or


[08/24/08 - 02:23 PM]
Beijing Olympics Become Most-Viewed Event in U.S. TV History
NBC spins the numbers for Saturday, August 23.

[via press release from NBC]

BEIJING OLYMPICS BECOME MOST-VIEWED EVENT IN U.S. TV HISTORY

211 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 16 DAYS, SURPASSING THE ATLANTA GAMES' 209 MILLION

86 Million Watch on NBC Universal's Cable Nets ; 86% of All U.S. TV Households Have Tuned In

NEW YORK � August 24, 2008 �Through 16 days, NBC Universal's Beijing Olympic coverage has reached 211 million viewers and has been viewed by more Americans than any event in U.S. television history, according to data provided by Nielsen Media Research. The Beijing Games have surpassed the 1996 Atlanta Games, which were viewed by 209 million Americans. The 211 million viewers are 11 million more than the first 16 days for Athens (200 million) and 5 million more than the Atlanta Games (206 million). NBCU's cable networks through 16 days have already reached 86 million, surpassing the 17-day viewership total for any previous Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. *2008 Beijing Summer Olympics, 211 million (*through 16 days)

2. 1996 Atlanta Summer Olympics, 209 million (17 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4 . 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

� The Beijing Olympic 16-day average primetime viewership is 27.7 million, 11 percent ahead of Athens in 2004 (24.9 million). NBC's average of a 16.2 rating, 28 share is the best through the final Saturday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.3/33), and is a seven percent jump from Athens in 2004 (15.2/27).

� Saturday night garnered 43 million total viewers in primetime and 16.5 million average viewers. The night earned a 10.2 rating/19 share. The comparable night in Athens did an 11.1 rating/21 share and averaged 18.0 million viewers.

BEIJING GAMES BOOST NBC UNIVERSAL'S CABLE NETS:

Through 16 days, 86 million have watched the coverage on NBC Universal's cable networks, a 25 percent gain from the first 16 days of the Athens Games (69 million) and more than the 17-day total viewership for any previous Olympics (Athens, 69 million).

TAMi FOR FRIDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Friday, Aug. 22:

Friday, August 22: 79.8 million

TV: 73.3 million, ONLINE 6.1 million, Mobile 421k, TV VOD: n/a

Thursday, Aug. 21: 87.7 million

Wednesday, Aug. 20: 91.2 million

Tuesday, Aug. 19: 95.5 million

Monday, Aug. 18: 94.4 million

Sunday, Aug. 17: 107.4 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.2 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.