or


[09/22/08 - 03:29 PM]
Dvr Use Drives Dramatic Double-Digit Gains to the CW's Premieres in Target Demos with Live-Plus Seven Day Ratings
The CW further spins the numbers for the week of September 1-7.

[via press release from The CW]

DVR USE DRIVES DRAMATIC DOUBLE-DIGIT GAINS TO THE CW'S PREMIERES IN TARGET DEMOS WITH LIVE-PLUS SEVEN DAY RATINGS

GOSSIP GIRL and 90210 Debuts Add More than a Third Additional Viewers in Target Demos with Live-Plus Seven Viewing Included

AMERICA'S NEXT TOP MODEL Gains Over 50% More Viewers in Key Demos with Live-Plus Seven Data

The CW Scores Largest Percent Gains of Any Network in Women 18-34 and Adults 18-34 With New DVR Data Included

September 22, 2008 (Burbank, CA) - The second season premiere of "Gossip Girl" and the series debut of "90210" each added over a third more viewers in target demographics with Live-Plus Seven Day DVR viewing included. "America's Next Top Model" gained over 50% more viewers in key demos once Live-Plus Seven DVR data was factored in.

The CW Network saw the largest primetime viewership increases (on a percentage basis) of any network in target demographics of women 18-34 and adults 18-34 for the week of 9/1/08 once Live-Plus Seven Day DVR usage was included. Overall, The CW's primetime weekly average improved 32% in adults 18-34 (1.89 v. 1.43) and 33% in women 18-34 (2.65 v. 2.00) according to Nielsen live-plus 7 day ratings vs. live only viewing.

For the week of 9/1/08:

"Gossip Girl" added 38% more women 18-34 (3.69rtg v. 2.67rtg) and 36% more adults 18-34 (2.51rtg v. 1.84rtg) in Live+7 DVR viewing compared to those who only watched live. Following "Gossip Girl," the season premiere of "One Tree Hill" added 26% more women 18-34 (3.59rtg v. 2.85rtg) and 29% more adults 18-34 (2.55rtg v. 1.98rtg) in Live+7 DVR viewing compared to those who only watched live.

The series premiere of The CW's highly anticipated new series "90210" scored increases of 39% in women 18-34 (5.29rtg v. 3.80rtg) and 41% more adults 18-34 (3.62rtg v. 2.57rtg) in Live+7 DVR viewing compared to those who only watched live.

The cycle 11 premiere of "America's Next Top Model" benefited most from DVR usage, adding 54% more women 18-34 (3.67rtg v. 2.39rtg) and 53% more adults 18-34 (2.38rtg v. 1.56rtg) in Live+7 DVR viewing compared to those who only watched live.





  [september 2008]  
S
M
T
W
T
F
S
 


· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (CW)
· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)









most recent ratings | view all posts
[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/28/15 - 12:36 PM]
Debut of NASCAR Drives NBCSN to Most-Watched July in the Network's History
NBCSN spins the numbers for the month to date.

[07/28/15 - 09:57 AM]
"48 Hours: Paradise Lost" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54 and Viewers and Posts Year-to-Year Gains in Both Categories
CBS spins the numbers for Saturday, July 25.

[07/28/15 - 08:46 AM]
"Running Wild" Grows 18% Week to Week to a Season High
NBC spins the numbers for Monday, July 27.

[07/28/15 - 08:42 AM]
ABC Dominates Monday, Winning All 6 Half-Hours in Total Viewers and Adults 18-49 and Posts Strongest Summer Performance on the Night in 2 Years
ABC spins the numbers for Monday, July 27.

[07/28/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top for ABC
The franchise's latest edition closes up more than 26% from a year ago among adults 18-49.

[07/27/15 - 02:09 PM]
NASCAR Sprint Cup Race from the Brickyard Delivers NBCSN's Most-Watched Telecast Ever
NBCSN spins the numbers for Sunday, July 26.

[07/27/15 - 01:42 PM]
"Save My Life: Boston Trauma" Builds on Its Week-Ago Debut by 13% in Adults 18-49 and by 10% in Adults 25-54
ABC News spins the numbers for Sunday, July 26.

[07/27/15 - 01:41 PM]
"Boston EMS" Opens as Saturday Night's Most-Watched Show
ABC News spins the numbers for Saturday, July 25.

[07/27/15 - 01:07 PM]
Disney XD's "Gamer's Guide to Pretty Much Everything" Scores With Record-Setting Launch
Disney XD further spins the numbers for Wednesday, July 22.

[07/27/15 - 12:42 PM]
TV One's "Unsung Hollywood" Featuring Bernie Mac Premiere Night Is No. 1 with Black Viewers
TV One further spins the numbers for Wednesday, July 22.