (17 days)

4. *2008 Beijing Summer Olympics, 200 million (*through 11 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

NBC DOMINATES IN PRIMETIME: For the week of August 11-17, NBC generated more than four times the household rating of the No. 2 network, and more than five times the total viewers of the No. 2 network to claim the biggest week-long wins in those categories for any network since Nielsen initiated its current People Meter sample in September 1987.

� According to data provided by Nielsen Media Research, NBC averaged 28.7 million viewers overall and a 16.8 rating/28 share in households for the primetime week of August 11-17. Those averages were strong enough to deliver record margins over the week's No. 2 finishes of 463 percent in total viewers (28.7 million vs. CBS's 5.1 million) and 394 percent in households (16.8 vs. CBS's 3.4).

� NBC also beat the combined ABC-CBS-Fox results in these categories and again by margins that are the biggest for any network in People Meter history, 143 percent in total viewers (28.7 million vs. 11.8 million) and 113 percent in household rating (16.8 vs. 7.9).

The Beijing Olympic 11-day average primetime viewership is 29.6 million, 13 percent ahead of Athens in 2004 (26.2 million). NBC's average of a 17.2 rating, 30 share in households is the best through the second Monday for a Summer Olympics outside the U.S. since Barcelona in 1992 (18.4/35) and is a nine percent jump from Athens in 2004 (15.8/28).

Monday night garnered 67 million total viewers in primetime and 26.4 million average viewers, a two percent gain from the comparable night in Athens (25.9 million). The night earned a 15.8 rating/26 share, which is off just four percent from Athens' comparable night (16.4/27) which featured the USA's Jeremy Wariner's gold medal in the 400m.

TAMI FOR SUNDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Sunday, Aug. 17:

Sunday, Aug. 17: 107.2 million

TV: 101.9 million, ONLINE: 4.8 million, MOBILE: 506k, TV VOD: n/a

Saturday, Aug. 16: 107.9 million

Friday, Aug. 15: 95.0 million

Thursday, Aug. 14: 101.4 million

Wednesday, Aug. 13: 100.9 million

Tuesday, Aug. 12: 105.0 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

*A complete TAMi through Aug. 17 is available at NBC Media Village at www.nbcumv.com. Click TAMi graphic on right side of the page.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/23/17 - 12:57 PM]
2017 NFC Championship Game Delivers 46.422 Million Combined Viewers on FOX Broadcast Network, FOX Deportes & FOX Sports GO
FOX Sports spins the numbers for Sunday, January 22.

[01/23/17 - 12:21 PM]
Series Premiere of "Hunted" Is the Season's Highest Rated New Series Debut in Adults 18-49, Adults 25-54 and Adults 18-34
CBS spins the numbers for Sunday, January 22.

[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 08:39 AM]
Sunday's Broadcast Ratings: AFC Championship Sparks Big Numbers for CBS
The Eye easily wins the night in all categories.

[01/22/17 - 08:27 AM]
Saturday's Broadcast Ratings: NBA Tips Off ABC Victory in Demos
The Alphabet leads the night in adults 18-49 while CBS is the most-watched network.

[01/22/17 - 08:24 AM]
"NBA Saturday Primetime on ABC": Season Two Debut Is Highest-Rated Non-Christmas NBA Game of the Season Across ABC and ESPN
ESPN spins the numbers for Saturday, January 21.

[01/22/17 - 08:17 AM]
"Saturday Night Live," with Host Aziz Ansari and Musical Guest Big Sean, Scores the Show's Top Overnights Since Nov. 12
NBC spins the numbers for Saturday, January 21.

[01/21/17 - 08:34 AM]
ABC Is #1 on Friday for the 3rd Straight Week with "Last Man Standing" as the Top-Rated Show
ABC spins the numbers for Friday, January 20.

[01/21/17 - 08:24 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Honors with ABC
"Blue Bloods" leads the night in total viewers while "Last Man Standing" takes the crown among adults 18-49.

[01/21/17 - 08:20 AM]
"Grimm" Maintains 100% Week to Week in 18-49 and 99.7% in Total Viewers
NBC spins the numbers for Friday, January 20.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.