or


[08/24/08 - 02:23 PM]
Beijing Olympics Become Most-Viewed Event in U.S. TV History
NBC spins the numbers for Saturday, August 23.

[via press release from NBC]

BEIJING OLYMPICS BECOME MOST-VIEWED EVENT IN U.S. TV HISTORY

211 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 16 DAYS, SURPASSING THE ATLANTA GAMES' 209 MILLION

86 Million Watch on NBC Universal's Cable Nets ; 86% of All U.S. TV Households Have Tuned In

NEW YORK � August 24, 2008 �Through 16 days, NBC Universal's Beijing Olympic coverage has reached 211 million viewers and has been viewed by more Americans than any event in U.S. television history, according to data provided by Nielsen Media Research. The Beijing Games have surpassed the 1996 Atlanta Games, which were viewed by 209 million Americans. The 211 million viewers are 11 million more than the first 16 days for Athens (200 million) and 5 million more than the Atlanta Games (206 million). NBCU's cable networks through 16 days have already reached 86 million, surpassing the 17-day viewership total for any previous Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. *2008 Beijing Summer Olympics, 211 million (*through 16 days)

2. 1996 Atlanta Summer Olympics, 209 million (17 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4 . 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

� The Beijing Olympic 16-day average primetime viewership is 27.7 million, 11 percent ahead of Athens in 2004 (24.9 million). NBC's average of a 16.2 rating, 28 share is the best through the final Saturday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.3/33), and is a seven percent jump from Athens in 2004 (15.2/27).

� Saturday night garnered 43 million total viewers in primetime and 16.5 million average viewers. The night earned a 10.2 rating/19 share. The comparable night in Athens did an 11.1 rating/21 share and averaged 18.0 million viewers.

BEIJING GAMES BOOST NBC UNIVERSAL'S CABLE NETS:

Through 16 days, 86 million have watched the coverage on NBC Universal's cable networks, a 25 percent gain from the first 16 days of the Athens Games (69 million) and more than the 17-day total viewership for any previous Olympics (Athens, 69 million).

TAMi FOR FRIDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Friday, Aug. 22:

Friday, August 22: 79.8 million

TV: 73.3 million, ONLINE 6.1 million, Mobile 421k, TV VOD: n/a

Thursday, Aug. 21: 87.7 million

Wednesday, Aug. 20: 91.2 million

Tuesday, Aug. 19: 95.5 million

Monday, Aug. 18: 94.4 million

Sunday, Aug. 17: 107.4 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.2 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/23/19 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Top Viewers, Demos
Two episodes of "Hawaii Five-0" help push the Eye in front in both categories.

[02/22/19 - 08:08 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Sparks CBS to Victory
The Eye takes home top honors among both total viewers and adults 18-49.

[02/21/19 - 08:42 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Reign for FOX
The network takes home the adults 18-49 crown while NBC is the most-watched broadcaster.

[02/21/19 - 07:03 AM]
HGTV's "My Lottery Dream Home" Delivers Stellar Friday Night Ratings
HGTV further spins the numbers for the season to date.

[02/20/19 - 08:11 AM]
Tuesday's Broadcast Ratings: Another Week, Another NBC Demo Victory
"This Is Us" paves the way for the Peacock to take home the adults 18-49 crown.

[02/19/19 - 08:10 AM]
Monday's Broadcast Ratings: NBC Finales Top Viewers; ABC Wins Demo Race
"The Bachelor" leads the night among adults 18-49 while "America's Got Talent: The Champions" is the most-watched program overall.

[02/18/19 - 08:28 AM]
Sunday's Broadcast Ratings: Daytona 500 Gives FOX a Demo Boost
The network takes home the adults 18-49 crown while CBS is the most-watched network.

[02/17/19 - 08:12 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Top Honors on Modest Night
Only one-tenth of a ratings point separates the four major broadcast networks among adults 18-49.

[02/16/19 - 08:44 AM]
Friday's Broadcast Ratings: CBS, FOX Share Demo Crown on Competitive Night
FOX's "Last Man Standing" leads the evening among adults 18-49.

[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/14/19 - 08:21 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Continue Demo Reign
The network has won the adults 18-49 crown for seven consecutive Wednesdays.

[02/13/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Continues Demo Win Streak
The Peacock has taken home the adults 18-49 crown every Tuesday in 2019.

[02/12/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Takes Home Top Spots in Viewers, Demos
The Peacock's "America's Got Talent: The Champions" leads the night in both categories.

[02/11/19 - 01:12 PM]
Freeform's "Good Trouble" Grows for the 3rd Consecutive Week to New Series Highs Across Key Demos
Freeform further spins the numbers for Tuesday, February 5.

[02/11/19 - 12:31 PM]
"The 61st Annual Grammy Awards(R)" Scores 20 Million Viewers
CBS spins the numbers for Sunday, February 10.