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[08/26/08 - 02:42 PM]
CBS Takes Silver with the Top 14 Non-Olympic Programs of the Week
CBS spins the numbers for the week of August 18-24.

[via press release from CBS]

CBS TAKES SILVER WITH THE TOP 14 NON-OLYMPIC PROGRAMS OF THE WEEK

"Two and a Half Men" is the Number One Scripted Program in Adults 18-49 for the Ninth Consecutive Week

"Flashpoint" Matches its Series Best Adult 18-49 Rating Opposite Olympic Competition, Posting Week-to-Week Increases in All Categories

"Big Brother 10 Sunday" Also Up Across-the-Board From Last Week

CBS placed second in viewers, adults 18-49 and adults 25-54 with the Top 14 non-Olympic programs of the week, according to Nielsen live plus same day ratings for the week ending Aug. 24, week 48 of the 2007-2008 television year.

TWO AND A HALF MEN was the Number One scripted program in adults 18-49 for the ninth consecutive week, original summer drama FLASHPOINT posted double digit week-to-week percentage increases and matched a series high adult 18-49 rating while BIG BROTHER SUNDAY also notched sizeable week-to-week gains.

For the week in viewers: CBS (5.64m), NBC (23.27m), ABC (3.61m) and FOX (3.51m).

For the week in key demographics, CBS was second in adults 25-54 (2.1/05) and adults 18-49 (1.6/05).

For the week in households: CBS (3.8/06), NBC (13.9/23), ABC (2.5/04) and FOX (2.4/04).

CBS Weekly Highlights:

? TWO AND A HALF MEN (R) was the top-scripted program in adults 18-49 (2.5/07) and adults 25-54 (3.3/08) for the ninth consecutive week.

? FLASHPOINT was second in households (4.9/08), viewers (7.21m), adults 25-54 (2.5/06) and adults 18-49 (1.9/05). Compared to last week, FLASHPOINT was up +17% in households (from 4.2/07), +25% in adults 25-54 (2.0/05), +19% in adults 18-49 (from 1.6/04) and added +1.10m viewers (from 6.11m, +18%). This matches FLASHPOINT's best delivery in adults 18-49, matches the best delivery in adults 25-54 since the series premiere and is the best viewers delivery since July 31, 2008.

? BIG BROTHER 10 SUNDAY was second in households (3.9/06), viewers (6.04m), adults 25-54 (2.8/07) and adults 18-49 (2.2/06). Compared to last week, BIG BROTHER 10 SUNDAY was up +11% in households (3.5/06), +17% in adults 25-54 (from 2.4/06), +10% in adults 18-49 (from 2.0/06) and added +510,000 viewers (from 5.53m, +9%).

? BIG BROTHER 10 TUESDAY was second in households (3.9/06), viewers (6.12m), adults 25-54 (2.6/06) and adults 18-49 (2.1/06).

? BIG BROTHER 10 THURSDAY was second in households (4.0/07), viewers (6.17m), adults 25-54 (2.7/08) and adults 18-49 (2.1/07).

CBS top programs of the week: #9 TWO AND A HALF MINDS (R) (an average of 8.16m viewers), #10 NCIS (R) (7.61m), #11 CSI: CRIME SCENE INVESTIGATION (R) (7.29m), #12 FLASHPOINT (7.21m), #13 60 MINUTES (R) (6.70m), #14 CSI: MIAMI (R) (6.38m), #15 BIG BROTHER 10 THURSDAY (6.17m), #16 BIG BROTHER 10 TUESDAY (6.12m), #17 CSI: NY (R) (6.06m), #18 BIG BROTHER 10 SUNDAY (6.04m), #19 CRIMINAL MINDS (R) (5.92m), #20 COLD CASE 10PM (R) (5.85m), #21 THE NEW ADVENTURES OF OLD CHRISTINE (R) (5.75m), #22 THE BIG BANG THEORY (R) (5.47m), #24 HOW I MET YOUR MOTHER (R) (5.43m), #26 GREATEST AMERICAN DOG (4.99m) and #28 NFL PRE-SEASON FOOTBALL "Houston Texans at Dallas Cowboys" (S) (4.83m).





  [august 2008]  
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· 60 MINUTES (CBS)
· BIG BANG THEORY, THE (CBS)
· BIG BROTHER (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FLASHPOINT (ION)
· GREATEST AMERICAN DOG (CBS)
· HOW I MET YOUR MOTHER (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· TWO AND A HALF MEN (CBS)











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