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[09/04/08 - 12:58 PM]
ABC Family's "The Secret Life of the American Teenager" Defeats the First Hour of CW's Highly-Promoted "90210" Debut in Viewers 12-34 and Females 12-34
ABC Family spins the numbers for Tuesday, September 2.

[via press release from ABC Family]

Ratings Highlights for Tuesday, September 2, 2008 (Final National Ratings)

In a Most Impressive Move, ABC Family's "The Secret Life of the American Teenager" Defeats the First Hour of CW's Highly-Promoted "90210" Debut in Viewers 12-34 and Females 12-34, Ranking as TV's No. 1 Program at 8 O'Clock in the Key Demos

Despite the Stiff Competition, "Secret Life's" Penultimate Episode Hits Series Highs in Women 18-34 and Women 18-49, Positioning as Tuesday's No. 1 Cable Program for the Eighth Consecutive Week

Tuesday's "Secret Life" Delivers its Second-Largest Audience Ever in Adults 18-49, Ranking as Cable's No. 1 Program in the Hour, Towering Over Runner-Up TBS by 700,000 Viewers, or by 75%

Since its July 1 Launch, "Secret Life" Has Ranked as Tuesday's No. 1 Cable Program Each Week in Females 12-34, Teens 12-17 and Female Teens, With this Week's Win Marking the Tenth Straight Week in the No. 1 Position

For the Just Concluded Summer 08 Period, ABC Family's "The Secret Life of the American Teenager" Ranked as TV's No. 1 Scripted Series in Core 12-34s, and as Cable's No. 1 Scripted Series in Key 18-34s

Season to Date, "Secret Life" Dominates All Cable Head to Head at 8 O'Clock, Surpassing Runner-Up Fox News by 42% in Total Viewers, and TBS by 88% in Adults 18-34, by 73% in Adults 18-49 and 173% in Viewers 12-34

The Second ABC Family Series in a Row to Buck the TV Trend, "Greek" Builds on Last Week's Record-Setting Season 2 Debut, Posting Series Highs in Women 18-34, Women 18-49 and Females 12-34, and Ranking as Cable's No. 1 Scripted Program in the Hour in All Three Key Measures

In Adults 18-34, "Greek" Grows by a Solid 16% Week to Week, Standing as the Series' Second-Most-Watched Episode Ever, Behind Only its Season 1B Debut

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

In a most impressive move, ABC Family's "The Secret Life of the American Teenager" defeats the first hour of CW's highly-promoted "90210" debut in Viewers 12-34 (2.42 million vs. 2.40 million) and Females 12-34 (1.92 million vs. 1.71 million), standing as TV's No. 1 program at 8 o'clock in the target demographics.

� Despite facing the first hour of "90210," "Secret Life's" penultimate episode hit series highs in Women 18-34 (903,000) and Women 18-49 (1.4 million), positioning as Tuesday's No. 1 cable program in the key demos for the eighth consecutive week.

� Tuesday's "Secret Life" delivered its second-largest audience ever in Adults 18-49 (1.78 million), pacing just 5,000 viewers shy of its peak delivery on 8/5/08 (1.83 million) and ranking as cable's No. 1 program in the hour, towering over runner-up TBS (1.02 million) by 776,000 viewers, or by 75%.

� Since its July 1 launch, "Secret Life" has ranked as Tuesday's No. 1 cable program each week in Females 12-34, Teens 12-17 and Female Teens, with this week's win marking the tenth straight week at the No. 1 position.

� For the just concluded Summer 08 period (June � August), ABC Family's "Secret Life" ranked as TV's No. 1 Scripted Series in Viewers 12-34 (2.5 million) and Females 12-34 (2.0 million). In Adults 18-34 (1.2 million) and Women 18-34 (863,000), "Secret Life" positioned as cable's No. 1 scripted series in the frame.

� Versus all cable at 8 o'clock, season to date "Secret Life" dominates its competition, surpassing runner-up Fox News by 42% in Total Viewers (3.7 million vs. 2.6 million), and TBS by 88% in Adults 18-34 (867,000 vs. 282,000), by 73% in Adults 18-49 (1.7 million vs. 980,000) and 173% in Viewers 12-34 (2.5 million vs. 915,000).

� Season to date "Secret Life" is delivering impressive gains over year-ago time period levels across the board, including by 290% in Total Viewers (3.9 million vs. 1.0 million), by 346% in Adults 18-34 (1.2 million vs. 269,000), by 259% in Adults 18-49 (1.7 million vs. 474,000) and by 433% in Viewers 12-34 (2.5 million vs. 469,000).

"Greek" (9:00-10:00 p.m.)

The second ABC Family original series in a row to buck the TV trend, "Greek" built on last week's record-setting Season Two debut, garnering series high in Women 18-34 (574,000), Women 18-49 (679,000) and Females 12-34 (923,000), ranking as cable's No. 1 scripted program on the hour in all three key measures.

� In Adults 18-34, "Greek" grew by a solid 16% week to week (711,000 vs. 612,000), standing as the series' second-most-watched episode ever, only 1,000 viewers short of its peak delivery for its season 1B debut on 3/25/08 (712,000).

� Second-Season to date, "Greek" outperforms year-ago time period levels by double-digit percent margins, up by 78% in Adults 18-34 (662,000 vs. 372,000), by 26% in Adults 18-49 (820,000 vs. 653,000) and by 90% in Viewers 12-34 (1.2 million vs. 632,000).

Source: Nielsen Media Research (National Ratings, 9/2/08, Live + Same Day; Season-to-date, Most Current, "Secret Life" (7/1/08-9/2/08) and "Greek" (8/26/08-9/2/08); Year-Ago, Live + 7).





  [september 2008]  
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· 90210 (CW)
· GREEK (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)









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