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[09/25/08 - 11:50 AM]
CBS Wins Wednesday in All Categories
CBS spins the numbers for Wednesday, September 24.

[via press release from CBS]

CBS WINS WEDNESDAY IN ALL CATEGORIES

Network's Winning Ways Continue as Returning Series Again Exceed Last Year's Debuts

CBS Posts Across-the-Board Wednesday Increases

"Criminal Minds" and "CSI: NY" Both Post Double Digit Percentage Gains Versus Last Year

CBS won Wednesday in viewers, adults 18-49 and adults 25-54 as the Network's returning series continued to exceed last year's premieres, according to preliminary Nielsen live plus same day ratings for Sept. 24.

(Editor's Note: Due to the Presidential Address, CBS's ratings are tentative and subject to change)

In winning premiere Wednesday in all key measures for the second time in three years, CBS posted across-the-board gains compared to last year as the season premieres of CRIMINAL MINDS and CSI: NY both notched significant increases.

CBS has now launched premiere week with Monday win in adults 18-49, a Tuesday victory in viewers and a Wednesday sweep in all key categories.

From 9:00-10:00 PM, the Presidential Speech and CRIMINAL MINDS (P) won its time slot in households (9.4/14), viewers (15.12m), adults 25-54 (5.6/13) and adults 18-49 (4.2/11). Compared to CRIMINAL MINDS season premiere last year (on 9/26/07), CBS was up +15% in households (from 8.2/13), +24% in adults 25-54 (from 4.5/11), +20% in adults 18-49 (from 3.5/09) and added +2.41m viewers (from 12.71m, +19%).

At 10:00 PM, CRIMINAL MINDS/CSI: NY (P) won its time slot in households (9.8/16), viewers (15.55m), adults 25-54 (5.6/14) and adults 18-49 (4.2/11). Compared to the CSI: NY season premiere last year, CBS was up +21% in households (from 8.1/13), +22% in adults 25-54 (from 4.6/11), +14% in adults 18-49 (from 3.7/10) and added +2.80m viewers (from 12.75m, +22%).

The series debut of GARY UNMARRIED improved upon its NEW ADVENTURES OF OLD CHRISTINE lead-in by 2% in viewers (6.84m from 6.70m), +3% in adults 18-49 (2.3/06 from 2.1/06) and by +7% in adults 25-54 (3.1/08 from 2.9/08).

For the night, CBS was first in households (7.9/13), viewers (12.48m), adults 25-54 (4.7/12) and adults 18-49 (3.5/10). Compared to the same night last year, CBS was up +11% in households (from 7.1/11), +18% in adults 25-54 (from 4.0/10), +3% in adults 18-49 (from 3.4/09) and added +1.45m viewers (from 11.03m, +13%).

Updated Wednesday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL -- CBS WINS WEDNESDAY IN ALL CATEGORIES

Network's Winning Ways Continue as Returning Series Again Exceed Last Year's Debuts

CBS Posts Across-the-Board Wednesday Increases

"Criminal Minds" and "CSI: NY" Both Post Gains Versus Last Year

"Criminal Minds" is Wednesday's #1 Program in Households,

Viewers, Adults 25-54 and Adults 18-49 Posting its Best Wednesday Premiere Ratings Ever

CBS won Wednesday in viewers, adults 18-49 and adults 25-54 as the Network's returning series continued to exceed last year's premieres, according to updated Nielsen live plus same day ratings for Sept. 24.

In winning premiere Wednesday in all key measures for the second time in three years, CBS posted across-the-board gains compared to last year as the season premieres of CRIMINAL MINDS and CSI: NY both notched significant increases.

CBS has now launched premiere week with a Monday win in adults 18-49, a Tuesday victory in viewers and a Wednesday sweep in all key categories.

From 9:15-10:15 PM, CRIMINAL MINDS (P) won its time slot in households (10.5/16), viewers (17.01m), adults 25-54 (6.3/14) and adults 18-49 (4.7/12). Compared to CRIMINAL MINDS season premiere last year (on 9/26/07), CBS was up +28% in households (from 8.2/13), +40% in adults 25-54 (from 4.5/11), +34% in adults 18-49 (from 3.5/09) and added +4.30m viewers (from 12.71m, +34%).

This is CRIMINAL MIND's best Wednesday premiere delivery in households, viewers, adults 25-54 and adults 18-49. CRIMINAL MINDS is Wednesday's #1 program in households, viewers, adults 25-54 and adults 18-49.

CSI: NY (P) won its time slot in households (9.2/16), viewers (14.59m), adults 25-54 (5.2/13) and adults 18-49 (4.0/11). Compared to the CSI: NY season premiere last year, CBS was up +14% in households (from 8.1/13), +13% in adults 25-54 (from 4.6/11), +8% in adults 18-49 (from 3.7/10) and added +1.84m viewers (from 12.75m, +14%). This is CSI: NY's largest audience since February 14, 2007, best households and adults 18-49 delivery since December 12, 2007 and best adults 25-54 performance since November 28, 2007.

The series debut of GARY UNMARRIED improved upon its NEW ADVENTURES OF OLD CHRISTINE lead-in by +5% in viewers (6.82m from 6.52m), +14% in adults 18-49 (2.4/07 from 2.1/06) and by +7% in adults 25-54 (3.1/08 from 2.9/08).

For the night, CBS was first in households (7.9/13), viewers (12.59m), adults 25-54 (4.8/12) and adults 18-49 (3.6/10). Compared to the same night last year, CBS was up +11% in households (from 7.1/11), +20% in adults 25-54 (from 4.0/10), +6% in adults 18-49 (from 3.4/09) and added +1.56m viewers (from 11.03m, +14%).





  [september 2008]  
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M
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· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)





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