[09/23/08 - 02:46 PM]
Mind-Blowingly Resilient! Against Increased Competition, "Gossip Girl" Scores Second Best Performance Ever in Key Demos
The CW spins the numbers for Monday, September 22.

[via press release from The CW]


GOSSIP GIRL Ranks Second in the Hour Among Target Women Demos

GOSSIP GIRL and ONE TREE HILL Combine to Give The CW Its Second Best Monday Ever in Women 18-34

GOSSIP GIRL and ONE TREE HILL Each Deliver Dramatic Year to Year Growth

September 23, 2008 (Burbank, CA) - Facing increased competition, The CW's sophomore sensation GOSSIP GIRL scored its second best performance ever among its target demos of women 18-34 (3.9/11), adults 18-34 (2.4/7) and women 18-49 (2.5/6), according to preliminary live plus same day Nielsen ratings for Monday, Sept. 22, 2008. GOSSIP GIRL was second in 8:00 hour in women 18-34 and females 12-34 (3.8/11).

Against competitive premieres, The CW had its second best Monday night ever in women 18-34 (3.5/9). The CW beat Fox and CBS on Monday with women 18-34, and finished just a tenth behind NBC.

Compared to its fourth episode last season (10/10/07), GOSSIP GIRL has improved 39% in women 18-34, 41% in adults 18-34, 25% in women 18-49, 23% in adults 18-49 (1.6/4) and 19% in total viewers (3.4mil)

ONE TREE HILL also continues to outpace last season by double-digit percentages, gaining 33% in women 18-34 (3.2/8), 24% in adults 18-34 (2.1/5), 29% in women 18-49 (2.2/5), 15% in adults 18-49 (1.5/3) and 11% in viewers (3.1mil) versus its 4th telecast a year ago (1/29/08).

Overall, the combination of GOSSIP GIRL and ONE TREE HILL delivered dramatic year to year growth on The CW's Monday, improving 150% in women 18-34 (3.5/9), 130% in adults 18-34 (2.3/6), 85% in women 18-49 (2.4/6), 50% in adults 18-49 (1.5/4) and 40% in viewers (3.2mil)

  [september 2008]  


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