or


[09/22/08 - 03:29 PM]
Dvr Use Drives Dramatic Double-Digit Gains to the CW's Premieres in Target Demos with Live-Plus Seven Day Ratings
The CW further spins the numbers for the week of September 1-7.

[via press release from The CW]

DVR USE DRIVES DRAMATIC DOUBLE-DIGIT GAINS TO THE CW'S PREMIERES IN TARGET DEMOS WITH LIVE-PLUS SEVEN DAY RATINGS

GOSSIP GIRL and 90210 Debuts Add More than a Third Additional Viewers in Target Demos with Live-Plus Seven Viewing Included

AMERICA'S NEXT TOP MODEL Gains Over 50% More Viewers in Key Demos with Live-Plus Seven Data

The CW Scores Largest Percent Gains of Any Network in Women 18-34 and Adults 18-34 With New DVR Data Included

September 22, 2008 (Burbank, CA) - The second season premiere of "Gossip Girl" and the series debut of "90210" each added over a third more viewers in target demographics with Live-Plus Seven Day DVR viewing included. "America's Next Top Model" gained over 50% more viewers in key demos once Live-Plus Seven DVR data was factored in.

The CW Network saw the largest primetime viewership increases (on a percentage basis) of any network in target demographics of women 18-34 and adults 18-34 for the week of 9/1/08 once Live-Plus Seven Day DVR usage was included. Overall, The CW's primetime weekly average improved 32% in adults 18-34 (1.89 v. 1.43) and 33% in women 18-34 (2.65 v. 2.00) according to Nielsen live-plus 7 day ratings vs. live only viewing.

For the week of 9/1/08:

"Gossip Girl" added 38% more women 18-34 (3.69rtg v. 2.67rtg) and 36% more adults 18-34 (2.51rtg v. 1.84rtg) in Live+7 DVR viewing compared to those who only watched live. Following "Gossip Girl," the season premiere of "One Tree Hill" added 26% more women 18-34 (3.59rtg v. 2.85rtg) and 29% more adults 18-34 (2.55rtg v. 1.98rtg) in Live+7 DVR viewing compared to those who only watched live.

The series premiere of The CW's highly anticipated new series "90210" scored increases of 39% in women 18-34 (5.29rtg v. 3.80rtg) and 41% more adults 18-34 (3.62rtg v. 2.57rtg) in Live+7 DVR viewing compared to those who only watched live.

The cycle 11 premiere of "America's Next Top Model" benefited most from DVR usage, adding 54% more women 18-34 (3.67rtg v. 2.39rtg) and 53% more adults 18-34 (2.38rtg v. 1.56rtg) in Live+7 DVR viewing compared to those who only watched live.





  [september 2008]  
S
M
T
W
T
F
S
 


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)









most recent ratings | view all posts
[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.

[06/30/15 - 08:41 AM]
NBC Wins Monday, As "Ninja" and "The Island" Grow Week to Week
NBC spins the numbers for Monday, June 29.

[06/30/15 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Win Tight Race with ABC
The Peacock wins the night in both total viewers and adults 18-49.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.