[09/23/08 - 02:27 PM]
Monday Night Football - Audience Up 19% for Year
ESPN spins the numbers for Monday, September 22.

[via press release from ESPN]

Monday Night Football � Audience Up 19% for Year

ESPN Wins Prime Time among All Key Male Demos for Third Straight Week

ESPN.com NFL Content Yields 11.2 Million Visits & 84.5 Million Page Views

Last night, ESPN's Monday Night Football � the San Diego Chargers' 48-29 victory over the visiting New York Jets � earned an 8.9 rating, representing an average of 8,642,000 homes (11,881,000 P2+). For the third straight Monday, ESPN won the night in the key male demos among all networks, broadcast or cable, and the game drove significant traffic to ESPN.com's NFL content.

For the NFL season to date, ESPN's Monday Night Football is averaging a 9.8 rating and 9,552,000 households (13,322,000 P2+), up 18%, 19% and 27%, respectively from last season through four games (8.3 rating; 7,996,000 homes; 10,521,000 viewers). For 2008, the four Monday Night Football telecasts represent cable's four biggest audiences of the year. Each earned a higher rating than the equivalent game in 2007.

ESPN's presentation of the "game around the game," which included NFL studio programming starting at 3:30 p.m. through the conclusion of NFL Primetime at 2:30 a.m. ET, delivered 18.6 gross household coverage ratings for its MNF coverage.


Also, NFL content on ESPN.com, including "Monday Night Surround," accessed via computers and mobile devices generated more than 11.2 million visits and 84.5 million page views � an increase of 58% from the same week last year � from Monday through Tuesday at noon. For the season to date, ESPN.com is averaging 88 million page views, up 53% from 2007.

In addition, during the same period there were more than 1.7 million views of pro football-related video on ESPN.com and SportsCenter Right Now was viewed nearly two million times. Also, in the past week (Tuesday through Monday) ESPN football-related podcasts were downloaded more than 800,000 times.


Next week, ESPN's MNF schedule will continue with the Baltimore Ravens visiting the Pittsburgh Steelers at 8:30 p.m. The complete Monday NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: Baltimore Ravens at Pittsburgh Steelers
11:30 p.m. SportsCenter

  [september 2008]  


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