or


[08/23/08 - 02:20 PM]
Beijing Games Set to Become the Most-Watched Television Event in History
NBC spins the numbers for Friday, August 22.

[via press release from NBC]

BEIJING GAMES SET TO BECOME THE MOST-WATCHED TELEVISION EVENT IN HISTORY

208.7 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 15 DAYS, JUST 300,000 BELOW THE ATLANTA GAMES' 209 MILLION

85 Million Watch on NBC Universal's Cable Nets ; 85% of All U.S. TV Households Have Tuned In

BEIJING � Aug. 23, 2008 � Through 15 days, NBC Universal's Beijing Olympic coverage has reached 208.7 million viewers and is about to surpass the 17-day total for the Atlanta Games, the most viewed event in U.S. television history according to data provided by Nielsen Media Research. The 208.7 million viewers are 11 million more than the first 15 days for Athens (198 million) and 5 million more than the Atlanta Games (204 million). NBCU's cable networks through 15 days have already reached 85 million, surpassing the 17-day viewership total for any previous Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209 million (17 days) 2. *2008 Beijing Summer Olympics, 208.7 million (*through 15 days) 3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4 . 2004 Athens Summer Olympics, 203 million (17 days) 5. 1988 Seoul Summer Olympics, 194 million (17 days)

� The Beijing Olympic 15-day average primetime viewership is 28.1 million, 11 percent ahead of Athens in 2004 (25.3 million). NBC's average of a 16.5 rating, 28 share in households is the best through the final Friday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.5/34), and is a six percent jump from Athens in 2004 (15.5/27).

� Friday night garnered 46 million total viewers in primetime and 17.6 million average viewers. The night earned a 10.5 rating/19 share. The comparable night in Athens did a 12.5 rating/23 share and averaged 20.1 million viewers.

BEIJING GAMES BOOST NBC UNIVERSAL'S CABLE NETS:

Through 15 days, 85 million have watched the coverage on NBC Universal's cable networks, a 29 percent gain from the first 15 days of the Athens Games (66 million) and more than the 17-day total viewership for any previous Olympics (Athens, 68.6 million).

TAMi FOR THURSDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Thursday, Aug. 21:

Thursday, Aug. 21: 87.6 million

TV: 80.5 million, ONLINE 6.7 million, Mobile 447k, TV VOD: n/a

Wednesday, Aug. 20: 91.1 million

Tuesday, Aug. 19: 95.4 million

Monday, Aug. 18: 94.4 million

Sunday, Aug. 17: 107.4 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:44 AM]
"Best of the Blinds" Encore Recap of "The Voice" Delivers NBC's Best Ratings in Its Slot Since November 12
NBC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:41 AM]
ABC Delivers 3 of the Top 4 TV Shows on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, March 4.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 07:27 AM]
"Nightline" Wins First-Ever February Sweep in New Time Period; Wins Third of the Last Fourth Sweeps
ABC spins the late-night numbers for the February sweeps period.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 08:29 AM]
ABC Takes Second on Tuesday in Adults 18-49 and Grows Year to Year
ABC spins the numbers for Tuesday, March 3.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.