or


[08/24/08 - 02:23 PM]
Beijing Olympics Become Most-Viewed Event in U.S. TV History
NBC spins the numbers for Saturday, August 23.

[via press release from NBC]

BEIJING OLYMPICS BECOME MOST-VIEWED EVENT IN U.S. TV HISTORY

211 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 16 DAYS, SURPASSING THE ATLANTA GAMES' 209 MILLION

86 Million Watch on NBC Universal's Cable Nets ; 86% of All U.S. TV Households Have Tuned In

NEW YORK � August 24, 2008 �Through 16 days, NBC Universal's Beijing Olympic coverage has reached 211 million viewers and has been viewed by more Americans than any event in U.S. television history, according to data provided by Nielsen Media Research. The Beijing Games have surpassed the 1996 Atlanta Games, which were viewed by 209 million Americans. The 211 million viewers are 11 million more than the first 16 days for Athens (200 million) and 5 million more than the Atlanta Games (206 million). NBCU's cable networks through 16 days have already reached 86 million, surpassing the 17-day viewership total for any previous Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. *2008 Beijing Summer Olympics, 211 million (*through 16 days)

2. 1996 Atlanta Summer Olympics, 209 million (17 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4 . 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

� The Beijing Olympic 16-day average primetime viewership is 27.7 million, 11 percent ahead of Athens in 2004 (24.9 million). NBC's average of a 16.2 rating, 28 share is the best through the final Saturday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.3/33), and is a seven percent jump from Athens in 2004 (15.2/27).

� Saturday night garnered 43 million total viewers in primetime and 16.5 million average viewers. The night earned a 10.2 rating/19 share. The comparable night in Athens did an 11.1 rating/21 share and averaged 18.0 million viewers.

BEIJING GAMES BOOST NBC UNIVERSAL'S CABLE NETS:

Through 16 days, 86 million have watched the coverage on NBC Universal's cable networks, a 25 percent gain from the first 16 days of the Athens Games (69 million) and more than the 17-day total viewership for any previous Olympics (Athens, 69 million).

TAMi FOR FRIDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Friday, Aug. 22:

Friday, August 22: 79.8 million

TV: 73.3 million, ONLINE 6.1 million, Mobile 421k, TV VOD: n/a

Thursday, Aug. 21: 87.7 million

Wednesday, Aug. 20: 91.2 million

Tuesday, Aug. 19: 95.5 million

Monday, Aug. 18: 94.4 million

Sunday, Aug. 17: 107.4 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.2 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.

[04/15/14 - 11:28 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Holds Onto Demo Crown
Plus: numbers for MTV's "2014 Movie Awards," AMC's "Mad Men" and HBO's "Veep."

[04/15/14 - 11:24 AM]
Saturday's Cable Ratings & Broadcast Finals: FOX Tops Charts with NASCAR Sprint Cup
Plus: numbers for Syfy's "Bermuda Tentacles," Lifetime's "Death Clique" and TLC's "Sex Sent Me to the ER."

[04/15/14 - 10:38 AM]
"The Voice" Generates Two of the Top Five 18-49 Ratings on the Big 4 Networks for the Week of April 7-13
NBC spins the numbers for the week of April 7-13.

[04/15/14 - 10:35 AM]
ABC Finishes No. 2 in Adults 18-49 for the 3rd Straight Week and Is the Only Network Up from the Same Week Last Year
ABC spins the numbers for the week of April 7-13.

[04/15/14 - 10:23 AM]
Disney Channel Is TV's #1 Total Day Network for the 148th-Straight Week in Tweens and for the 147th Time in the Prior 148 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 7-13.

[04/15/14 - 10:22 AM]
CBS Sweeps Fourth Consecutive Week in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of April 7-13.

[04/15/14 - 10:07 AM]
Bravo Media's "Watch What Happens Live" Earns Series High with 3.5 Million Total Viewers
Bravo spins the numbers for Sunday, April 13.

[04/15/14 - 09:53 AM]
FOX Ranks No. 2 for the Week Among Adults 18-49, Adults 18-34 and Teens
FOX spins the numbers for the week of April 7-13.

[04/15/14 - 09:18 AM]
Up Week to Week, "Live with Kelly and Michael" Nearly Ties "Dr. Phil" as the #1 Syndie Talker of the Week
Disney-ABC Domestic Television spins the numbers for the week of March 31-April 4.

[04/15/14 - 08:42 AM]
Disney Night on "Dancing with the Stars" Is Up Week to Week and Year to Year - Season Highs in Teens and Kids
ABC spins the numbers for Monday, April 14.